Gohealth Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Gohealth Inc (GOCO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Gohealth Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 153M vs 2,120M combined for its competitors (6.7% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-68.8% annualized vs trailing 12 months), vs decelerating (-2.1%) for its tracked peer group.
- Growth: Gohealth Inc generated -94.6% revenue growth year over year in Q1 2026, vs -0.5% for its competitors combined.
- Profitability: Its -555.1% net margin compares with 5.4% for the peer group.
- Peer revenue share: Gohealth Inc accounted for 2.2% of combined revenue among its tracked peer group, down from 29.8% a year earlier.
- Peer differentiation: Revenue per employee of $0.18M compares with $0.86M for the peer group (0.2x).
- Structure: Gohealth Inc operates in the following segments: Medicare, Other Revenue.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
GOCO Sales vs. its Competitors, Q1 2026
Gohealth Inc reported revenue contraction of 94.61 % year on year in Q1 2026, below its competitors' combined revenue change of -0.45 %.
With a net margin of -555.11 %, Gohealth Inc reported lower profitability than its competitors (5.44 %).
Gohealth Inc generated 2.24 % of the combined sales of its peer group, down from 29.77 % a year earlier.
API endpoints for this dataset
Gohealth Inc vs. its Competitors, Q1 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Gohealth Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Gohealth Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Gohealth Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Gohealth Inc's competitor groups requires a Commercial License.
For context: the Insurance Brokerage industry grew revenue 10.5% year over year, combined, vs -94.6% for Gohealth Inc. Gohealth Inc's share of combined industry revenue moved from 0.61% to 0.03%, a loss of 0.58 percentage points.
Gohealth Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Gohealth Inc | - | No | No | Yes |
| Competitors combined (2) | ||||
| High-Confidence Competitors (3) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
GOCO Stock Performance relative to its Competitors
GOCO Stock Performance relative to High-Confidence Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Selectquote Inc | 282.9% | Outperformed |
| 2 | Ehealth Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Gohealth Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Gohealth Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Gohealth Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Gohealth Inc |
5.46 | 152.79 |
 Selectquote Inc |
90.34 | 1,618.50 |
 Ehealth Inc |
15.06 | 501.69 |
| SUBTOTAL | 110.86 | 2,272.98 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Gohealth Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Gohealth Inc's Competitors Named by the Company
Competitive relationships identified from Gohealth Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| SelectQuote, Inc. | Company report | 85% |
| eHealth, Inc. | Company report | 85% |
| Alight Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Gohealth Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Gohealth Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Gohealth Inc | Medicare 83.89 % |
| Selectquote Inc | Healthcare Services 66.53 % |
| Ehealth Inc | Medicare 85.06 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Gohealth Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Gohealth Inc | 5 | 179,749 | -651,888 |
| Selectquote Inc | 90 | 1,988,328 | 76,399 |
| Ehealth Inc | 15 | 301,316 | 7,820 |
| PEERS TOTAL | 105 | 855,260 | 30,338 |
Gohealth Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 28 companies in Gohealth Inc's industry classification, broader than the peer set above. Market cap in millions of $.Gohealth Inc ranks #0 of 28 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,590, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Marsh and Mclennan Companies Inc | 98,723 | 26.34 % |
| 2 | Arthur J Gallagher and Co | 72,289 | 19.29 % |
| 3 | Aon Plc | 71,616 | 19.11 % |
| 4 | Willis Towers Watson Plc | 30,913 | 8.25 % |
| 5 | Brown and Brown Inc | 1,234 | 5.2% |
| 6 | Equitable Holdings Inc | 1,234 | 5.2% |
| 7 | Erie Indemnity Company | 1,234 | 5.2% |
| 8 | Fidelity National Financial Inc | 1,234 | 5.2% |
| 9 | First American Financial Corporation | 1,234 | 5.2% |
| 10 | Ryan Specialty Holdings Inc | 1,234 | 5.2% |
| 0 | Gohealth Inc | 5 | 0.00 % |
Market cap and industry share for the rest of Gohealth Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-07-28.
Gohealth Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Insurance Brokerage industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (37 companies). See the full Insurance Brokerage industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 57.34 % | 27.28 % (avg) | +30.1 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | - | 11.68 % (avg) | - |
| Capital Intensity (Capex / Revenue) | 3.40 % | 2.22 % (avg) | +1.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Gohealth Inc's Valuation vs Competitive Position
Valuation multiples vs the Insurance Brokerage industry average (37 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Insurance Brokerage industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 26.2x | - |
| EV / EBITDA | - | 10.7x | - |
| P/B | 1.5x | 2.4x | -0.9x |
| Return on Equity | -2,661.41 % | industry aggregate | -2,676.73 % |
| Return on Invested Capital | -57.64 % | 10.16 % (avg) | -67.80 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Gohealth Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue Growth | - | - | -40.54 % | 16.31 % | 8.74 % | -54.71 % |
| Operating Margin | - | -44.64 % | -41.24 % | 2.06 % | 11.86 % | - |
| Return on Invested Capital | - | -11.64 % | -9.06 % | 0.84 % | 6.38 % | -37.66 % |
| P/E | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Gohealth Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,590 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 3.40 % vs industry average 2.22 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Gohealth Inc's dedicated Suppliers and Customers pages, not here.
Gohealth Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Return on equity 2,676.7 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-68.8% annualized vs trailing 12 months).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- A meaningful share of competitors (50.00 %) show financial-distress signals, a possible opening to gain share.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-2.1% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Gohealth Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Gohealth Inc | 0.22 | 1.78 | 29.20 |
| Selectquote Inc | 0.12 | 1.64 | 1.11 |
| Ehealth Inc | 0.92 | 4.27 | 0.18 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Gohealth Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Gohealth Inc | Q1 2026 | -94.6 % | - |
| Selectquote Inc | Q2 2026 | -6.8 % | - |
| Ehealth Inc | Q2 2026 | -44.8 % | - |
| PEERS TOTAL | -41.4 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Gohealth Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Gohealth Inc | Q1 2026 | -78.8 % | - |
| Selectquote Inc | Q2 2026 | +174.4 % | +46.7 % |
| Ehealth Inc | Q2 2026 | - | -54.1 % |
Gohealth Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Gohealth Inc | - | - | - |
| Selectquote Inc | 4.90% | 5.42% | 17.86% |
| Ehealth Inc | 1.12% | 1.13% | 2.34% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Gohealth Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Gohealth Inc | - | 0.04 |
| Selectquote Inc | - | 0.06 |
| Ehealth Inc | - | 0.03 |
| PEERS AVERAGE | - | 0.05 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.