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Harley davidson Inc   (NYSE: HOG)

Harley Davidson Inc 's

Competitiveness




 

HOG Sales vs. its Competitors Q1 2026



Comparing the current results to its competitors, Harley Davidson Inc reported Revenue decrease in the 1 quarter 2026 year on year by -11.79 %, despite the revenue increase by the most of its competitors of 29.35 %, recorded in the same quarter.

List of HOG Competitors

With a net margin of 2.06 % Harley Davidson Inc reported lower profitability than its competitors.

More on HOG Profitability Comparisons



Revenue Growth Comparisons




Net Income Comparison


Harley davidson Inc Net Income in the 1 quarter 2026 fell year on year by -81.56%, slower than its competitors' income growth of 20.63 %

<<  HOG Stock Performance Comparisons


Harley Davidson Inc 's Comment on Competition and Industry Peers


Competition in the motorcycle industry is based on product capabilities, styling, price, quality, reliability, warranty, financing availability, and dealer network quality. Harley-Davidson positions its motorcycles as premium products featuring unique styling, customization options, innovative design, distinctive sound, and superior quality, reliability, and warranty. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financial services in the U.S. and Canada, which the company considers a significant competitive advantage. Competitors in retail motorcycle financing include banks, credit unions, and other financial institutions. In motorcycle insurance, competition primarily comes from national insurance companies and insurance agencies serving local or regional markets.



  

Overall company Market Share Q1 2026

Overall company, revenue fell by -11.79 % and company lost market share, to approximately 2.26 %.




<<  More on HOG Market Share.
 
*Market share is calculated based on total revenue.

  News about Harley davidson Inc Contracts

Harley-Davidson: Revving Up the Game in the Face of Stiff Competition

May 16, 2024
Harley-Davidson: Navigating Through Tough CompetitionHarley-Davidson Inc, the iconic American motorcycle manufacturer, reported a slight decline in revenue during the first quarter of 2024 as compared to the previous year. While most of its competitors witnessed a 4.02% increase in revenue during the same period, Harley-Davidson faced a revenue decrease of 3.3%. This news raises questions about the company s performance in the highly competitive motorcycle industry.A quick look into the company s financials shows that despite the revenue decline, Harley-Davidson managed to achieve higher profitability than its competitors, with a net margin of 13.43%. This is an encouraging sign for investors, as it indicat...





Publicly Traded Peers of Harley davidson Inc




Capital one financial corp
Share Performance



-0.18%
30 Days



Capital one financial corp
Profile

Capital One Financial Corp operates a diverse business model that includes providing a variety of financial products such as credit cards, auto loans, and banking services, primarily targeting individuals, small businesses, and commercial clients. The company emphasizes a data-driven strategy to enhance customer experiences and deliver tailored solutions, utilizing advanced technology and analytics to foster innovation in financial services.

More about Capital one financial corp's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 136,898.640 mill. $ 36,311.000 mill. $ 3,205.000 mill.


Polaris Inc
Share Performance



+5.68%
One Year



Polaris Inc
Profile

Polaris Inc's business model revolves around the design, manufacturing, and distribution of powersports vehicles, including motorcycles, off-road vehicles, snowmobiles, and electric vehicles. They cater to diverse customer segments and offer a wide range of products to meet their needs.

More about Polaris Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 3,588.648 mill. $ 7,274.500 mill. $ -445.300 mill.


Huntington Bancshares Incorporated
Share Performance



-1.90%
30 Days



Huntington Bancshares Incorporated
Profile

Huntington Bancshares Incorporated operates as a regional bank holding company that offers a diverse range of banking and financial services to individuals, small businesses, and commercial customers across multiple states.

More about Huntington Bancshares Incorporated's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 32,368.018 mill. $ 8,313.000 mill. $ 2,225.000 mill.


American International Group Inc
Share Performance



-4.70%
30 Days



American International Group Inc
Profile

American International Group Inc (AIG) is a multinational insurance and financial services organization that primarily operates in the insurance sector by underwriting a wide range of policies, encompassing property, casualty, life, and retirement products. In addition to its insurance offerings, AIG provides risk management solutions to help clients navigate financial uncertainties and protect against potential losses. Another key aspect of AIGs business model is investing the premiums collected from policyholders, which helps generate income and strengthen the companys capital reserves.

More about American International Group Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 40,663.716 mill. $ 26,636.000 mill. $ 2,966.000 mill.


Keycorp
Share Performance



+5.72%
This Year



Keycorp
Profile

KeyCorp operates as a bank holding company, offering personalized financial solutions such as banking, investment, and insurance services to individuals and businesses in the U.S. Revenue is generated through interest from loans and deposits, as well as various fee-based services.

More about Keycorp's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 23,954.577 mill. $ 7,471.000 mill. $ 1,923.000 mill.

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Sources: Harley davidson Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: publicly traded companies.
For your research, we’ve provided 10 tables on Harley davidson Inc versus competitors, including market share analysis.
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