MusclePharm Corporation is a scientifically driven, performance lifestyle company
that develops, manufactures, markets and distributes branded nutritional supplements.
We offer a broad range of powders, capsules, tablets and gels. Our portfolio
of recognized brands, including MusclePharm® Sport Series, and FitMiss®,
are marketed and sold in more than 120 countries and available in over 50,000
retail outlets globally. These clinically-developed, scientifically-driven nutritional
supplements are developed through a six-stage research process that utilizes
the expertise of leading nutritional scientists, doctors and universities.
We focus the MusclePharm Brand product portfolio for athlete’s and active
lifestyle use. We market our branded products in multiple performance and active
lifestyle distribution channels that reach athletes of many types and demographics.
Our goal is to serve the needs of all types of athletes, while fueling the engine
of sport for all ages and genders. Our portfolio of brands targets every type
of fitness enthusiast, from professional, combat sport, weight training, bodybuilding,
running, basketball, soccer, cross fit, golf, tennis, volleyball and other active
lifestyle activities.
We place considerable emphasis on transparency, high-quality ingredients,
innovation and science with our ingredients. Products are placed through rigorous
3rd party independent testing to ensure safe, quality ingredients that support
an athletic lifestyle. Tests performed on products include: banned substance
testing and protein verification.
MusclePharm® Sport Series – Scientifically-advanced, performance-driven
supplements that cover the needs of athletes including their workout needs.
This line of independent-tested products help fuel athletes safely by increasing
strength, endurance, hydration, recovery, and overall athletic performance.
MusclePharm Hybrid Series products like Assault, Amino1 and Combat Protein Powder
contain ingredients that are designed to deliver performance. MusclePharm Core
products, such as BCAA 3:1:2, CLA Core and Fish Oil, are designed to meet the
day-in and day-out demands of athletes.
FitMiss® – Designed and formulated specifically for the active woman’s
lifestyle utilizing ingredients that covers the range of busy women’s
needs including weight loss, multi-vitamins, protein shakes, detox, skin care,
and pre-workout energy mixes.
Science, product research and innovation are key factors to our success. Customers’
belief in the science and safety of our products is critical. Continued innovation
in delivery techniques and ingredients, new product line extensions for existing
products and new product offerings are important in order to create new market
opportunities, meet consumer demand and strengthen consumer relationships. To
support our research and development efforts, we invest in formulation, processing
and packaging development, perform product quality and stability studies, complete
product efficacy and safety studies, and conduct consumer market research to
sample consumer opinions on product concepts, design, packaging, advertising
and marketing campaigns.
MusclePharm’s lines of supplements are developed through a six-stage research
process that utilizes the expertise of nutritional scientists, doctors and universities
and strives to assure that each promote quality and safety for our customers.
MusclePharm is committed to science and sport being equal in our product development.
We believe real-world applications are essential. The MP Sports Science Institute
in Denver, Colorado is a state-of-the-art, 30,000 square-foot training and performance
facility—the only professional facility in the world to use the ultrasound,
Omega Wave, DEXA and Keiser performance equipment to gather cutting-edge feedback
about our formulations. In addition, in our clinic, we can perform bone scans,
blood work and ultrasounds to determine body composition as well as muscle and
fat evaluations. Feedback and testing data helps our team strive to improve
our products and allows MusclePharm to continue to be innovative. Active athlete
testing also allows us to fine tune dosages, ensure proper ingredient combinations,
and implement consumer safety measures.
Our quality control team follows detailed and supplier selection and certification
processes, validation of raw material verification processes, analytical testing,
process audits, and other quality control procedures. The quality management
systems we employ also include a professionally equipped and staffed laboratory
enabling finished goods testing for compliance to our specifications. Our products
are also subject to extensive shelf life stability testing. We also use third
party laboratories to routinely evaluate our internal testing processes and
to supplement our internal testing procedures and capabilities.
We qualify ingredients, suppliers and facilities by performing site assessments
and conducting on-going performance and process reviews. Dedicated quality teams
regularly audit and assess manufacturing facilities for compliance Good Manufacturing
Practices (“GMPs”), as regulated by the U.S. Food and Drug Administration
(“FDA”) to ensure our compliance with all MusclePharm, regulatory
and certification standards and requirements. To ensure overall consistency,
our quality assurance team adheres to strict written procedures. From the raw
ingredient stage to finished product stage, we monitor and perform quality control
checks. Before distributing our products, we place our products under quarantine
to test for environmental contaminants and verify that the finished product
meets label claims. Once a product has successfully passed quality assurance
testing and conforms to specifications for identity, purity, strength and composition,
we then conduct testing with third-party laboratories for added label claim
verification. Multi-level practices are part of our product development process
to ensure athletes and our consumers receive what we believe to be the most
scientificallyinnovative and safe supplements on the market. Post-distribution,
we have standard operating procedures in place for investigating and documenting
any adverse events or product quality complaints.
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