Etsy Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Etsy Inc (ETSY) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Etsy Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 2,873M vs 852,036M combined for its competitors (0.3% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-3.6% annualized vs trailing 12 months), vs holding steady (+1.5%) for its tracked peer group.
- Growth: Etsy Inc generated 2.2% revenue growth year over year in Q3 2026, vs 12.4% for its competitors combined.
- Profitability: Its 123.3% net margin compares with 10.4% for the peer group.
- Scale: Etsy Inc ranks #31 of 167 companies by market capitalization in the Professional Services industry, holding 0.3% of industry market cap.
- Peer revenue share: Etsy Inc accounted for 0.3% of combined revenue among its tracked peer group, down from 0.4% a year earlier.
- Peer differentiation: Revenue per employee of $2.55M compares with $0.53M for the peer group (4.8x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
ETSY Sales vs. its Competitors, Q3 2026
Etsy Inc reported revenue growth of 2.23 % year on year in Q3 2026, below its competitors' combined revenue growth of 12.36 %.
With a net margin of 123.26 %, Etsy Inc achieved higher profitability than its competitors (10.37 %).
Etsy Inc generated 0.32 % of the combined sales of its peer group, down from 0.35 % a year earlier.
API endpoints for this dataset
Etsy Inc vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Etsy Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Etsy Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Etsy Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (8) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Etsy Inc's competitor groups requires a Commercial License.
For context: the Professional Services industry grew revenue 7.1% year over year, combined, vs 2.2% for Etsy Inc. Etsy Inc's share of combined industry revenue moved from 0.13% to 0.12%, a loss of 0.01 percentage points.
Etsy Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Etsy Inc | Yes | Yes | No | No |
| Competitors combined (16) | ||||
| High-Confidence Competitors (5) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 75.00 % (6 of 8) | 62.50 % (5 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
ETSY Stock Performance relative to its Competitors
ETSY Stock Performance relative to High-Confidence Competitors
ETSY Stock Performance relative to Similar-Size Competitors
ETSY Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Cricut Inc | 282.9% | Outperformed |
| 2 | 1stdibs com Inc | 282.9% | Outperformed |
| 3 | Ebay Inc | 282.9% | Outperformed |
| 4 | Qvc inc | 282.9% | Outperformed |
| 5 | Verisign Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Etsy Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Etsy Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Etsy Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Etsy Inc |
10,542.94 | 2,873.47 |
 Amazon com Inc |
2,833,889.70 | 798,097.00 |
 Shopify Inc |
192,202.12 | 14,167.00 |
 Ebay Inc |
55,247.88 | 12,394.00 |
 Block Inc |
52,563.52 | 25,646.37 |
 Verisign Inc |
27,903.77 | 1,731.80 |
| SUBTOTAL | 3,189,818.64 | 886,116.23 |
Sign in to see all competitors of Etsy Inc.
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Etsy Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Etsy Inc's Competitors Named by the Company
Competitive relationships identified from Etsy Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Kwikclick Inc | Company report | 85% |
| Psq Holdings Inc | Company report | 85% |
| Verisign Inc | Company report | 85% |
| Wayfair inc | Company report | 85% |
| Company report | 85% | |
| Elo7 | Company report | 85% |
| Cricut Inc | Company report | 85% |
| Ebay Inc | Company report | 85% |
| Shopify Inc | Company report | 85% |
| 1stdibs com Inc | Company report | 85% |
| Lightinthebox Holding Co Ltd | Company report | 85% |
| Amazon com Inc | Company report | 85% |
| Qvc Group Inc | Company report | 85% |
| Nextplat Corp | Company report | 85% |
Company report basis, confidence, active dates and source counts for Etsy Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Etsy Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Amazon com Inc | North America 55.86 % |
| Block Inc | Cash App 60.63 % |
| Wayfair inc | US 88.89 % |
| Cricut Inc | Products 54.47 % |
| Nextplat Corp | Healthcare Operations 65.68 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Etsy Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Etsy Inc | 10,543 | 2,545,146 | 874,475 |
| Amazon com Inc | 2,833,890 | 506,407 | 85,520 |
| Shopify Inc | 192,202 | 1,864,079 | 596,711 |
| Ebay Inc | 55,248 | 1,007,642 | 169,675 |
| Block Inc | 52,564 | 2,513,118 | 45,035 |
| Verisign Inc | 27,904 | 1,866,164 | 915,733 |
| PEERS TOTAL | 3,179,276 | 533,620 | 85,942 |
Etsy Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Etsy Inc | United States 46.52 % |
| Ebay Inc | United States 57.11 % |
| Block Inc | United States 90.67 % |
| Verisign Inc | United States 66.61 % |
| Cricut Inc | North America 71.99 % |
| Lightinthebox Holding Co Ltd | North America 59.42 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Etsy Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 153 companies in Etsy Inc's industry classification, broader than the peer set above. Market cap in millions of $.Etsy Inc ranks #31 of 153 companies by market capitalization in its industry, holding 0.32 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,103, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Visa Inc | 809,797 | 23.70 % |
| 2 | Mastercard Incorporated | 576,334 | 16.87 % |
| 3 | Repay Holdings Corporation | 366,456 | 10.73 % |
| 4 | Alibaba Group Holding Limited | 254,010 | 7.43 % |
| 5 | Accenture Plc | 1,234 | 5.2% |
| 6 | Uber Technologies Inc | 1,234 | 5.2% |
| 7 | Pdd Holdings inc | 1,234 | 5.2% |
| 8 | Orix Corporation | 1,234 | 5.2% |
| 9 | Doordash Inc | 1,234 | 5.2% |
| 10 | Mercadolibre Inc | 1,234 | 5.2% |
| 31 | Etsy Inc | 10,788 | 0.32 % |
Market cap and industry share for the rest of Etsy Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Etsy Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 26 | Fidelity National Information Services Inc | 14,853 | -55.40 % |
| 27 | Maplebear Inc | 14,468 | 59.04 % |
| 28 | Grab Holdings Limited | 14,327 | -37.41 % |
| 29 | Akamai Technologies Inc | 12,770 | 14.52 % |
| 30 | Costar Group Inc | 1,234 | 12.3% |
| 31 | Etsy Inc | 10,788 | 51.56 % |
| 32 | Healthequity Inc | 1,234 | 12.3% |
| 33 | Zillow Group Inc | 1,234 | 12.3% |
| 34 | Lyft Inc | 1,234 | 12.3% |
| 35 | Exlservice Holdings Inc | 1,234 | 12.3% |
| 36 | Wex Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Etsy Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Etsy Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Professional Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (291 companies). See the full Professional Services industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 72.63 % | 33.33 % (avg) | +39.3 pp |
| Operating Margin | 16.91 % | industry median | +11.2 pp |
| EBITDA Margin | 22.65 % | 5.80 % (avg) | +16.8 pp |
| Capital Intensity (Capex / Revenue) | 1.34 % | 4.35 % (avg) | -3.0 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Etsy Inc's Valuation vs Competitive Position
Valuation multiples vs the Professional Services industry average (291 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Professional Services industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 9.3x | 25.2x | -15.9x |
| EV / EBITDA | 16.7x | 14.0x | +2.7x |
| P/B | -8.6x | 3.5x | -12.1x |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | 193.11 % | 1.05 % (avg) | 192.06 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Etsy Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 36.82 % | 35.56 % | 110.86 % | 34.97 % | 10.18 % | 7.08 % | 2.19 % | 2.67 % |
| Operating Margin | 12.39 % | 10.85 % | 24.57 % | 20.00 % | -25.66 % | 10.18 % | 13.54 % | 11.47 % |
| Return on Invested Capital | 6.37 % | 5.87 % | 18.83 % | 13.72 % | -25.14 % | 19.40 % | 31.32 % | 44.41 % |
| P/E | 83.9x | 58.4x | 66.4x | 66.1x | - | 32.1x | 22.8x | 46.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Etsy Inc's Strategic Group Map
Etsy Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Etsy Inc's trailing-12-month revenue growth of 0.7% and operating margin of 16.9% compares with an average of 14.0% growth and 41.6% margin across its 8 closest peers by combined growth, margin and ROIC -- Etsy Inc sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Etsy Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Etsy Inc falls in the Dog quadrant: relative market share of 0.01x vs its largest competitor, in an industry growing revenue 5.6% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Etsy Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,103 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.34 % vs industry average 4.35 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Etsy Inc's dedicated Suppliers and Customers pages, not here.
Etsy Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Etsy Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Etsy Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 11.2 points above the industry median.
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-3.6% annualized vs trailing 12 months).
- Low relative market share vs the industry leader (0.01x).
Opportunities
- Trades at a lower P/E than the industry average (9.3x vs 25.2x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
No rule matched.
Methodology: see Methodology: SWOT Analysis.
Etsy Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Etsy Inc | 0.95 | 1.47 | - |
| Amazon com Inc | 0.35 | 1.06 | 0.25 |
| Shopify Inc | 1.19 | 5.56 | - |
| Ebay Inc | 0.38 | 1.02 | 2.25 |
| Block Inc | 0.63 | 2.15 | 0.40 |
| Verisign Inc | 0.36 | 0.50 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Etsy Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Etsy Inc | Q3 2026 | +2.2 % | +1,030.4 % |
| Amazon com Inc | Q3 2026 | +12.1 % | -2.4 % |
| Shopify Inc | Q3 2026 | +31.6 % | -19.2 % |
| Ebay Inc | Q3 2026 | +13.7 % | -21.4 % |
| Block Inc | Q3 2026 | +9.9 % | +22.5 % |
| Verisign Inc | Q3 2026 | +5.7 % | -0.1 % |
| PEERS TOTAL | +11.7 % | +23.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Etsy Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Etsy Inc | Q3 2026 | +13.9 % | -45.0 % |
| Amazon com Inc | Q3 2026 | +6.7 % | +20.1 % |
| Shopify Inc | Q3 2026 | +39.3 % | - |
| Ebay Inc | Q3 2026 | +11.7 % | +29.9 % |
| Block Inc | Q3 2026 | +7.0 % | -12.7 % |
| Verisign Inc | Q3 2026 | +2.0 % | +61.7 % |
Etsy Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Etsy Inc | 35.53% | 74.31% | - |
| Amazon com Inc | 13.23% | 18.74% | 26.71% |
| Shopify Inc | 31.04% | 34.27% | 35.29% |
| Ebay Inc | 11.69% | 14.29% | 46.45% |
| Block Inc | 1.15% | 1.30% | 2.07% |
| Verisign Inc | 59.57% | 208.18% | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Etsy Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Etsy Inc | 10.60 | 3.67 |
| Amazon com Inc | 20.95 | 3.55 |
| Shopify Inc | 90.80 | 13.57 |
| Ebay Inc | 26.63 | 4.46 |
| Block Inc | 115.41 | 2.05 |
| Verisign Inc | 33.30 | 16.11 |
| PEERS AVERAGE | 22.27 | 3.60 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.