Comcast's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Comcast (CMCSA) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Comcast vs Its Competitors
- TTM: Trailing 12-month revenue of 123,004M vs 454,924M combined for its competitors (21.3% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-4.7% annualized vs trailing 12 months), vs holding steady (+1.2%) for its tracked peer group.
- Growth: Comcast generated -6.1% revenue growth year over year in Q3 2026, vs 6.7% for its competitors combined.
- Profitability: Its 11.8% net margin compares with 13.2% for the peer group.
- Scale: Comcast ranks #4 of 43 companies by market capitalization in the Broadcasting Media & Cable TV industry, holding 10.1% of industry market cap.
- Peer revenue share: Comcast accounted for 20.3% of combined revenue among its tracked peer group, down from 22.4% a year earlier.
- Peer differentiation: Revenue per employee of $0.69M compares with $0.66M for the peer group (1.0x).
- Structure: Comcast operates in the following segments: Residential Connectivity and Platforms, Media, Studios, Business Services Connectivity, Theme Parks, Corporate and Unallocated; and reports the following subsidiaries: NBCUniversal Media, LLC.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
CMCSA Sales vs. its Competitors, Q3 2026
Comcast reported revenue contraction of 6.09 % year on year in Q3 2026, below its competitors' combined revenue growth of 6.74 %.
With a net margin of 11.77 %, Comcast reported lower profitability than its competitors (13.22 %).
Comcast generated 20.29 % of the combined sales of its peer group, down from 22.44 % a year earlier.
API endpoints for this dataset
Comcast vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Comcast reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Comcast and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Comcast corporation | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (15) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Comcast's competitor groups requires a Commercial License.
For context: the Broadcasting Media & Cable TV industry grew revenue 4.9% year over year, combined, vs -6.1% for Comcast. Comcast's share of combined industry revenue moved from 17.75% to 15.89%, a loss of 1.87 percentage points.
Comcast's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Comcast corporation | Yes | No | Yes | No |
| Competitors combined (59) | ||||
| High-Confidence Competitors (37) | ||||
| Similar-Size Competitors (8) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 75.00 % (6 of 8) | 100.00 % (8 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
CMCSA Stock Performance relative to its Competitors
CMCSA Stock Performance relative to High-Confidence Competitors
CMCSA Stock Performance relative to Similar-Size Competitors
CMCSA Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Ringcentral Inc | 282.9% | Outperformed |
| 2 | Lionsgate Studios Corp | 282.9% | Outperformed |
| 3 | Atn International inc | 282.9% | Outperformed |
| 4 | Sphere Entertainment Co | 282.9% | Outperformed |
| 5 | Magnite Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Comcast's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Comcast's Comment on Competition and Industry Peers
Publicly Traded Peers of Comcast corporation
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Comcast corporation |
86,877.18 | 123,004.00 |
 Netflix Inc |
266,013.00 | 49,734.63 |
 Walt Disney Co |
203,495.25 | 98,861.00 |
 Verizon Communications Inc |
190,116.09 | 139,387.00 |
 T mobile Us Inc |
173,614.85 | 92,982.00 |
 Sony Group Corporation |
164,026.73 | 85,067.32 |
| SUBTOTAL | 1,711,171.64 | 1,082,231.53 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Comcast corporation versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Comcast's Competitors Named by the Company
Competitive relationships identified from Comcast reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Fubotv Inc | Company report | 85% |
| T-Mobile | Company report | 85% |
| Boston Omaha Corp | Company report | 85% |
| Arlo Technologies Inc | Company report | 85% |
| Wytec International Inc | Company report | 85% |
| Telephone And Data Systems Inc | Company report | 85% |
| Tegna Inc | Company report | 85% |
| Adt Inc | Company report | 85% |
| Verizon | Company report | 85% |
| Madison Technologies Inc | Company report | 85% |
| Dolphin Entertainment Inc | Company report | 85% |
| Csg Systems International Inc | Company report | 85% |
| Ooma Inc | Company report | 85% |
| T-Mobile | Company report | 85% |
| Atn International inc | Company report | 85% |
| Lumen | Company report | 85% |
| YouTube TV | Company report | 85% |
| Magnite Inc | Company report | 85% |
| Disney+ | Company report | 85% |
| Webtoon Entertainment Inc | Company report | 85% |
| Old Market Capital Corp | Company report | 85% |
| Netflix | Company report | 85% |
| Gatx Corporation | Company report | 85% |
| Virgin Media O2 | Company report | 85% |
| Tucows Inc | Company report | 85% |
| AT&T | Company report | 85% |
| Frontier | Company report | 85% |
| Wideopenwest Inc | Company report | 85% |
| Verizon Communications Inc | Company report | 85% |
| Grom Social Enterprises Inc | Company report | 85% |
| TRMR | Company report | 85% |
| Nexxen International Ltd | Company report | 85% |
| Direct Digital Holdings Inc | Company report | 85% |
| Innovid Corp | Company report | 85% |
| QVCD | Company report | 85% |
| Kaltura Inc | Company report | 85% |
| Shenandoah Telecommunications Company | Company report | 85% |
| Qvc inc | Company report | 85% |
| Nexstar Media Group Inc | Company report | 85% |
| Alarm com Holdings Inc | Company report | 85% |
| Adeia Inc | Company report | 85% |
| Ringcentral Inc | Company report | 85% |
| USM | Company report | 85% |
| Roblox Corporation | Company report | 85% |
| Viant Technology Inc | Company report | 85% |
| Consolidated Communications Holdings inc | Company report | 85% |
| Array Digital Infrastructure Inc | Company report | 85% |
| Nuvera Communications Inc | Company report | 85% |
| Curiositystream Inc | Company report | 85% |
| Paramount Global | Company report | 85% |
| News Corporation | Company report | 85% |
| Level 3 Parent Llc | Company report | 85% |
| Dish Network Corp | Company report | 85% |
| Starz Entertainment Corp | Company report | 85% |
| Frontier Communications Parent Inc | Company report | 85% |
| Warner Bros Discovery Inc | Company report | 85% |
| Sony Group Corporation | Company report | 85% |
| Fox Corporation | Company report | 85% |
| Liberty Global Ltd | Company report | 85% |
| Roku Inc | Company report | 85% |
| Walt Disney Co | Company report | 85% |
| Six Flags Entertainment Corporation | Company report | 85% |
| Vimeo Inc | Company report | 85% |
| Optimum Communications Inc | Company report | 85% |
| Liberty Latin America Ltd | Company report | 85% |
| Charter Communications Inc | Company report | 85% |
| Vizio Holding Corp | Company report | 85% |
| Cinemark Holdings Inc | Company report | 85% |
| Six Flags Entertainment Corporation | Company report | 85% |
| Liberty Broadband Corporation | Company report | 85% |
| Amc Entertainment Holdings Inc | Company report | 85% |
| United Parks and Resorts Inc | Company report | 85% |
| Qwest Corporation | Company report | 85% |
| Telus Corp | Company report | 85% |
| Amc Global Media Inc | Company report | 85% |
| Cable One Inc | Company report | 85% |
| Bce Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Comcast's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Comcast's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Comcast corporation | Residential Connectivity and Platforms 58.09 % |
| Netflix Inc | Reportable 100.00 % |
| Verizon Communications Inc | Verizon Consumer Group 77.03 % |
| T mobile Us Inc | Wireless 100.00 % |
| At and t Inc | Advanced Connectivity 91.21 % |
| Warner Bros Discovery Inc | Global Linear Networks 49.22 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Comcast's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Comcast corporation | 86,877 | 687,173 | 61,257 |
| Netflix Inc | 266,013 | 3,108,415 | 922,916 |
| Walt Disney Co | 203,495 | 427,970 | 39,983 |
| Verizon Communications Inc | 190,116 | 1,550,467 | 186,218 |
| T mobile Us Inc | 173,615 | 1,239,760 | 143,680 |
| Sony Group Corporation | 164,027 | 896,389 | 80,243 |
| PEERS TOTAL | 1,624,294 | 661,267 | 43,929 |
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Comcast's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| News Corporation | United States and Canada 48.38 % |
| Cinemark Holdings Inc | US 80.12 % |
| Lionsgate Studios Corp | UNITED STATES 64.70 % |
| Magnite Inc | United States 74.29 % |
| Fubotv Inc | United States 98.99 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Comcast's Position in Industry Market Structure
Market-capitalization share and concentration across all 40 companies in Comcast's industry classification, broader than the peer set above. Market cap in millions of $.Comcast ranks #4 of 40 companies by market capitalization in its industry, holding 10.06 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,834, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Netflix Inc | 270,209 | 31.22 % |
| 2 | Liberty Media Corporation | 191,919 | 22.17 % |
| 3 | Spotify Technology S a | 125,944 | 14.55 % |
| 4 | Comcast corporation | 87,072 | 10.06 % |
| 5 | Everpure Inc | 1,234 | 5.2% |
| 6 | Tencent Music Entertainment Group | 1,234 | 5.2% |
| 7 | Fox Corporation | 1,234 | 5.2% |
| 8 | Roku Inc | 1,234 | 5.2% |
| 9 | Charter Communications Inc | 1,234 | 5.2% |
| 10 | Rogers Communications Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Comcast's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Comcast's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Netflix Inc | 270,209 | -41.91 % |
| 2 | Liberty Media Corporation | 191,919 | 6.29 % |
| 3 | Spotify Technology S a | 125,944 | -2.89 % |
| 4 | Comcast corporation | 87,072 | -5.37 % |
| 5 | Everpure Inc | 1,234 | 12.3% |
| 6 | Tencent Music Entertainment Group | 1,234 | 12.3% |
| 7 | Fox Corporation | 1,234 | 12.3% |
| 8 | Roku Inc | 1,234 | 12.3% |
| 9 | Charter Communications Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Comcast's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Comcast's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Broadcasting Media & Cable TV industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (78 companies). See the full Broadcasting Media & Cable TV industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.00 % | 29.09 % (avg) | -29.1 pp |
| Operating Margin | 14.72 % | industry median | +14.3 pp |
| EBITDA Margin | 30.60 % | 11.69 % (avg) | +18.9 pp |
| Capital Intensity (Capex / Revenue) | 11.90 % | 7.06 % (avg) | +4.8 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Comcast's Valuation vs Competitive Position
Valuation multiples vs the Broadcasting Media & Cable TV industry average (78 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Broadcasting Media & Cable TV industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 7.7x | 22.1x | -14.4x |
| EV / EBITDA | 5.7x | 14.6x | -8.8x |
| P/B | 0.9x | 3.5x | -2.6x |
| Return on Equity | 11.93 % | industry aggregate | -8.04 % |
| Return on Invested Capital | 5.72 % | 4.56 % (avg) | 1.16 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Comcast's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 11.81 % | 15.27 % | -4.94 % | 12.38 % | 4.33 % | 0.12 % | 1.78 % | -0.02 % |
| Operating Margin | 20.11 % | 19.39 % | 16.89 % | 17.89 % | 11.56 % | 19.18 % | 18.83 % | 16.71 % |
| Return on Invested Capital | 5.44 % | 5.20 % | 5.35 % | 6.03 % | 4.75 % | 8.90 % | 8.76 % | 7.30 % |
| P/E | 11.1x | 12.3x | 21.8x | 16.7x | 29.8x | 9.9x | 8.8x | 4.9x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Comcast's Strategic Group Map
Comcast is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Comcast's trailing-12-month revenue growth of -0.3% and operating margin of 14.7% compares with an average of 1.4% growth and 17.1% margin across its 8 closest peers by combined growth, margin and ROIC -- Comcast sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Comcast's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Comcast falls in the Dog quadrant: relative market share of 0.32x vs its largest competitor, in an industry growing revenue -1.5% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Comcast's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,834 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 11.90 % vs industry average 7.06 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Comcast's dedicated Suppliers and Customers pages, not here.
Comcast's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Comcast falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Comcast's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 14.3 points above the industry median.
Weaknesses
- Return on equity 8.0 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-4.7% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.32x).
Opportunities
- Trades at a lower P/E than the industry average (7.7x vs 22.1x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Losing revenue share to the broader industry (-1.9 points over the past year).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Comcast's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Comcast corporation | 0.26 | 0.84 | 1.49 |
| Netflix Inc | 0.81 | 1.20 | 0.50 |
| Walt Disney Co | 0.16 | 0.70 | 0.38 |
| Verizon Communications Inc | 0.13 | 0.69 | 1.57 |
| T mobile Us Inc | 0.19 | 0.97 | 1.13 |
| Sony Group Corporation | 0.28 | 0.70 | 0.28 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Comcast's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Comcast corporation | Q3 2026 | -6.1 % | +6.1 % |
| Netflix Inc | Q3 2026 | +11.8 % | +43.9 % |
| Walt Disney Co | Q2 2026 | +6.8 % | -52.1 % |
| Verizon Communications Inc | Q3 2026 | +1.5 % | +2.8 % |
| T mobile Us Inc | Q3 2026 | +11.6 % | +7.2 % |
| Sony Group Corporation | Q1 2025 | -5.7 % | +12.1 % |
| PEERS TOTAL | +0.9 % | -37.0 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Comcast's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Comcast corporation | Q3 2026 | - | -1.5 % |
| Netflix Inc | Q3 2026 | -1.4 % | +69.2 % |
| Walt Disney Co | Q2 2026 | - | +0.8 % |
| Verizon Communications Inc | Q3 2026 | +281.5 % | +57.3 % |
| T mobile Us Inc | Q3 2026 | +411.4 % | +78.5 % |
| Sony Group Corporation | Q1 2025 | -0.4 % | - |
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Comcast's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Comcast corporation | 4.19% | 4.88% | 11.93% |
| Netflix Inc | 25.27% | 31.72% | 50.41% |
| Walt Disney Co | 4.59% | 5.45% | 8.01% |
| Verizon Communications Inc | 4.06% | 4.74% | 15.84% |
| T mobile Us Inc | 4.99% | 7.11% | 18.59% |
| Sony Group Corporation | 3.23% | 4.64% | 13.41% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Comcast's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Comcast corporation | 7.69 | 0.71 |
| Netflix Inc | 18.33 | 5.35 |
| Walt Disney Co | 24.07 | 2.06 |
| Verizon Communications Inc | 11.72 | 1.36 |
| T mobile Us Inc | 16.60 | 1.87 |
| Sony Group Corporation | 0.14 | 1.93 |
| PEERS AVERAGE | 22.91 | 1.58 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.