Mix Telematics Limited's

The rapidly evolving market for our solutions is competitive and highly fragmented, particularly by geography and customer segment. We currently compete with numerous providers of fleet and mobile asset management solutions that range from small, regional providers to midsized multinational providers, such as Teletrac Navman and Geotab, to large global providers, such as Trimble and Omnitracs. While we currently only compete with Trimble and Omnitracs on a limited basis, these two competitors are well established companies with significantly greater financial and other resources than we have. Many of our competitors offer fleet or mobile asset management software solutions to particular industry segments or in limited geographic regions. For example, we compete with TomTom and Masternaut in Europe, we compete with Astrata for oil and gas fleet opportunities in the Middle East, and we compete with Netstar and Ctrack by Inseego, Tracker and Cartrack for consumer and small fleet mobile asset management deployments in South Africa, respectively.

We believe the principal competitive factors in our market include the following:
functionality and reliability;
total cost of ownership;
breadth and depth of application functionality for fleet deployments;
product performance;
interoperability;
brand and reputation;
customer service;
distribution channels, including a global footprint and the ability to service multinationals;

regional geographic expertise including localized language support and support for applicable government regulations;

size of customer base and reference accounts within key industry segments;

ability to deliver ongoing value and return on investment;

ease of deployment and ease of use;

relevant industry domain expertise and functionality; and

the financial resources of the vendor.

We believe that we compete favorably on the basis of these factors.