Birks Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Birks Group Inc (BGI) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Birks Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 149M vs 12,178M combined for its competitors (1.2% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+378.4% annualized vs trailing 12 months), vs decelerating (-9.7%) for its tracked peer group.
- Growth: Birks Group Inc generated -4.0% revenue growth year over year in Q4 2025, vs -0.9% for its competitors combined.
- Profitability: Its -7.2% net margin compares with -9.7% for the peer group.
- Peer revenue share: Birks Group Inc accounted for 6.1% of combined revenue among its tracked peer group, down from 6.3% a year earlier.
- Peer differentiation: Revenue per employee of $4.25M compares with $0.40M for the peer group (10.6x).
- Structure: Birks Group Inc operates in the following segments: Retail Segment, All Other Segments.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
BGI Sales vs. its Competitors, Q4 2025
Birks Group Inc reported revenue contraction of 4.03 % year on year in Q4 2025, below its competitors' combined revenue change of -0.90 %.
With a net margin of -7.21 %, Birks Group Inc achieved higher profitability than its competitors (-9.68 %).
Birks Group Inc generated 6.08 % of the combined sales of its peer group, down from 6.26 % a year earlier.
API endpoints for this dataset
Birks Group Inc vs. its Competitors, Q4 2025
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Birks Group Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Birks Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Birks Group Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Birks Group Inc's competitor groups requires a Commercial License.
For context: the Specialty Retail industry grew revenue 16.4% year over year, combined, vs -4.0% for Birks Group Inc. Birks Group Inc's share of combined industry revenue moved from 0.09% to 0.07%, a loss of 0.02 percentage points.
Birks Group Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Birks Group Inc | No | No | No | No |
| Competitors combined (7) | ||||
| High-Confidence Competitors (3) | ||||
| Similar Growth & Profitability (8) | 71.40 % (5 of 7) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
BGI Stock Performance relative to its Competitors
BGI Stock Performance relative to High-Confidence Competitors
BGI Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Illumina Inc | 282.9% | Outperformed |
| 2 | Pacific Biosciences Of California Inc | 282.9% | Outperformed |
| 3 | Signet Jewelers Limited | 282.9% | Outperformed |
| 4 | Virco Mfg Corporation | 282.9% | Outperformed |
| 5 | Brilliant Earth Group Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Birks Group Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Birks Group Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Birks Group Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Birks Group Inc |
5.20 | 148.67 |
 Illumina Inc |
34,000.12 | 4,538.00 |
 Signet Jewelers Limited |
4,790.63 | 6,825.30 |
 Pacific Biosciences Of California Inc |
733.15 | 159.32 |
 Brilliant Earth Group Inc |
138.29 | 449.14 |
 Virco Mfg Corporation |
100.09 | 190.43 |
| SUBTOTAL | 39,768.07 | 12,329.06 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Birks Group Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Birks Group Inc's Competitors Named by the Company
Competitive relationships identified from Birks Group Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Montrolux S.A. | Company report | 85% |
| Borgosesia Acquisitions Corporation | Company report | 85% |
| Regaluxe | Company report | 85% |
| Iniziativa S.A. | Company report | 85% |
| Regaluxe Investment S.á.r.l. | Company report | 85% |
| Burning Rock Biotech Limited | Company report | 85% |
| Natera Inc | Company report | 85% |
| Azenta Inc | Company report | 85% |
| Bijoux Birks | Company report | 85% |
| Brilliant Earth Group Inc | Company report | 85% |
| Signet Jewelers Limited | Company report | 85% |
| Bergio International Inc | Company report | 85% |
| Charles and Colvard Ltd | Company report | 85% |
Company report basis, confidence, active dates and source counts for Birks Group Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Birks Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Birks Group Inc | Retail Segment 93.68 % |
| Illumina Inc | Sequencing 90.43 % |
| Signet Jewelers Limited | North America 94.17 % |
| Pacific Biosciences Of California Inc | Reportable 100.00 % |
| Charles and Colvard Ltd | Online Channels Segment 66.89 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Birks Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Birks Group Inc | 5 | 4,247,782 | -70,202 |
| Illumina Inc | 34,000 | 3,545,313 | 699,219 |
| Signet Jewelers Limited | 4,791 | 251,884 | 10,798 |
| Pacific Biosciences Of California Inc | 733 | 328,485 | -270,901 |
| Brilliant Earth Group Inc | 138 | 572,149 | -12,269 |
| Virco Mfg Corporation | 100 | 260,505 | 22,657 |
| PEERS TOTAL | 39,763 | 398,925 | 34,319 |
Birks Group Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Illumina Inc | United States and Canada 56.42 % |
| Pacific Biosciences Of California Inc | Americas 44.94 % |
| Brilliant Earth Group Inc | United States 96.62 % |
| Charles and Colvard Ltd | US 100.00 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Birks Group Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 54 companies in Birks Group Inc's industry classification, broader than the peer set above. Market cap in millions of $.Birks Group Inc ranks #0 of 54 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,652, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Jd com Inc | 41,520 | 31.14 % |
| 2 | Ulta Beauty Inc | 29,242 | 21.93 % |
| 3 | Dick s Sporting Goods inc | 13,352 | 10.01 % |
| 4 | Firstcash Holdings Inc | 8,271 | 6.20 % |
| 5 | Signet Jewelers Limited | 1,234 | 5.2% |
| 6 | Academy Sports And Outdoors Inc | 1,234 | 5.2% |
| 7 | Bath and Body Works Inc | 1,234 | 5.2% |
| 8 | Bobs Discount Furniture Inc | 1,234 | 5.2% |
| 9 | Rh | 1,234 | 5.2% |
| 10 | Ezcorp Inc | 1,234 | 5.2% |
| 0 | Birks Group Inc | 4 | 0.00 % |
Market cap and industry share for the rest of Birks Group Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-08.
Birks Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Specialty Retail industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (102 companies). See the full Specialty Retail industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.00 % | 31.43 % (avg) | -31.4 pp |
| Operating Margin | 1.53 % | industry median | -0.6 pp |
| EBITDA Margin | -2.74 % | -2.63 % (avg) | -0.1 pp |
| Capital Intensity (Capex / Revenue) | 1.12 % | 3.07 % (avg) | -2.0 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Birks Group Inc's Strategic Group Map
Birks Group Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Birks Group Inc's trailing-12-month revenue growth of -16.4% and operating margin of 1.5% compares with an average of -15.1% growth and 5.1% margin across its 8 closest peers by combined growth, margin and ROIC -- Birks Group Inc sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Birks Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,652 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.12 % vs industry average 3.07 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Birks Group Inc's dedicated Suppliers and Customers pages, not here.
Birks Group Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Birks Group Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Birks Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+378.4% annualized vs trailing 12 months).
Weaknesses
No rule matched.
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-9.7% annualized).
Methodology: see Methodology: SWOT Analysis.
Birks Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Birks Group Inc | 0.01 | 0.88 | - |
| Illumina Inc | - | 2.02 | 0.68 |
| Signet Jewelers Limited | 0.29 | 1.57 | - |
| Pacific Biosciences Of California Inc | 0.88 | 5.47 | 243.48 |
| Brilliant Earth Group Inc | 0.93 | 1.60 | - |
| Virco Mfg Corporation | 0.38 | 2.95 | 0.04 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Birks Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Birks Group Inc | Q1 2025 | -16.4 % | - |
| Illumina Inc | Q3 2026 | +4.2 % | +46.7 % |
| Signet Jewelers Limited | Q1 2026 | +0.8 % | -5.4 % |
| Pacific Biosciences Of California Inc | Q2 2026 | -1.7 % | - |
| Brilliant Earth Group Inc | Q2 2026 | +6.1 % | - |
| Virco Mfg Corporation | Q2 2026 | -4.8 % | -15.4 % |
| PEERS TOTAL | +0.9 % | +59.9 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Birks Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Birks Group Inc | Q1 2025 | -18.0 % | -76.3 % |
| Illumina Inc | Q3 2026 | -14.8 % | +29.0 % |
| Signet Jewelers Limited | Q1 2026 | +5.8 % | -33.1 % |
| Pacific Biosciences Of California Inc | Q2 2026 | +5.5 % | +182.7 % |
| Brilliant Earth Group Inc | Q2 2026 | +7.7 % | -22.6 % |
| Virco Mfg Corporation | Q2 2026 | +2.8 % | -56.1 % |
Birks Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Birks Group Inc | - | - | - |
| Illumina Inc | 13.43% | 18.74% | 31.45% |
| Signet Jewelers Limited | 5.22% | 5.43% | 16.01% |
| Pacific Biosciences Of California Inc | - | - | - |
| Brilliant Earth Group Inc | - | - | - |
| Virco Mfg Corporation | 9.16% | 11.01% | 15.32% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Birks Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Birks Group Inc | - | 0.03 |
| Illumina Inc | 38.13 | 7.49 |
| Signet Jewelers Limited | 16.80 | 0.70 |
| Pacific Biosciences Of California Inc | - | 4.60 |
| Brilliant Earth Group Inc | - | 0.31 |
| Virco Mfg Corporation | - | 0.53 |
| PEERS AVERAGE | 38.04 | 3.23 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.