Laird Superfood Inc 's

Laird Superfood offers a range of natural food products, including Instant Latte, Hot Chocolate, protein coffee, Daily Greens, Antioxidant Daily Reds, Performance Mushrooms, and Hydrate powdered coconut water drink mixes. The Instant Latte and Hot Chocolate products compete within the instant coffee and hot chocolate categories. Morning Jumpstart serves as an alternative to single-serve cold-pressed juices and other powdered beverages. Hydrate competes primarily against hydration-enhancing sports drinks and powdered electrolyte mixes, with specific competitors in the U.S. powdered electrolyte mix market including Liquid I.V. and LMNT. Hydrate also participates in the North American coconut water market, which is highly fragmented. Additionally, Laird Superfood offers Protein Bars and Picky Bars as alternatives in the U.S. snack bar market. Following the acquisition of Navitas, the company expanded its offerings to include healthy baking products.