Qiwi Plc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Qiwi Plc (QIWI) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Qiwi Plc vs Its Competitors
- TTM: Trailing 12-month revenue of 91M vs 102,342M combined for its competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+413.1% annualized vs trailing 12 months), vs decelerating (-25.9%) for its tracked peer group.
- Growth: Qiwi Plc generated -86.0% revenue growth year over year in Q4 2023, vs 26.1% for its competitors combined.
- Profitability: Its 42.7% net margin compares with 19.0% for the peer group.
- Peer revenue share: Qiwi Plc accounted for 0.6% of combined revenue among its tracked peer group, down from 5.2% a year earlier.
- Peer differentiation: Revenue per employee of $0.04M compares with $0.63M for the peer group (0.1x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
QIWI Sales vs. its Competitors, Q4 2023
Qiwi Plc reported revenue contraction of 86.01 % year on year in Q4 2023, below its competitors' combined revenue growth of 26.11 %.
With a net margin of 42.69 %, Qiwi Plc achieved higher profitability than its competitors (18.96 %).
Qiwi Plc generated 0.61 % of the combined sales of its peer group, down from 5.24 % a year earlier.
API endpoints for this dataset
Qiwi Plc vs. its Competitors, Q4 2023
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Qiwi Plc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Qiwi Plc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Qiwi Plc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Qiwi Plc's competitor groups requires a Commercial License.
For context: the Professional Services industry grew revenue 7.1% year over year, combined, vs -86.0% for Qiwi Plc. Qiwi Plc's share of combined industry revenue moved from 0.16% to 0.02%, a loss of 0.14 percentage points.
Qiwi Plc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Qiwi Plc | Yes | Yes | Yes | No |
| Competitors combined (4) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
QIWI Stock Performance relative to its Competitors
QIWI Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Block Inc | 282.9% | Outperformed |
| 2 | Paypal Holdings Inc | 282.9% | Outperformed |
| 3 | Pagseguro Digital Ltd | 282.9% | Outperformed |
| 4 | Mercadolibre Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Qiwi Plc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Qiwi Plc's Comment on Competition and Industry Peers
Publicly Traded Peers of Qiwi Plc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Qiwi Plc |
355.58 | 90.60 |
 Mercadolibre Inc |
77,702.45 | 38,523.00 |
 Block Inc |
54,444.74 | 25,646.37 |
 Paypal Holdings Inc |
51,522.90 | 34,295.00 |
 Pagseguro Digital Ltd |
3,345.93 | 3,878.00 |
| SUBTOTAL | 187,371.60 | 102,432.97 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Qiwi Plc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Qiwi Plc's Competitors Named by the Company
Competitive relationships identified from Qiwi Plc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Andrey Protopopov | Company report | 85% |
| Paypal Holdings Inc | Company report | 85% |
| Block Inc | Company report | 85% |
| Mercadolibre Inc | Company report | 85% |
| Pagseguro Digital Ltd | Company report | 85% |
Company report basis, confidence, active dates and source counts for Qiwi Plc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Qiwi Plc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Mercadolibre Inc | Brazil 53.97 % |
| Block Inc | Cash App 60.63 % |
| Paypal Holdings Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Qiwi Plc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Qiwi Plc | 356 | 44,239 | 18,887 |
| Mercadolibre Inc | 77,702 | 311,498 | 15,283 |
| Block Inc | 54,445 | 2,513,118 | 45,035 |
| Paypal Holdings Inc | 51,523 | 1,440,966 | 325,504 |
| Pagseguro Digital Ltd | 3,346 | 776,531 | 80,594 |
| PEERS TOTAL | 187,016 | 629,145 | 64,543 |
Qiwi Plc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Block Inc | United States 90.67 % |
| Paypal Holdings Inc | UNITED STATES 58.27 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Qiwi Plc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Professional Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (291 companies). See the full Professional Services industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.00 % | 33.54 % (avg) | -33.5 pp |
| Operating Margin | 14.21 % | industry median | +11.5 pp |
| EBITDA Margin | 69.87 % | 6.05 % (avg) | +63.8 pp |
| Capital Intensity (Capex / Revenue) | 10.77 % | 4.35 % (avg) | +6.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Qiwi Plc's Valuation vs Competitive Position
Valuation multiples vs the Professional Services industry average (291 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Professional Services industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 0.1x | 25.3x | -25.2x |
| EV / EBITDA | -1.2x | 14.1x | -15.3x |
| P/B | 0.0x | 3.5x | -3.5x |
| Return on Equity | 5.72 % | industry aggregate | -8.33 % |
| Return on Invested Capital | 0.95 % | 1.03 % (avg) | -0.08 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Qiwi Plc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenue Growth | -95.04 % | 122.53 % | 45.29 % |
| Operating Margin | -24.66 % | -25.23 % | 14.21 % |
| Return on Invested Capital | -0.48 % | -0.88 % | 0.95 % |
| P/E | 0.0x | 0.0x | 0.1x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Qiwi Plc's Strategic Group Map
Qiwi Plc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Qiwi Plc's trailing-12-month revenue growth of 45.3% and operating margin of 14.2% compares with an average of 38.5% growth and 8.4% margin across its 8 closest peers by combined growth, margin and ROIC -- Qiwi Plc sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Qiwi Plc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 10.77 % vs industry average 4.35 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Qiwi Plc's dedicated Suppliers and Customers pages, not here.
Qiwi Plc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Qiwi Plc falls in the Low attractiveness / High strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Qiwi Plc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 11.5 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+413.1% annualized vs trailing 12 months).
Weaknesses
- Return on equity 8.3 points below the industry aggregate.
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-25.9% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Qiwi Plc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Qiwi Plc | 0.12 | 1.90 | - |
| Mercadolibre Inc | 0.36 | 1.16 | 1.87 |
| Block Inc | 0.63 | 2.15 | 0.40 |
| Paypal Holdings Inc | 0.16 | 1.27 | 0.63 |
| Pagseguro Digital Ltd | 0.04 | 1.36 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Qiwi Plc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Qiwi Plc | Q4 2023 | +45.3 % | -81.0 % |
| Mercadolibre Inc | Q3 2026 | +45.1 % | +6.4 % |
| Block Inc | Q3 2026 | +9.9 % | +22.5 % |
| Paypal Holdings Inc | Q3 2026 | +2.0 % | -61.4 % |
| Pagseguro Digital Ltd | Q4 2025 | +10.6 % | +2.0 % |
| PEERS TOTAL | +17.7 % | -40.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Qiwi Plc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Qiwi Plc | Q4 2023 | - | +184.2 % |
| Mercadolibre Inc | Q3 2026 | +51.6 % | +40.9 % |
| Block Inc | Q3 2026 | +7.0 % | -12.7 % |
| Paypal Holdings Inc | Q3 2026 | - | -37.1 % |
| Pagseguro Digital Ltd | Q4 2025 | - | -6.4 % |
Qiwi Plc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Qiwi Plc | 2.80% | 5.69% | 5.72% |
| Mercadolibre Inc | 3.81% | 7.55% | 25.15% |
| Block Inc | 1.15% | 1.30% | 2.07% |
| Paypal Holdings Inc | 9.53% | 14.38% | 38.94% |
| Pagseguro Digital Ltd | 2.85% | 7.96% | 14.47% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Qiwi Plc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Qiwi Plc | 0.13 | 3.92 |
| Mercadolibre Inc | 41.12 | 2.02 |
| Block Inc | 119.54 | 2.12 |
| Paypal Holdings Inc | 11.57 | 1.50 |
| Pagseguro Digital Ltd | 8.16 | 0.86 |
| PEERS AVERAGE | 17.78 | 1.83 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.