Snap Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Snap Inc (SNAP) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Snap Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 6,351M vs 1,174,071M combined for tracked competitors (0.5% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+0.7% annualized vs trailing 12 months), vs holding steady (+1.9%) for its tracked peer group.
- Growth: Snap Inc generated 18.9% revenue growth year over year in Q2 2026, vs 21.9% for its tracked competitors combined.
- Profitability: Its -10.3% net margin compares with 53.8% for the peer group.
- Scale: Snap Inc ranks #16 of 92 companies by market capitalization in the Internet Services & Social Media industry, holding 0.4% of industry market cap.
- Peer revenue share: Snap Inc accounted for 0.5% of combined revenue among its tracked peer group, down from 0.6% a year earlier.
- Peer differentiation: Revenue per employee of $1.21M compares with $3.49M for the peer group (0.3x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
SNAP Sales vs. its Competitors, Q2 2026
Snap Inc reported revenue growth of 18.89 % year on year in Q2 2026, below its competitors' combined revenue growth of 21.89 %.
With a net margin of -10.25 %, Snap Inc reported lower profitability than its competitors (53.79 %).
Snap Inc generated 0.53 % of the combined sales of its peer group, down from 0.55 % a year earlier.
Snap Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Snap Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Snap Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (12) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Snap Inc's competitor groups requires a Commercial License.
For context: the Internet Services & Social Media industry grew revenue 20.1% year over year, combined, vs 18.9% for Snap Inc. Snap Inc's share of combined industry revenue moved from 0.50% to 0.50%, a loss of 0.01 percentage points.
Snap Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Snap Inc | No | Yes | Yes | No |
| Competitors combined (29) | ||||
| High-Confidence Competitors (16) | ||||
| Similar-Size Competitors (9) | ||||
| Similar Growth & Profitability (8) | 25.00 % (2 of 8) | 100.00 % (8 of 8) | 62.50 % (5 of 8) | 14.30 % (1 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
SNAP Stock Performance relative to its Competitors
SNAP Stock Performance relative to High-Confidence Competitors
SNAP Stock Performance relative to Similar-Size Competitors
SNAP Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Movano Inc | 282.9% | Outperformed |
| 2 | Nebius Group n v | 282.9% | Outperformed |
| 3 | Digital Turbine Inc | 282.9% | Outperformed |
| 4 | Unusual Machines Inc | 282.9% | Outperformed |
| 5 | Datchat Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Snap Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Snap Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Snap Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Snap Inc | 8,683.20 | 6,351.08 |
| Apple Inc | 4,979,446.36 | 466,823.00 |
| Alphabet Inc | 4,174,720.44 | 445,866.00 |
| Meta Platforms Inc | 1,836,280.92 | 228,248.00 |
| Applovin Corporation | 103,886.44 | 6,829.12 |
| Nebius Group n v | 57,432.03 | 529.80 |
| SUBTOTAL | 11,281,654.06 | 1,186,843.30 |
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Sources: Snap Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Snap Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Snap Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Apple | Named by the company | 85% |
| LINE | Named by the company | 85% |
| Pinterest Inc | Named by the company | 85% |
| Named by the company | 85% | |
| Alphabet | Named by the company | 85% |
| Named by the company | 85% | |
| KIND | Named by the company | 85% |
| Threads | Named by the company | 85% |
| Vuzix Corp | Named by the company | 85% |
| Snow | Named by the company | 85% |
| Brag House Holdings, Inc. | Named by the company | 85% |
| Ziff Davis Inc | Named by the company | 85% |
| Match Group Inc | Named by the company | 85% |
| ByteDance | Named by the company | 85% |
| Naver | Named by the company | 85% |
| TikTok | Named by the company | 85% |
| Webtoon Entertainment Inc | Named by the company | 85% |
| Kakao | Named by the company | 85% |
| Tencent | Named by the company | 85% |
| Tripadvisor Inc | Named by the company | 85% |
| Zeta Global Holdings Corp | Named by the company | 85% |
| Nextdoor Holdings Inc | Named by the company | 85% |
| Named by the company | 85% | |
| Named by the company | 85% | |
| Wearable Devices Ltd | Named by the company | 85% |
| Roblox Corporation | Named by the company | 85% |
| Unusual Machines Inc | Named by the company | 85% |
| Snap on Inc | Named by the company | 85% |
| Switch Inc | Named by the company | 85% |
| Snap One Holdings Corp | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Snap Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Snap Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Snap Inc | Reportable 100.00 % |
| Apple Inc | Americas 41.84 % |
| Alphabet Inc | Google Services 85.60 % |
| Meta Platforms Inc | Family of Apps 99.29 % |
| Applovin Corporation | Reportable 100.00 % |
| Snap on Inc | Tools Group 38.12 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Snap Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Snap Inc | 8,683 | 1,207,201 | -59,160 |
| Apple Inc | 4,979,446 | 2,812,187 | 776,687 |
| Alphabet Inc | 4,174,720 | 9,645,768 | 5,283,078 |
| Meta Platforms Inc | 1,836,281 | 2,894,161 | 863,476 |
| Applovin Corporation | 103,886 | 7,604,815 | 4,910,860 |
| Nebius Group n v | 57,432 | - | - |
| PEERS TOTAL | 11,272,971 | 3,489,153 | 1,330,807 |
Snap Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Snap Inc | North America 56.59 % |
| Alphabet Inc | United States 47.77 % |
| Meta Platforms Inc | US & Canada 37.77 % |
| Applovin Corporation | Non-US 50.76 % |
| Zoom Communications Inc | Americas 72.14 % |
| Pinterest Inc | United States and Canada 71.43 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Snap Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Snap Inc's industry classification, broader than the peer set above. Market cap in millions of $.Snap Inc ranks #16 of 75 companies by market capitalization in its industry, holding 0.37 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 6,223, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,858,015 | 78.61 % |
| 2 | Applovin Corporation | 104,741 | 4.43 % |
| 3 | Nebius Group n v | 60,012 | 2.54 % |
| 4 | Gds Holdings Limited | 52,815 | 2.23 % |
| 5 | Rentokil Initial Plc | 1,234 | 5.2% |
| 6 | Thomson Reuters Corporation | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Digitalocean Holdings Inc | 1,234 | 5.2% |
| 9 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 10 | Gartner Inc | 1,234 | 5.2% |
| 16 | Snap Inc | 8,741 | 0.37 % |
Market cap and industry share for the rest of Snap Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Snap Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 11 | Sound Group Inc | 11,832 | -33.51 % |
| 12 | Pinterest Inc | 10,358 | -44.99 % |
| 13 | Vnet Group inc | 10,190 | -43.22 % |
| 14 | Match Group Inc | 9,820 | 10.43 % |
| 15 | Factset Research Systems Inc | 1,234 | 12.3% |
| 16 | Snap Inc | 8,741 | -36.91 % |
| 17 | Kanzhun Limited | 1,234 | 12.3% |
| 18 | Trade Desk Inc | 1,234 | 12.3% |
| 19 | Niq Global Intelligence Plc | 1,234 | 12.3% |
| 20 | Premier Inc | 1,234 | 12.3% |
| 21 | Wix com Ltd | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Snap Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Snap Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet Services & Social Media industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (112 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 57.33 % | 53.20 % (avg) | +4.1 pp |
| Operating Margin | -5.10 % | industry median | -1.4 pp |
| EBITDA Margin | -1.76 % | 8.63 % (avg) | -10.4 pp |
| Capital Intensity (Capex / Revenue) | 3.36 % | 6.24 % (avg) | -2.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Snap Inc's Valuation vs Competitive Position
Valuation multiples vs the Internet Services & Social Media industry average (112 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 40.0x | - |
| EV / EBITDA | - | 20.6x | - |
| P/B | 4.0x | 4.5x | -0.5x |
| Return on Equity | -14.61 % | industry aggregate | -56.64 % |
| Return on Invested Capital | -3.86 % | 0.06 % (avg) | -3.92 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Snap Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 43.09 % | 45.33 % | 46.11 % | 64.25 % | 11.78 % | 0.09 % | 16.40 % | 10.63 % |
| Operating Margin | -107.46 % | -64.31 % | -34.39 % | -17.05 % | -30.32 % | -30.36 % | -14.68 % | -8.97 % |
| Return on Invested Capital | -24.70 % | -21.20 % | -13.82 % | -7.98 % | -13.20 % | -15.09 % | -9.16 % | -6.18 % |
| P/E | - | - | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Snap Inc's Strategic Group Map
Every company in Snap Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Snap Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Snap Inc's BCG Growth-Share Matrix
Relative market share (vs Snap Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Snap Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 8.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 79% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Snap Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 6,223 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 3.36 % vs industry average 6.24 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Snap Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Snap Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Snap Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Snap Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Snap Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Return on equity 56.6 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
- A meaningful share of tracked competitors (40.70 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by Meta Platforms Inc , holding 78.61 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Snap Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Snap Inc | 0.78 | 3.40 | 1.68 |
| Apple Inc | 0.26 | 0.96 | 0.99 |
| Alphabet Inc | 0.55 | 2.13 | 0.13 |
| Meta Platforms Inc | 0.47 | 2.29 | 0.25 |
| Applovin Corporation | 1.93 | 3.52 | 1.54 |
| Nebius Group n v | 1.91 | 3.08 | 1.06 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Snap Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Snap Inc | Q2 2026 | +18.9 % | - |
| Apple Inc | Q2 2026 | +16.4 % | +27.1 % |
| Alphabet Inc | Q2 2026 | +24.2 % | +297.9 % |
| Meta Platforms Inc | Q2 2026 | +28.0 % | -13.6 % |
| Applovin Corporation | Q2 2026 | +52.8 % | +54.6 % |
| Nebius Group n v | Q4 2025 | +479.0 % | - |
| PEERS TOTAL | +21.8 % | +127.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Snap Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Snap Inc | Q2 2026 | +2.2 % | -13.9 % |
| Apple Inc | Q2 2026 | +8.6 % | -29.1 % |
| Alphabet Inc | Q2 2026 | +17.7 % | +100.1 % |
| Meta Platforms Inc | Q2 2026 | +33.4 % | +82.1 % |
| Applovin Corporation | Q2 2026 | +45.6 % | - |
| Nebius Group n v | Q4 2025 | +291.1 % | +403.5 % |
Snap Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Snap Inc | - | - | - |
| Apple Inc | 35.02% | 60.14% | 142.67% |
| Alphabet Inc | 35.42% | 42.01% | 50.84% |
| Meta Platforms Inc | 17.98% | 20.69% | 29.73% |
| Applovin Corporation | 59.64% | 72.22% | 193.10% |
| Nebius Group n v | 0.66% | 0.70% | 1.80% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Snap Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Snap Inc | - | 1.37 |
| Apple Inc | 38.90 | 10.67 |
| Alphabet Inc | 17.03 | 9.36 |
| Meta Platforms Inc | 26.98 | 8.05 |
| Applovin Corporation | 23.73 | 15.21 |
| Nebius Group n v | 702.67 | 108.40 |
| PEERS AVERAGE | 25.07 | 9.51 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.