Comparing the current results to its competitors, Musclepharm reported Revenue decrease in the 1 quarter 2022 year on year by -0.15 %, despite the revenue increase by the most of its competitors of 25.74 %, recorded in the same quarter.
Musclepharm's Comment on Competition and Industry Peers
The nutritional supplements market is very competitive and the range of products
is diverse. Competitors use price, shelf space and store placement, brand and
product recognition, new product introductions and raw materials to create market
share.
Our range of competitors includes numerous nutritional supplement companies that
are highly fragmented in terms of geographic market coverage, distribution channels
and product categories. In addition, large pharmaceutical companies and packaged
food and beverage companies compete with us in the nutritional supplement market.
Many of these companies have greater financial and distribution resources available
to them than MusclePharm and many of these companies compete through vertical
integration. Private label entities have gained a foothold in many nutrition categories
and also are direct competitors. A few of these are private label entities have
become market leaders. Our principal competitors are Optimum Nutrition, Inc.,
Cellucor, and Quest Nutrition, LLC.
In this industry, most of the companies are privately held. With respect to retailer
sales, we cannot fully gauge their sizes and our relative ranking. We believe
that retailers look to partner with suppliers who demonstrate brand awareness,
market intelligence, customer service and science. We believe we are competitive
in all of these areas.
Sources:
Musclepharm Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: publicly traded companies.
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