Franklin Covey Co's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Franklin Covey Co (FC) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Franklin Covey Co vs Its Competitors
- TTM: Trailing 12-month revenue of 263M vs 447,658M combined for tracked competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+3.2% annualized vs trailing 12 months), vs accelerating (+7.5%) for its tracked peer group.
- Growth: Franklin Covey Co generated 1.0% revenue growth year over year in Q3 2026, vs 24.2% for its tracked competitors combined.
- Profitability: Its 4.6% net margin compares with 93.2% for the peer group.
- Scale: Franklin Covey Co ranks #51 of 92 companies by market capitalization in the Internet Services & Social Media industry, holding 0.0% of industry market cap.
- Peer revenue share: Franklin Covey Co accounted for 0.1% of combined revenue among its tracked peer group, down from 0.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.23M compares with $5.99M for the peer group (0.0x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
FC Sales vs. its Competitors, Q3 2026
Franklin Covey Co reported revenue growth of 1.02 % year on year in Q3 2026, below its competitors' combined revenue growth of 24.22 %.
With a net margin of 4.55 %, Franklin Covey Co reported lower profitability than its competitors (93.19 %).
Franklin Covey Co generated 0.06 % of the combined sales of its peer group, down from 0.07 % a year earlier.
Franklin Covey Co vs. its Competitors, Q3 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Franklin Covey Co and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Franklin Covey Co | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Franklin Covey Co's competitor groups requires a Commercial License.
For context: the Internet Services & Social Media industry grew revenue 20.1% year over year, combined, vs 1.0% for Franklin Covey Co. Franklin Covey Co's share of combined industry revenue moved from 0.03% to 0.02%, a gain of 0.00 percentage points.
Franklin Covey Co's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Franklin Covey Co | Yes | No | No | Yes |
| Competitors combined (6) | ||||
| High-Confidence Competitors (3) | ||||
| Similar-Size Competitors (8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
FC Stock Performance relative to its Competitors
FC Stock Performance relative to High-Confidence Competitors
FC Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Pearson Plc | 282.9% | Outperformed |
| 2 | Ziprecruiter Inc | 282.9% | Outperformed |
| 3 | Udemy Inc | 282.9% | Outperformed |
| 4 | Skillsoft Corp | 282.9% | Outperformed |
| 5 | Coursera Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Franklin Covey Co's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Franklin Covey Co's Comment on Competition and Industry Peers
Publicly Traded Peers of Franklin Covey Co
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Franklin Covey Co | 195.93 | 262.75 |
| Alphabet Inc | 4,178,905.50 | 445,866.00 |
| Pearson Plc | 10,630.83 | 3,577.00 |
| Coursera Inc | 1,127.32 | 886.00 |
| Udemy Inc | 672.44 | 781.23 |
| Ziprecruiter Inc | 288.95 | 452.64 |
| SUBTOTAL | 4,191,874.27 | 452,278.53 |
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Sources: Franklin Covey Co's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Franklin Covey Co versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Franklin Covey Co's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Character Counts | Named by the company | 85% |
| Responsive Classroom | Named by the company | 85% |
| 7 Mindsets | Named by the company | 85% |
| K12 | Named by the company | 85% |
| Vital Smarts | Named by the company | 85% |
| Design Dimension International | Named by the company | 85% |
| Second Step | Named by the company | 85% |
| Center for Creative Leadership | Named by the company | 85% |
| LinkedIn Learning | Named by the company | 85% |
| GP Strategies Corp. | Named by the company | 85% |
| SkillSoft | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Franklin Covey Co's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Franklin Covey Co's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Franklin Covey Co | 196 | 234,596 | 1,952 |
| Alphabet Inc | 4,178,906 | 9,645,768 | 5,283,078 |
| Pearson Plc | 10,631 | 152,077 | 14,285 |
| Coursera Inc | 1,127 | 677,888 | -104,285 |
| Udemy Inc | 672 | 566,109 | -5,099 |
| Ziprecruiter Inc | 289 | 565,794 | 35,037 |
| PEERS TOTAL | 4,191,678 | 5,988,630 | 3,236,161 |
Franklin Covey Co's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Franklin Covey Co | Americas 85.64 % |
| Alphabet Inc | United States 47.77 % |
| Udemy Inc | North America 39.14 % |
| Skillsoft Corp | EMEA 26.67 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Franklin Covey Co's Business Segment Mix vs Peers
Revenue by operating segment, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Franklin Covey Co | North America Segment 56.08 % |
| Alphabet Inc | Google Services 85.60 % |
| Udemy Inc | Enterprise 69.48 % |
| Skillsoft Corp | Talent Development Solutions Segment 79.33 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Franklin Covey Co's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Franklin Covey Co's industry classification, broader than the peer set above. Market cap in millions of $.Franklin Covey Co ranks #51 of 75 companies by market capitalization in its industry, holding 0.01 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 6,223, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,858,015 | 78.61 % |
| 2 | Applovin Corporation | 104,741 | 4.43 % |
| 3 | Nebius Group n v | 60,012 | 2.54 % |
| 4 | Gds Holdings Limited | 52,815 | 2.23 % |
| 5 | Rentokil Initial Plc | 1,234 | 5.2% |
| 6 | Thomson Reuters Corporation | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Digitalocean Holdings Inc | 1,234 | 5.2% |
| 9 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 10 | Gartner Inc | 1,234 | 5.2% |
| 51 | Franklin Covey Co | 196 | 0.01 % |
Market cap and industry share for the rest of Franklin Covey Co's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Franklin Covey Co's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 46 | Chaince Digital Holdings Inc | 453 | -60.64 % |
| 47 | Evolent Health Inc | 400 | -60.15 % |
| 48 | Bumble Inc | 339 | -59.86 % |
| 49 | Ziprecruiter Inc | 289 | -24.19 % |
| 50 | Blend Labs Inc | 1,234 | 12.3% |
| 51 | Franklin Covey Co | 196 | -10.42 % |
| 52 | Robot Consulting Co Ltd | 1,234 | 12.3% |
| 53 | Douyu International Holdings Ltd | 1,234 | 12.3% |
| 54 | Health Catalyst Inc | 1,234 | 12.3% |
| 55 | Sangoma Technologies Corp | 1,234 | 12.3% |
| 56 | Eva Live Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Franklin Covey Co's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Franklin Covey Co's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet Services & Social Media industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (112 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 75.18 % | 53.20 % (avg) | +22.0 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 4.57 % | 8.63 % (avg) | -4.1 pp |
| Capital Intensity (Capex / Revenue) | - | 6.24 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Franklin Covey Co's Valuation vs Competitive Position
Valuation multiples vs the Internet Services & Social Media industry average (112 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 140.4x | 40.0x | +100.4x |
| EV / EBITDA | 19.6x | 20.6x | -0.9x |
| P/B | 4.8x | 4.5x | +0.3x |
| Return on Equity | 4.07 % | industry aggregate | -37.96 % |
| Return on Invested Capital | - | 0.06 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Franklin Covey Co's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 11.51 % | 6.72 % | -18.24 % | 25.13 % | 9.11 % | - | 2.99 % | -8.99 % |
| Operating Margin | -0.36 % | 1.37 % | 1.62 % | 5.55 % | 9.05 % | - | - | - |
| Return on Invested Capital | -0.38 % | 1.62 % | 1.80 % | 7.36 % | 12.33 % | - | - | - |
| P/E | - | - | - | 23.3x | - | - | 24.8x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Franklin Covey Co's BCG Growth-Share Matrix
Relative market share (vs Franklin Covey Co's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) — a common framework, not a precision instrument.
Franklin Covey Co falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 8.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 79% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Franklin Covey Co's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 6,223 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See Franklin Covey Co's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Franklin Covey Co's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Franklin Covey Co's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Franklin Covey Co falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Franklin Covey Co's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) — not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+3.2% annualized vs trailing 12 months).
Weaknesses
- Return on equity 38.0 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
No rule matched.
Threats
- Industry dominated by Meta Platforms Inc , holding 78.61 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Franklin Covey Co's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Franklin Covey Co | 0.15 | 0.74 | 0.01 |
| Alphabet Inc | 0.55 | 2.13 | 0.13 |
| Pearson Plc | - | - | - |
| Coursera Inc | 1.77 | 2.13 | - |
| Udemy Inc | 0.59 | 1.32 | - |
| Ziprecruiter Inc | 2.82 | 5.59 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Franklin Covey Co's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Franklin Covey Co | Q2 2026 | +1.0 % | - |
| Alphabet Inc | Q2 2026 | +24.2 % | +297.9 % |
| Pearson Plc | Q4 2025 | +0.7 % | -22.8 % |
| Coursera Inc | Q2 2026 | +59.9 % | - |
| Udemy Inc | Q1 2026 | -4.1 % | - |
| Ziprecruiter Inc | Q2 2026 | +6.1 % | - |
| PEERS TOTAL | +23.3 % | +293.3 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Franklin Covey Co's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Franklin Covey Co | Q2 2026 | +12.1 % | -35.0 % |
| Alphabet Inc | Q2 2026 | +17.7 % | +100.1 % |
| Pearson Plc | Q4 2025 | +1.8 % | - |
| Coursera Inc | Q2 2026 | +49.0 % | -25.0 % |
| Udemy Inc | Q1 2026 | -11.4 % | -10.0 % |
| Ziprecruiter Inc | Q2 2026 | +14.4 % | +24.9 % |
Franklin Covey Co's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Franklin Covey Co | 0.98% | 3.07% | 4.07% |
| Alphabet Inc | 35.42% | 42.01% | 50.84% |
| Pearson Plc | 5.20% | 15.15% | 9.17% |
| Coursera Inc | - | - | - |
| Udemy Inc | - | - | - |
| Ziprecruiter Inc | 5.56% | 6.45% | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Franklin Covey Co's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Franklin Covey Co | 106.94 | 0.75 |
| Alphabet Inc | 17.05 | 9.37 |
| Pearson Plc | 24.05 | 2.97 |
| Coursera Inc | - | 1.27 |
| Udemy Inc | - | 0.86 |
| Ziprecruiter Inc | 9.98 | 0.64 |
| PEERS AVERAGE | 17.16 | 9.27 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.