Vpr Brands Lp's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Vpr Brands Lp (VPRB) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Vpr Brands Lp vs Its Competitors
- TTM: Trailing 12-month revenue of 3M vs 63,970M combined for its competitors (0.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-4.2% annualized vs trailing 12 months), vs accelerating (+8.2%) for its tracked peer group.
- Growth: Vpr Brands Lp generated -31.6% revenue growth year over year in Q2 2026, vs 16.9% for its competitors combined.
- Profitability: Its -50.2% net margin compares with 30.5% for the peer group.
- Scale: Vpr Brands Lp ranks #189 of 255 companies by market capitalization in the Software & Programming industry, holding 0.0% of industry market cap.
- Peer revenue share: Vpr Brands Lp accounted for 0.0% of combined revenue among its tracked peer group, down from 0.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.29M compares with $0.71M for the peer group (0.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
VPRB Sales vs. its Competitors, Q2 2026
Vpr Brands Lp reported revenue contraction of 31.64 % year on year in Q2 2026, below its competitors' combined revenue growth of 16.88 %.
With a net margin of -50.22 %, Vpr Brands Lp reported lower profitability than its competitors (30.51 %).
Vpr Brands Lp generated 0.00 % of the combined sales of its peer group, down from 0.01 % a year earlier.
API endpoints for this dataset
Vpr Brands Lp vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Vpr Brands Lp reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Vpr Brands Lp and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Vpr Brands Lp | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Vpr Brands Lp's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.7% year over year, combined, vs -31.6% for Vpr Brands Lp. Vpr Brands Lp's share of combined industry revenue moved from 0.00% to 0.00%, a gain of 0.00 percentage points.
Vpr Brands Lp's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Vpr Brands Lp | Yes | No | No | No |
| Competitors combined (4) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (9) | ||||
| Similar Growth & Profitability (8) | 12.50 % (1 of 8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 75.00 % (6 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
VPRB Stock Performance relative to its Competitors
VPRB Stock Performance relative to High-Confidence Competitors
VPRB Stock Performance relative to Similar-Size Competitors
VPRB Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Philip Morris International Inc | 282.9% | Outperformed |
| 2 | Altria Group Inc | 282.9% | Outperformed |
| 3 | British American Tobacco P l c | 282.9% | Outperformed |
| 4 | 22nd Century Group inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Vpr Brands Lp's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Vpr Brands Lp's Comment on Competition and Industry Peers
Part of our business strategy focuses on the establishment of contractual relationships with distributors and prominent branding focused on performance and quality. We are aware that e-cigarette competitors in the industry are also seeking to enter into such contractual relationships and try to create brand loyalty. In many cases, competitors for such contracts may have greater management, human, and financial resources than we do for entering into such contracts and for attracting distributor relationships. Furthermore, certain of our electronic cigarette competitors may have better control of their supply and distribution, be, better established, larger and better financed than our Company.
We also compete against “big tobacco”, U.S. cigarette manufacturers of both conventional tobacco cigarettes and electronic cigarettes like Altria Group, Inc., Lorillard, Inc. and Reynolds American, Inc. We compete against “big tobacco” who offers not only conventional tobacco cigarettes and electronic cigarettes but also smokeless tobacco products such as “snus” (a form of moist ground smokeless tobacco that is usually sold in sachet form that resembles small tea bags), chewing tobacco and snuff. “Big tobacco” has nearly limitless resources, global distribution networks in place and a customer base that is fiercely loyal to their brands. Furthermore, we believe that “big tobacco” will devote more attention and resources to developing and offering electronic cigarettes as the market for electronic cigarettes grows. Because of their well-established sales and distribution channels, marketing expertise and significant resources, “big tobacco” is better positioned than small competitors like us to capture a larger share of the electronic cigarette market.
We also face competition from manufacturers in China as they try to increase their USA presence by marketing directly to members within our supply and value chain similar products.
We may also face competition from other patent holders, including but not limited to, Imperial Tobacco Group Plc, Europe’s second-biggest tobacco company, who in September, 2013 acquired a portfolio of electronic cigarette patents from buy Dragonite International Ltd.’s (formerly Ruyan Group Holdings Limited) for $75 million, as we attempt to negotiate and contract with other electronic cigarette companies to license our intellectual property.
Publicly Traded Peers of Vpr Brands Lp
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Vpr Brands Lp |
9.17 | 2.94 |
 Philip Morris International Inc |
308,692.80 | 43,138.00 |
 British American Tobacco P l c |
133,897.11 | 33,784.38 |
 Altria Group Inc |
127,027.59 | 20,817.00 |
 22nd Century Group inc |
0.01 | 14.52 |
| SUBTOTAL | 569,626.68 | 97,756.84 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Vpr Brands Lp versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Vpr Brands Lp's Competitors Named by the Company
Competitive relationships identified from Vpr Brands Lp reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Imperial Tobacco Group | Company report | 85% |
| Dragonite International Ltd | Company report | 85% |
| Altria Group | Company report | 85% |
| Ruyan Group Holdings Limited | Company report | 85% |
| Philip Morris International Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Vpr Brands Lp's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Vpr Brands Lp's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Philip Morris International Inc | International Combustibles 58.80 % |
| Altria Group Inc | Smokeable Products 88.58 % |
| 22nd Century Group inc | Single reportable segment 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Vpr Brands Lp's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Vpr Brands Lp | 9 | 293,700 | 101,566 |
| Philip Morris International Inc | 308,693 | 508,104 | 131,095 |
| British American Tobacco P l c | 133,897 | 706,831 | 214,312 |
| Altria Group Inc | 127,028 | 3,528,305 | 1,375,593 |
| 22nd Century Group inc | 0 | 453,656 | -287,312 |
| PEERS TOTAL | 569,618 | 705,148 | 212,656 |
Vpr Brands Lp's Position in Industry Market Structure
Market-capitalization share and concentration across all 229 companies in Vpr Brands Lp's industry classification, broader than the peer set above. Market cap in millions of $.Vpr Brands Lp ranks #189 of 229 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,855, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Microsoft Corporation | 3,954,636 | 52.39 % |
| 2 | Palantir Technologies Inc | 411,967 | 5.46 % |
| 3 | Oracle Corporation | 338,315 | 4.48 % |
| 4 | Sap Se | 307,220 | 4.07 % |
| 5 | Crowdstrike Holdings Inc | 1,234 | 5.2% |
| 6 | Shopify Inc | 1,234 | 5.2% |
| 7 | Full Truck Alliance Co Ltd | 1,234 | 5.2% |
| 8 | Salesforce Inc | 1,234 | 5.2% |
| 9 | Servicenow Inc | 1,234 | 5.2% |
| 10 | Snowflake Inc | 1,234 | 5.2% |
| 189 | Vpr Brands Lp | 9 | 0.00 % |
Market cap and industry share for the rest of Vpr Brands Lp's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Vpr Brands Lp's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 184 | Smith Micro Software Inc | 12 | -31.82 % |
| 185 | Upland Software Inc | 12 | 72.40 % |
| 186 | Chowchow Cloud International Holdings Limited | 11 | -62.56 % |
| 187 | Falconstor Software Inc | 10 | - |
| 188 | Wimi Hologram Cloud Inc | 1,234 | 12.3% |
| 189 | Vpr Brands Lp | 9 | 177.78 % |
| 190 | Maquia Capital Acquisition Corporation | 1,234 | 12.3% |
| 191 | Seachange International Inc | 1,234 | 12.3% |
| 192 | Bridgeline Digital Inc | 1,234 | 12.3% |
| 193 | Fingermotion Inc | 1,234 | 12.3% |
| 194 | Orangekloud Technology Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Vpr Brands Lp's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Vpr Brands Lp's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (442 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.25 % | 50.50 % (avg) | -50.2 pp |
| Operating Margin | 0.45 % | industry median | +0.3 pp |
| EBITDA Margin | - | 1.87 % (avg) | - |
| Capital Intensity (Capex / Revenue) | 0.00 % | 5.22 % (avg) | -5.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Vpr Brands Lp's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (442 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 40.4x | - |
| EV / EBITDA | 1.9x | 20.3x | -18.3x |
| P/B | 7.5x | 5.5x | +2.0x |
| Return on Equity | 2.29 % | industry aggregate | -22.87 % |
| Return on Invested Capital | 1.20 % | -3.23 % (avg) | 4.43 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Vpr Brands Lp's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2017 | 2018 | 2019 | 2020 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | - | 27.78 % | 13.93 % | -24.53 % | -14.78 % | 99.97 % | -42.39 % | -36.30 % |
| Operating Margin | -24.62 % | 0.21 % | -13.08 % | -0.42 % | -3.87 % | 27.11 % | -24.14 % | -40.37 % |
| Return on Invested Capital | 53.85 % | -0.86 % | - | - | - | - | -45.38 % | -2,815.27 % |
| P/E | - | - | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Vpr Brands Lp's Strategic Group Map
Vpr Brands Lp is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Vpr Brands Lp's trailing-12-month revenue growth of -32.5% and operating margin of 0.4% compares with an average of -23.4% growth and -5.8% margin across its 8 closest peers by combined growth, margin and ROIC -- Vpr Brands Lp sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Vpr Brands Lp's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Vpr Brands Lp falls in the Question Mark quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 11.3% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Microsoft Corporation alone holds 52% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Vpr Brands Lp's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,855 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.00 % vs industry average 5.22 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Vpr Brands Lp's dedicated Suppliers and Customers pages, not here.
Vpr Brands Lp's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Vpr Brands Lp falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Vpr Brands Lp's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 22.9 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-4.2% annualized vs trailing 12 months).
- Low relative market share vs the industry leader (0.00x).
Opportunities
- Industry revenue growing at a healthy 11.3% median pace.
Threats
- Industry dominated by Microsoft Corporation, holding 52.39 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
Vpr Brands Lp's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Vpr Brands Lp | 0.58 | 1.14 | 0.88 |
| Philip Morris International Inc | 0.22 | 0.98 | - |
| British American Tobacco P l c | 0.26 | 0.87 | 0.66 |
| Altria Group Inc | 0.39 | 0.59 | - |
| 22nd Century Group inc | 0.86 | 2.44 | 0.02 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Vpr Brands Lp's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Vpr Brands Lp | Q2 2026 | -31.6 % | - |
| Philip Morris International Inc | Q3 2026 | +5.5 % | -8.3 % |
| British American Tobacco P l c | Q4 2025 | +2.2 % | +151.9 % |
| Altria Group Inc | Q3 2026 | +32.4 % | +6.0 % |
| 22nd Century Group inc | Q2 2026 | -29.9 % | - |
| PEERS TOTAL | +5.8 % | +59.9 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Vpr Brands Lp's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Vpr Brands Lp | Q2 2026 | -16.5 % | - |
| Philip Morris International Inc | Q3 2026 | +2.8 % | +4.7 % |
| British American Tobacco P l c | Q4 2025 | +2,031.2 % | +17.0 % |
| Altria Group Inc | Q3 2026 | +166.9 % | +101.9 % |
| 22nd Century Group inc | Q2 2026 | -43.4 % | +759.0 % |
Vpr Brands Lp's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Vpr Brands Lp | 37.37% | 90.39% | 232.07% |
| Philip Morris International Inc | 16.30% | 12.51% | - |
| British American Tobacco P l c | 6.97% | 7.94% | 15.82% |
| Altria Group Inc | 23.62% | 26.82% | - |
| 22nd Century Group inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Vpr Brands Lp's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Vpr Brands Lp | - | 3.12 |
| Philip Morris International Inc | 28.90 | 7.16 |
| British American Tobacco P l c | 17.44 | 3.96 |
| Altria Group Inc | 15.73 | 6.10 |
| 22nd Century Group inc | - | 0.00 |
| PEERS AVERAGE | 19.32 | 5.83 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.