Activision Blizzard Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Activision Blizzard Inc (ATVI) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Activision Blizzard Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 8,706M vs 489,710M combined for tracked competitors (1.7% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+1.4% annualized vs trailing 12 months), vs decelerating (-28.5%) for its tracked peer group.
- Growth: Activision Blizzard Inc generated 34.3% revenue growth year over year in Q2 2023, vs 6.8% for its tracked competitors combined.
- Profitability: Its 26.6% net margin compares with 23.2% for the peer group.
- Peer revenue share: Activision Blizzard Inc accounted for 2.5% of combined revenue among its tracked peer group, up from 2.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.62M compares with $0.95M for the peer group (0.7x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
ATVI Sales vs. its Competitors, Q2 2023
Activision Blizzard Inc reported revenue growth of 34.25 % year on year in Q2 2023, above its competitors' combined revenue growth of 6.80 %.
With a net margin of 26.60 %, Activision Blizzard Inc achieved higher profitability than its competitors (23.16 %).
Activision Blizzard Inc generated 2.46 % of the combined sales of its peer group, up from 1.97 % a year earlier.
Activision Blizzard Inc vs. its Competitors, Q2 2023
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Activision Blizzard Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Activision Blizzard inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (11) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Activision Blizzard Inc's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.4% year over year, combined, vs 34.3% for Activision Blizzard Inc. Activision Blizzard Inc's share of combined industry revenue moved from 0.60% to 0.69%, a gain of 0.09 percentage points.
Activision Blizzard Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Activision Blizzard inc | Yes | Yes | Yes | No |
| Competitors combined (19) | ||||
| High-Confidence Competitors (14) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 75.00 % (6 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
ATVI Stock Performance relative to its Competitors
ATVI Stock Performance relative to High-Confidence Competitors
ATVI Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Snail Inc | 282.9% | Outperformed |
| 2 | Fox Corporation | 282.9% | Outperformed |
| 3 | Microsoft Corporation | 282.9% | Outperformed |
| 4 | Walt Disney Co | 282.9% | Outperformed |
| 5 | Gamestop Corp | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Activision Blizzard Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Activision Blizzard inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Activision Blizzard inc | 74,969.48 | 8,706.00 |
| Microsoft Corporation | 3,822,643.70 | 331,839.00 |
| Walt Disney Co | 182,910.42 | 98,861.00 |
| Netease Inc | 77,982.79 | 15,670.59 |
| Electronic Arts Inc | 53,263.80 | 7,846.00 |
| Take two Interactive Software Inc | 38,636.50 | 6,686.60 |
| SUBTOTAL | 4,325,320.05 | 498,418.59 |
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Sources: Activision Blizzard inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Activision Blizzard inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Activision Blizzard Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Playtika Holding Corp | Named by the company | 85% |
| Snail Inc | Named by the company | 85% |
| Playstudios Inc | Named by the company | 85% |
| Named by the company | 85% | |
| Doubledown Interactive Co Ltd | Named by the company | 85% |
| Brag House Holdings, Inc. | Named by the company | 85% |
| All In Futuretech Alliance Inc | Named by the company | 85% |
| Sony | Named by the company | 85% |
| Microsoft | Named by the company | 85% |
| Electronic Arts Inc | Named by the company | 85% |
| Take two Interactive Software Inc | Named by the company | 85% |
| Apple | Named by the company | 85% |
| Beasley Broadcast Group Inc | Named by the company | 85% |
| Nintendo | Named by the company | 85% |
| Webtoon Entertainment Inc | Named by the company | 85% |
| Roblox Corporation | Named by the company | 85% |
| Netease Inc | Named by the company | 85% |
| Walt Disney Co | Named by the company | 85% |
| Gamestop Corp | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Activision Blizzard Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Activision Blizzard Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Activision Blizzard inc | Activision 38.24 % |
| Microsoft Corporation | Productivity and Business Processes 42.19 % |
| Fox Corporation | Television 55.01 % |
| Gamestop Corp | United States 70.96 % |
| Playstudios Inc | Play Games 99.03 % |
| All In Futuretech Alliance Inc | Reportable Business Segments 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Activision Blizzard Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Activision Blizzard inc | 74,969 | 621,857 | 154,643 |
| Microsoft Corporation | 3,822,644 | 1,488,067 | 599,771 |
| Walt Disney Co | 182,910 | 427,970 | 39,983 |
| Netease Inc | 77,983 | 1,741,176,143 | 552,890,667 |
| Electronic Arts Inc | 53,264 | 541,103 | 74,690 |
| Take two Interactive Software Inc | 38,637 | 540,506 | -25,899 |
| PEERS TOTAL | 4,250,351 | 953,384 | 291,813 |
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Activision Blizzard Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Activision Blizzard inc | Asia Pacific 12.19 % |
| Microsoft Corporation | US 51.47 % |
| Take two Interactive Software Inc | United States 59.98 % |
| Playtika Holding Corp | United States 60.88 % |
| Playstudios Inc | United States 81.80 % |
| All In Futuretech Alliance Inc | US 68.47 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Activision Blizzard Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (347 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 93.11 % | 63.85 % (avg) | +29.3 pp |
| Operating Margin | 25.68 % | industry median | +42.2 pp |
| EBITDA Margin | 29.45 % | 2.76 % (avg) | +26.7 pp |
| Capital Intensity (Capex / Revenue) | 1.14 % | 4.77 % (avg) | -3.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Activision Blizzard Inc's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (347 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 30.3x | 39.4x | -9.1x |
| EV / EBITDA | 23.6x | 21.7x | +1.9x |
| P/B | 3.3x | 5.4x | -2.1x |
| Return on Equity | 10.97 % | industry aggregate | -6.89 % |
| Return on Invested Capital | 5.08 % | -0.30 % (avg) | 5.38 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Activision Blizzard Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 5.78 % | 41.68 % | 6.19 % | 6.88 % | -13.48 % | 24.61 % | 8.87 % | -14.48 % |
| Operating Margin | 28.28 % | 21.37 % | 18.65 % | 26.51 % | 24.76 % | 33.81 % | 37.02 % | 22.18 % |
| Return on Invested Capital | 8.40 % | 7.72 % | 5.24 % | 7.71 % | 5.68 % | 8.40 % | 8.56 % | 4.00 % |
| P/E | 30.7x | 29.9x | 174.9x | 21.4x | 29.3x | 30.0x | 19.3x | 39.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Activision Blizzard Inc's Strategic Group Map
Every company in Activision Blizzard Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Activision Blizzard Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Activision Blizzard Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.14 % vs industry average 4.77 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Activision Blizzard Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Activision Blizzard Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Activision Blizzard Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Activision Blizzard Inc falls in the Low attractiveness / High strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Activision Blizzard Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 42.2 points above the industry median.
Weaknesses
- Return on equity 6.9 points below the industry aggregate.
Opportunities
- Industry revenue growing at a healthy 11.6% median pace.
- Trades at a lower P/E than the industry average (30.3x vs 39.4x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-28.5% annualized).
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Activision Blizzard Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Activision Blizzard inc | 2.91 | 4.81 | 0.18 |
| Microsoft Corporation | 0.13 | 1.31 | 0.11 |
| Walt Disney Co | 0.16 | 0.70 | 0.38 |
| Netease Inc | 0.90 | 3.45 | 0.04 |
| Electronic Arts Inc | 0.26 | 1.00 | 0.26 |
| Take two Interactive Software Inc | 0.51 | 1.04 | 0.88 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Activision Blizzard Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Activision Blizzard inc | Q2 2023 | +34.2 % | +109.6 % |
| Microsoft Corporation | Q2 2026 | +17.7 % | +31.3 % |
| Walt Disney Co | Q2 2026 | +6.8 % | -52.1 % |
| Netease Inc | Q4 2025 | +7.1 % | +20.0 % |
| Electronic Arts Inc | Q2 2026 | +18.9 % | +97.5 % |
| Take two Interactive Software Inc | Q2 2026 | +2.1 % | - |
| PEERS TOTAL | +13.6 % | +18.8 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Activision Blizzard Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Activision Blizzard inc | Q2 2023 | +45.0 % | -37.8 % |
| Microsoft Corporation | Q2 2026 | +22.9 % | +109.6 % |
| Walt Disney Co | Q2 2026 | - | +0.8 % |
| Netease Inc | Q4 2025 | +6.3 % | +10.7 % |
| Electronic Arts Inc | Q2 2026 | -1.8 % | +5.6 % |
| Take two Interactive Software Inc | Q2 2026 | +16.7 % | -0.4 % |
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Activision Blizzard Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Activision Blizzard inc | 7.95% | 8.93% | 10.97% |
| Microsoft Corporation | 19.76% | 22.48% | 34.22% |
| Walt Disney Co | 4.59% | 5.45% | 8.01% |
| Netease Inc | 15.72% | 20.25% | 21.71% |
| Electronic Arts Inc | 8.68% | 11.03% | 16.52% |
| Take two Interactive Software Inc | - | - | - |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Activision Blizzard Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Activision Blizzard inc | 34.59 | 8.61 |
| Microsoft Corporation | 28.57 | 11.52 |
| Walt Disney Co | 21.64 | 1.85 |
| Netease Inc | 16.15 | 4.98 |
| Electronic Arts Inc | 49.11 | 6.79 |
| Take two Interactive Software Inc | - | 5.78 |
| PEERS AVERAGE | 28.45 | 8.68 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.