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Marin Software Incorporated's Business Segments
Marin Software Incorporated's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of FY
Reportable Segments
4
Largest Segment
Subscriptions
Total Revenue
$ 4
Countrys Reported
1
Revenue Share by Reportable Segment - FY
- Subscriptions69.7%
- Strategic Agreements50%
- United Kingdom14.5%
- Other9.4%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Subscriptions | $ 2 | 69.7% |
| Strategic Agreements | $ 2 | 50% |
| United Kingdom | $ 1 | 14.5% |
1 more segments available
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Revenue Share by Country - FY
- US95.8%
Revenue by Geographic Country - FY
| Country | Revenue (Millions) | % of Total |
|---|---|---|
| US | $ 3 | 95.8% |
Revenue by Product & Service Category - FY
- Subscription and Circulation69.7%
- Strategic Agreements50%
Revenue by Product & Service Category - FY
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Subscription and Circulation | $ 2 | 69.7% |
| Strategic Agreements | $ 2 | 50% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Annual Results
Revenue Share by Reportable Segment - FY
- Subscriptions69.7%
- Strategic Agreements50%
- United Kingdom14.5%
- Other9.4%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Subscriptions | $ 2 | 69.7% |
| Strategic Agreements | $ 2 | 50% |
| United Kingdom | $ 1 | 14.5% |
1 more segments available
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Description of Marin Software Incorporated
We provide a leading cross-channel, cross-device, enterprise marketing software
platform for search, social and display advertising channels, offered as a software-as-a-service,
or SaaS, solution for advertisers and agencies. Our platform is an analytics,
workflow and optimization solution for marketing professionals, allowing them
to effectively manage their digital advertising spend across search, social and
display advertising channels. Our software solution is designed to help our customers:
measure the effectiveness of their advertising campaigns through our proprietary reporting and analytics capabilities;
manage and execute campaigns through our intuitive user interface and underlying technology that streamlines and automates key functions, such as advertisement creation and bidding, across multiple publishers and channels; and
optimize campaigns across multiple publishers and channels based on market and business data to achieve desired revenue outcomes using our predictive bid management technology.
Marin Software Incorporated is a technology company focused on digital advertising and marketing solutions. As of the last update available, Marin Software provides a variety of products and services designed to help businesses optimize their online advertising campaigns across different platforms. Below is an extensive detailing of the main segments, products, and services the company offers:
1. Search Advertising Solutions
Marin Software provides comprehensive tools for managing search engine marketing (SEM) campaigns. This includes:
- Bid Management: Automated bidding tools that enable businesses to adjust their ad spend based on performance metrics in real-time. This ensures optimal cost-per-click (CPC) and return on advertising spend (ROAS).
- Campaign Optimization: Advanced algorithms assist in identifying the best-performing keywords and ads, allowing businesses to focus their resources on the most effective strategies.
- Cross-Channel Visibility: Users gain insights into how their search campaigns interact with other channels, ultimately allowing for a more integrated marketing approach.
Social Media Advertising
Marin’s platforms extend beyond search into social media advertising. Key features include:
- Ad Management: Streamlined processes to create, manage, and optimize social media ad campaigns across platforms like Facebook, Instagram, and Twitter.
- Performance Tracking: Analytics and reporting tools that help to assess the performance of social ads and adjust strategies accordingly.
- Audience Targeting: Tools that allow businesses to hone in on specific demographics, interests, and behaviors, ensuring that their ads reach the most relevant audiences.
Display Advertising
For businesses engaging in display advertising, Marin provides:
- Programmatic Buying: Access to programmatic advertising capabilities for automated buying and selling of ad space, enhancing efficiency and effectiveness.
- Creative Optimization: Tools that analyze and optimize ad creatives to improve user engagement and conversion rates.
- Retargeting Capabilities: Solutions that enable businesses to re-engage users who have previously interacted with their brand, helping to drive conversions.
Analytics and Reporting
Marin Software emphasizes data-driven decision-making through its robust analytics framework:
- Integrated Dashboard: A unified dashboard that aggregates performance metrics from various advertising channels, empowering users with a holistic view of their marketing efforts.
- Customizable Reporting: In-depth reporting capabilities that allow users to generate tailored insights based on key performance indicators (KPIs) that matter most to their business.
- Attribution Modeling: Tools that help businesses understand the full consumer journey, attributing proper credit to different touchpoints in the purchasing process.
Cross-Channel Marketing
Marin Software recognizes the importance of an integrated approach to marketing:
- Budget Management: Solutions that help businesses allocate their budget across channels effectively based on performance insights.
- Holistic Campaign Planning: Tools that assist in collaborating and planning campaigns that span across search, social, and display platforms, ensuring consistent messaging and strategy.
MarinOne Platform
MarinOne is an all-in-one advertising management platform that integrates search, social, and display advertising tools. Key features include:
- Unified Workflow: A seamless workflow that allows teams to manage multiple campaigns across different channels from one interface.
- Cross-Channel Insights: The ability to glean insights across various channels, facilitating better strategic decisions and campaign optimizations.
Professional Services
In addition to software, Marin Software offers professional services to assist clients in maximizing their advertising investments, including:
- Consultation: Expert guidance on best practices and strategies for digital advertising.
- Training and Support: Comprehensive training programs to ensure that teams are proficient in using the Marin Software tools to their full potential.
Conclusion
Marin Software Incorporated provides a robust suite of tools designed to optimize digital advertising campaigns across search, social, and display channels. By offering integrated solutions that focus on analytics, cross-channel visibility, and professional services, Marin positions itself as a valuable partner for businesses aiming to enhance their online marketing efforts and drive better results.
1. Search Advertising Solutions
Marin Software provides comprehensive tools for managing search engine marketing (SEM) campaigns. This includes:
- Bid Management: Automated bidding tools that enable businesses to adjust their ad spend based on performance metrics in real-time. This ensures optimal cost-per-click (CPC) and return on advertising spend (ROAS).
- Campaign Optimization: Advanced algorithms assist in identifying the best-performing keywords and ads, allowing businesses to focus their resources on the most effective strategies.
- Cross-Channel Visibility: Users gain insights into how their search campaigns interact with other channels, ultimately allowing for a more integrated marketing approach.
Social Media Advertising
Marin’s platforms extend beyond search into social media advertising. Key features include:
- Ad Management: Streamlined processes to create, manage, and optimize social media ad campaigns across platforms like Facebook, Instagram, and Twitter.
- Performance Tracking: Analytics and reporting tools that help to assess the performance of social ads and adjust strategies accordingly.
- Audience Targeting: Tools that allow businesses to hone in on specific demographics, interests, and behaviors, ensuring that their ads reach the most relevant audiences.
Display Advertising
For businesses engaging in display advertising, Marin provides:
- Programmatic Buying: Access to programmatic advertising capabilities for automated buying and selling of ad space, enhancing efficiency and effectiveness.
- Creative Optimization: Tools that analyze and optimize ad creatives to improve user engagement and conversion rates.
- Retargeting Capabilities: Solutions that enable businesses to re-engage users who have previously interacted with their brand, helping to drive conversions.
Analytics and Reporting
Marin Software emphasizes data-driven decision-making through its robust analytics framework:
- Integrated Dashboard: A unified dashboard that aggregates performance metrics from various advertising channels, empowering users with a holistic view of their marketing efforts.
- Customizable Reporting: In-depth reporting capabilities that allow users to generate tailored insights based on key performance indicators (KPIs) that matter most to their business.
- Attribution Modeling: Tools that help businesses understand the full consumer journey, attributing proper credit to different touchpoints in the purchasing process.
Cross-Channel Marketing
Marin Software recognizes the importance of an integrated approach to marketing:
- Budget Management: Solutions that help businesses allocate their budget across channels effectively based on performance insights.
- Holistic Campaign Planning: Tools that assist in collaborating and planning campaigns that span across search, social, and display platforms, ensuring consistent messaging and strategy.
MarinOne Platform
MarinOne is an all-in-one advertising management platform that integrates search, social, and display advertising tools. Key features include:
- Unified Workflow: A seamless workflow that allows teams to manage multiple campaigns across different channels from one interface.
- Cross-Channel Insights: The ability to glean insights across various channels, facilitating better strategic decisions and campaign optimizations.
Professional Services
In addition to software, Marin Software offers professional services to assist clients in maximizing their advertising investments, including:
- Consultation: Expert guidance on best practices and strategies for digital advertising.
- Training and Support: Comprehensive training programs to ensure that teams are proficient in using the Marin Software tools to their full potential.
Conclusion
Marin Software Incorporated provides a robust suite of tools designed to optimize digital advertising campaigns across search, social, and display channels. By offering integrated solutions that focus on analytics, cross-channel visibility, and professional services, Marin positions itself as a valuable partner for businesses aiming to enhance their online marketing efforts and drive better results.