Rackspace Technology Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Rackspace Technology Inc (RXT) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Rackspace Technology Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 2,703M vs 598,267M combined for tracked competitors (0.4% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (-0.8% annualized vs trailing 12 months), vs accelerating (+9.7%) for its tracked peer group.
- Growth: Rackspace Technology Inc generated 0.6% revenue growth year over year in Q2 2026, vs 20.8% for its tracked competitors combined.
- Profitability: Its -10.1% net margin compares with 32.7% for the peer group.
- Scale: Rackspace Technology Inc ranks #34 of 92 companies by market capitalization in the Internet Services & Social Media industry, holding 0.0% of industry market cap.
- Peer revenue share: Rackspace Technology Inc accounted for 0.4% of combined revenue among its tracked peer group, down from 0.5% a year earlier.
- Peer differentiation: Revenue per employee of $0.54M compares with $0.34M for the peer group (1.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
RXT Sales vs. its Competitors, Q2 2026
Rackspace Technology Inc reported revenue growth of 0.59 % year on year in Q2 2026, below its competitors' combined revenue growth of 20.79 %.
With a net margin of -10.07 %, Rackspace Technology Inc reported lower profitability than its competitors (32.68 %).
Rackspace Technology Inc generated 0.41 % of the combined sales of its peer group, down from 0.49 % a year earlier.
Rackspace Technology Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Rackspace Technology Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Rackspace Technology Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (2) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (7) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Rackspace Technology Inc's competitor groups requires a Commercial License.
For context: the Internet Services & Social Media industry grew revenue 20.1% year over year, combined, vs 0.6% for Rackspace Technology Inc. Rackspace Technology Inc's share of combined industry revenue moved from 0.25% to 0.21%, a loss of 0.04 percentage points.
Rackspace Technology Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Rackspace Technology Inc | No | Yes | No | No |
| Competitors combined (17) | ||||
| High-Confidence Competitors (2) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 37.50 % (3 of 8) | 62.50 % (5 of 8) | 0.00 % (0 of 8) | 50.00 % (3 of 6) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
RXT Stock Performance relative to its Competitors
RXT Stock Performance relative to High-Confidence Competitors
RXT Stock Performance relative to Similar-Size Competitors
RXT Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Okta Inc | 282.9% | Outperformed |
| 2 | Pitney Bowes Inc | 282.9% | Outperformed |
| 3 | Broadcom Inc | 282.9% | Outperformed |
| 4 | Kvh Industries Inc | 282.9% | Outperformed |
| 5 | Microsoft Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Rackspace Technology Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Rackspace Technology Inc's Comment on Competition and Industry Peers
In-house IT departments of our customers and potential customers provide services for their respective organizations, but typically need help scaling large technology environments and maximizing the value from their cloud investments, especially when speed, cost and innovation are key constraints.
Traditional global IT systems integrators, such as Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology and IBM, offer consulting and outsourcing, in a labor-intensive model, for large enterprise customers. Many of these businesses largely support legacy technologies and, where cloud capabilities exist, legacy revenue streams disincentivize these companies from fully embracing cloud technologies.
Cloud service providers and digital systems integrators provide either consultation and implementation services for digital workflows or cloud services for a single cloud vendor. The solutions offered by these companies are often narrow in scope and are not well-suited for companies with complex multicloud objectives.
Regional managed services providers use a local go-to-market approach, and provide cloud services within a single region or few regions. These companies are unable to serve the full needs of multinational customers.
Colocation providers, such as Equinix, CyrusOne and QTS, provide secure environments for hardware and access to network connectivity. We believe that these companies provide limited services differentiation, and their customers do not benefit from the economics of cloud-based technologies. We believe the principal competitive factors in our market include, but are not limited to:
Focus on the cloud
Technology and services expertise
Customer experience
Speed of innovation
Strength of relationships with technology partners
Automation and scalability
Standardized operational processes
Geographic reach
Brand recognition and reputation
Price We believe that we compare favorably on the basis of the factors listed above. However, many of our competitors have: substantially greater financial, technical and marketing resources; relationships with large vendor partners; larger global presence; larger customer bases; longer operating histories; greater brand recognition; and more established relationships in the industry than we do. Furthermore, new entrants not currently considered to be competitors may enter the market through acquisitions, partnerships or strategic relationships.
Publicly Traded Peers of Rackspace Technology Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Rackspace Technology Inc | 947.88 | 2,702.50 |
| Microsoft Corporation | 3,795,216.66 | 331,839.00 |
| Broadcom Inc | 1,708,348.59 | 89,104.00 |
| Sap Se | 246,009.75 | 41,216.00 |
| International Business Machines Corporation | 210,356.66 | 69,096.00 |
| Accenture Plc | 107,402.58 | 73,100.60 |
| SUBTOTAL | 6,175,342.10 | 667,823.74 |
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Sources: Rackspace Technology Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Rackspace Technology Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Rackspace Technology Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Commvault Systems Inc | Named by the company | 85% |
| Paltalk Inc | Named by the company | 85% |
| Vmware Inc | Named by the company | 85% |
| Broadcom Inc | Named by the company | 85% |
| Line Corp | Named by the company | 85% |
| Sap Se | Named by the company | 85% |
| Microsoft Corporation | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Rackspace Technology Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Rackspace Technology Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Rackspace Technology Inc | Public Cloud Services 60.71 % |
| Microsoft Corporation | Productivity and Business Processes 42.19 % |
| Broadcom Inc | Semiconductor Solutions 64.81 % |
| International Business Machines Corporation | Software 45.22 % |
| Accenture Plc | Americas 49.30 % |
| Kyndryl Holdings Inc | Principal Markets Segment 35.77 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Rackspace Technology Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Rackspace Technology Inc | 948 | 540,500 | -31,800 |
| Microsoft Corporation | 3,795,217 | 1,488,067 | 599,771 |
| Broadcom Inc | 1,708,349 | 2,700,121 | 1,159,545 |
| Sap Se | 246,010 | 374,691 | 74,592 |
| International Business Machines Corporation | 210,357 | 226,322 | 35,129 |
| Accenture Plc | 107,403 | 93,839 | 10,006 |
| PEERS TOTAL | 6,174,394 | 343,970 | 105,173 |
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Rackspace Technology Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Microsoft Corporation | US 51.47 % |
| Broadcom Inc | Asia Pacific 60.15 % |
| International Business Machines Corporation | Americas 49.04 % |
| Guidewire Software Inc | United States 63.37 % |
| Amdocs Limited | North America Mainly United States 65.82 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Rackspace Technology Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Rackspace Technology Inc's industry classification, broader than the peer set above. Market cap in millions of $.Rackspace Technology Inc ranks #34 of 75 companies by market capitalization in its industry, holding 0.04 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 6,215, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,836,281 | 78.56 % |
| 2 | Applovin Corporation | 103,886 | 4.44 % |
| 3 | Nebius Group n v | 57,432 | 2.46 % |
| 4 | Gds Holdings Limited | 52,067 | 2.23 % |
| 5 | Rentokil Initial Plc | 1,234 | 5.2% |
| 6 | Thomson Reuters Corporation | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Digitalocean Holdings Inc | 1,234 | 5.2% |
| 9 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 10 | Gartner Inc | 1,234 | 5.2% |
| 34 | Rackspace Technology Inc | 948 | 0.04 % |
Market cap and industry share for the rest of Rackspace Technology Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Rackspace Technology Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 29 | Weibo Corporation | 1,738 | -47.54 % |
| 30 | Webtoon Entertainment Inc | 1,481 | -44.54 % |
| 31 | Tripadvisor Inc | 991 | -52.00 % |
| 32 | Yalla Group Limited | 985 | -29.15 % |
| 33 | Ceva Inc | 1,234 | 12.3% |
| 34 | Rackspace Technology Inc | 948 | 172.89 % |
| 35 | Nextdoor Holdings Inc | 1,234 | 12.3% |
| 36 | Healthstream Inc | 1,234 | 12.3% |
| 37 | Pubmatic Inc | 1,234 | 12.3% |
| 38 | Sabre Corporation | 1,234 | 12.3% |
| 39 | Sify Technologies Ltd | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Rackspace Technology Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Rackspace Technology Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet Services & Social Media industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (112 companies). See the full Internet Services & Social Media industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 17.92 % | 53.20 % (avg) | -35.3 pp |
| Operating Margin | -3.26 % | industry median | +0.5 pp |
| EBITDA Margin | 8.29 % | 8.63 % (avg) | -0.3 pp |
| Capital Intensity (Capex / Revenue) | 2.33 % | 6.24 % (avg) | -3.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Rackspace Technology Inc's Valuation vs Competitive Position
Valuation multiples vs the Internet Services & Social Media industry average (112 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Internet Services & Social Media industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 40.0x | - |
| EV / EBITDA | 17.5x | 20.6x | -3.1x |
| P/B | -1.0x | 4.5x | -5.6x |
| Return on Equity | 12.97 % | industry aggregate | -29.06 % |
| Return on Invested Capital | -7.13 % | 0.06 % (avg) | -7.19 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Rackspace Technology Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2020 | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue Growth | - | - | -5.30 % | -7.45 % | -1.86 % |
| Operating Margin | - | -0.08 % | -30.42 % | -33.22 % | -3.75 % |
| Return on Invested Capital | 0.48 % | -0.04 % | -25.12 % | -55.50 % | -7.09 % |
| P/E | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Rackspace Technology Inc's Strategic Group Map
Every company in Rackspace Technology Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Rackspace Technology Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Rackspace Technology Inc's BCG Growth-Share Matrix
Relative market share (vs Rackspace Technology Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Rackspace Technology Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 8.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 79% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Rackspace Technology Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 6,215 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.33 % vs industry average 6.24 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Rackspace Technology Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Rackspace Technology Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Rackspace Technology Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Rackspace Technology Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Rackspace Technology Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 29.1 points below the industry aggregate.
- Low relative market share vs the industry leader (0.00x).
Opportunities
No rule matched.
Threats
- Industry dominated by Meta Platforms Inc , holding 78.56 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Rackspace Technology Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Rackspace Technology Inc | 0.13 | 0.70 | - |
| Microsoft Corporation | 0.13 | 1.31 | 0.11 |
| Broadcom Inc | 0.99 | 2.05 | 0.75 |
| Sap Se | 0.47 | 1.16 | - |
| International Business Machines Corporation | 0.29 | 0.87 | 3.47 |
| Accenture Plc | 0.51 | 1.38 | 0.16 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Rackspace Technology Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Rackspace Technology Inc | Q2 2026 | +0.6 % | - |
| Microsoft Corporation | Q2 2026 | +17.7 % | +31.3 % |
| Broadcom Inc | Q2 2026 | +85.5 % | +216.1 % |
| Sap Se | Q4 2025 | +7.7 % | +132.6 % |
| International Business Machines Corporation | Q2 2026 | +1.1 % | -1.3 % |
| Accenture Plc | Q2 2026 | +5.6 % | +6.3 % |
| PEERS TOTAL | +15.8 % | +52.4 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Rackspace Technology Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Rackspace Technology Inc | Q2 2026 | +3.4 % | -19.2 % |
| Microsoft Corporation | Q2 2026 | +22.9 % | +109.6 % |
| Broadcom Inc | Q2 2026 | +74.0 % | +274.6 % |
| Sap Se | Q4 2025 | +8.0 % | - |
| International Business Machines Corporation | Q2 2026 | +3.6 % | +9.0 % |
| Accenture Plc | Q2 2026 | +5.7 % | +10.1 % |
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Rackspace Technology Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Rackspace Technology Inc | - | - | - |
| Microsoft Corporation | 19.76% | 22.48% | 34.22% |
| Broadcom Inc | 21.57% | 24.07% | 43.74% |
| Sap Se | 10.41% | 13.84% | 16.25% |
| International Business Machines Corporation | 7.07% | 7.03% | 33.43% |
| Accenture Plc | 11.69% | 18.04% | 24.02% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Rackspace Technology Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Rackspace Technology Inc | - | 0.35 |
| Microsoft Corporation | 28.37 | 11.44 |
| Broadcom Inc | 44.53 | 19.17 |
| Sap Se | 34.35 | 5.97 |
| International Business Machines Corporation | 19.55 | 3.04 |
| Accenture Plc | 13.95 | 1.47 |
| PEERS AVERAGE | 30.39 | 9.25 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.
