Niu Technologies's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Niu Technologies (NIU) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Niu Technologies vs Its Competitors
- TTM: Trailing 12-month revenue of 616M vs -M combined for tracked competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+300.0% annualized vs trailing 12 months).
- Scale: Niu Technologies ranks #16 of 31 companies by market capitalization in the EV, Auto & Truck Manufacturers industry, holding 0.0% of industry market cap.
- Peer revenue share: Niu Technologies accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.92M compares with $0.24M for the peer group (3.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
NIU Sales vs. its Competitors, Q4 2025
Niu Technologies generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
For context: the EV, Auto & Truck Manufacturers industry grew revenue 4.2% year over year, combined, vs 36.7% for Niu Technologies. Niu Technologies's share of combined industry revenue moved from 0.04% to 0.05%, a gain of 0.01 percentage points.
Niu Technologies's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Niu Technologies | No | Yes | Yes | No |
| Competitors combined (1) | - | |||
| High-Confidence Competitors (1) | - | |||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 62.50 % (5 of 8) | 100.00 % (8 of 8) | 75.00 % (6 of 8) | 28.60 % (2 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
NIU Stock Performance relative to its Competitors
NIU Stock Performance relative to High-Confidence Competitors
NIU Stock Performance relative to Similar-Size Competitors
NIU Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Ezgo Technologies Ltd | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Niu Technologies's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Niu Technologies's Comment on Competition and Industry Peers
Publicly Traded Peers of Niu Technologies
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Niu Technologies | 152.35 | 615.63 |
| Ezgo Technologies Ltd | 0.00 | 20.49 |
| SUBTOTAL | 152.35 | 636.12 |
Sources: Niu Technologies's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Niu Technologies versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Niu Technologies's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Ezgo Technologies Ltd | Named by the company | 85% |
| SAT | Named by the company | 85% |
| Cyberspace Administration of China | Named by the company | 85% |
| SAMR | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Niu Technologies's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Niu Technologies's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Ezgo Technologies Ltd | Battery Cells and Packs Segment 91.68 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Niu Technologies's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Niu Technologies | 152 | 917,480 | -8,394 |
| Ezgo Technologies Ltd | 0 | 238,210 | -107,892 |
| PEERS TOTAL | 0 | 238,210 | -107,892 |
Niu Technologies's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Niu Technologies | Europe 28.88 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Niu Technologies's Position in Industry Market Structure
Market-capitalization share and concentration across all 26 companies in Niu Technologies's industry classification, broader than the peer set above. Market cap in millions of $.Niu Technologies ranks #16 of 26 companies by market capitalization in its industry, holding 0.01 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 4,391, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Tesla Inc | 1,250,151 | 64.19 % |
| 2 | Toyota Motor Corp | 251,037 | 12.89 % |
| 3 | Honda Motor Co Ltd | 157,930 | 8.11 % |
| 4 | General Motors Company | 73,291 | 3.76 % |
| 5 | Ferrari N v | 1,234 | 5.2% |
| 6 | Ford Motor Co | 1,234 | 5.2% |
| 7 | Li Auto Inc | 1,234 | 5.2% |
| 8 | Rivian Automotive Inc | 1,234 | 5.2% |
| 9 | Stellantis N v | 1,234 | 5.2% |
| 10 | Xpeng Inc | 1,234 | 5.2% |
| 16 | Niu Technologies | 152 | 0.01 % |
Market cap and industry share for the rest of Niu Technologies's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-29.
Niu Technologies's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 11 | Oshkosh Corporation | 8,396 | 2.05 % |
| 12 | Nio inc | 7,738 | -51.63 % |
| 13 | Federal Signal Corporation | 7,125 | -5.23 % |
| 14 | Lucid Group Inc | 1,490 | -83.72 % |
| 15 | Lotus Technology inc | 1,234 | 12.3% |
| 16 | Niu Technologies | 152 | -58.88 % |
| 17 | Empery Digital Inc | 1,234 | 12.3% |
| 18 | Kandi Technologies Group Inc | 1,234 | 12.3% |
| 19 | Gogoro Inc | 1,234 | 12.3% |
| 20 | Workhorse Group Inc | 1,234 | 12.3% |
| 21 | Polestar Automotive Holding Uk Plc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Niu Technologies's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-29. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Niu Technologies's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the EV, Auto & Truck Manufacturers industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (36 companies). See the full EV, Auto & Truck Manufacturers industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 19.59 % | 7.74 % (avg) | +11.9 pp |
| Operating Margin | -2.05 % | industry median | +14.5 pp |
| EBITDA Margin | 1.13 % | -10.52 % (avg) | +11.7 pp |
| Capital Intensity (Capex / Revenue) | 4.13 % | 10.58 % (avg) | -6.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Niu Technologies's Valuation vs Competitive Position
Valuation multiples vs the EV, Auto & Truck Manufacturers industry average (36 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full EV, Auto & Truck Manufacturers industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 28.1x | - |
| EV / EBITDA | 33.6x | 22.2x | +11.3x |
| P/B | 2.4x | 3.9x | -1.5x |
| Return on Equity | -4.35 % | industry aggregate | 10.12 % |
| Return on Invested Capital | -4.71 % | 2.15 % (avg) | -6.86 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Niu Technologies's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue Growth | -18.72 % | 20.61 % | 36.71 % |
| Operating Margin | -11.98 % | -7.62 % | -2.05 % |
| Return on Invested Capital | -14.27 % | -13.13 % | -4.71 % |
| P/E | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Niu Technologies's Strategic Group Map
Every company in Niu Technologies's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Niu Technologies is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Niu Technologies's BCG Growth-Share Matrix
Relative market share (vs Niu Technologies's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Niu Technologies falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 2.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Tesla Inc alone holds 64% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Niu Technologies's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 4,391 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 4.13 % vs industry average 10.58 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Niu Technologies's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Niu Technologies's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Niu Technologies's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Niu Technologies falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Niu Technologies's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 14.5 points above the industry median.
- Return on equity 10.1 points above the industry aggregate.
- Latest-quarter revenue run-rate is accelerating (+300.0% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
No rule matched.
Threats
- Industry dominated by Tesla Inc , holding 64.19 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Niu Technologies's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Niu Technologies | 0.46 | 1.18 | 0.44 |
| Ezgo Technologies Ltd | 0.04 | 3.21 | 0.22 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Niu Technologies's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Niu Technologies | Q4 2025 | +36.7 % | - |
| Ezgo Technologies Ltd | Q3 2025 | -3.1 % | - |
| PEERS TOTAL | +34.9 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Niu Technologies's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Niu Technologies | Q4 2025 | +29.6 % | +55.0 % |
| Ezgo Technologies Ltd | Q3 2025 | -2.5 % | -49.7 % |
Niu Technologies's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Niu Technologies | - | - | - |
| Ezgo Technologies Ltd | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Niu Technologies's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Niu Technologies | - | 0.25 |
| Ezgo Technologies Ltd | - | 0.00 |
| PEERS AVERAGE | - | 0.24 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.