Description of Flutter Entertainment Plc's Business Segments

Flutter Entertainment Plc is a global sports betting and gaming provider with an extensive portfolio of brands and services that cater to various segments of the gaming and wagering market. This company has established itself as a major player in multiple jurisdictions, offering a diverse range of products tailored to meet the needs of different consumer bases.

Segments

1. Online Gaming and Sports Betting:
Flutter operates a range of online platforms that cater to both casual and serious gamblers. The online segment encompasses various types of gaming, including casino games, poker, bingo, and sports betting. This is where the majority of Flutters revenues are generated, leveraging technology to provide a seamless user experience.

2. Retail Betting:
Flutter also has a significant presence in the retail betting space, operating betting shops and venues in certain markets. In these locations, customers can place bets on various sports events, play gaming machines, and engage in other betting activities.

3. International Markets:
Flutter has made substantial investments in international markets, including North America, Australia, and parts of Europe. This segment is characterized by Flutters efforts to adapt its offerings to comply with local regulations and consumer preferences.

Products

1. Sports Betting:
Flutter brands offer a wide range of sports betting options, covering major sports like soccer, basketball, American football, horse racing, and more. In-depth analytics, live betting options, and competitive odds are hallmarks of their service.

2. Casino Games:
Online casinos under Flutters umbrella provide a large selection of games, from traditional table games like blackjack and roulette to an extensive array of slot games. These games often feature high-quality graphics, engaging storylines, and various themes to attract diverse players.

3. Poker:
Flutter’s poker offerings include online platforms where players can compete against one another in various formats, from tournaments to cash games. These platforms often include innovative features like live dealer options and mobile accessibility.

4. Bingo:
Online bingo games are also part of Flutters offerings, featuring different variations of the classic game. The platforms typically create a community atmosphere through chat features and interactive elements.

5. Daily Fantasy Sports (DFS):
In some markets, Flutter engages in daily fantasy sports, allowing users to create fantasy teams based on real-world games and compete for prizes. This product has gained significant popularity in markets such as North America.

Services

1. Customer Support:
Flutter provides robust customer support through various channels, including live chat, email, and phone support. The objective is to ensure a smooth user experience and address any issues that players may encounter.

2. Responsible Gaming Initiatives:
Flutter promotes responsible gaming through various programs and tools to help players manage their gambling activities. This includes setting deposit limits, self-exclusion options, and providing educational resources about gambling responsibly.

3. Payment Solutions:
The company offers multiple payment methods to ensure convenient and secure transactions for users. This includes credit and debit cards, e-wallets, and various local payment methods depending on the market.

4. Data Analytics and Insights:
Leveraging technology, Flutter employs data analytics to enhance customer experiences and refine its offerings. Understanding user behavior allows for tailored marketing and personalized gaming experiences.

5. Affiliate Marketing Programs:
Flutter collaborates with various affiliates and partners to drive customer acquisition. These partnerships can take various forms, from traditional advertising to influencer marketing.

6. Mobile Gaming:
Recognizing the growing trend of mobile device usage, Flutter has invested heavily in mobile gaming platforms. This includes mobile-optimized sites and apps that provide users access to their favorite games and betting options on the go.

In summary, Flutter Entertainment Plc is a multifaceted entity in the gaming and sports betting industry, with extensive offerings across different segments, products, and services. Its aim is to provide an engaging, secure, and responsible gaming experience to a diverse customer base across the globe.

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Composition of Flutter Entertainment Plc Revenues by Segments


U S	40.96 %	of total Revenue
International	59.04 %	of total Revenue
Sportsbook U S	26.58 %	of total Revenue
Sportsbook International	25.02 %	of total Revenue
iGaming U S	13.1 %	of total Revenue
iGaming International	32.2 %	of total Revenue
Other U S	1.28 %	of total Revenue
Other International	1.81 %	of total Revenue
UKI International	20.91 %	of total Revenue
Southern Europe and Africa International	21.84 %	of total Revenue
Asia Pacific International	7.09 %	of total Revenue
Central and Eastern Europe International	3.72 %	of total Revenue
Brazil International	1.72 %	of total Revenue
Other regions International	3.76 %	of total Revenue
UK	18.68 %	of total Revenue
Italy	19.54 %	of total Revenue
Australia	7.06 %	of total Revenue
Ireland	1.81 %	of total Revenue
Rest of the world	13.64 %	of total Revenue

Q1 three months ended (Mar 31 2026)
Revenues by Business Segments	Revenues (in millions $)	% (of total Revenues)
U S	1,763.00	40.96 %
International	2,541.00	59.04 %
Sportsbook U S	1,144.00	26.58 %
Sportsbook International	1,077.00	25.02 %
iGaming U S	564.00	13.1 %
iGaming International	1,386.00	32.2 %
Other U S	55.00	1.28 %
Other International	78.00	1.81 %
UKI International	900.00	20.91 %
Southern Europe and Africa International	940.00	21.84 %
Asia Pacific International	305.00	7.09 %
Central and Eastern Europe International	160.00	3.72 %
Brazil International	74.00	1.72 %
Other regions International	162.00	3.76 %
UK	804.00	18.68 %
Italy	841.00	19.54 %
Australia	304.00	7.06 %
Ireland	78.00	1.81 %
Rest of the world	587.00	13.64 %
Total	4,304.00	100 %

Q1 three months ended (Mar 31 2026)
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
U S	5.82 %	-
International	27.11 %	-
Sportsbook U S	0.88 %	-
Sportsbook International	22.39 %	-
iGaming U S	19.49 %	-
iGaming International	32 %	-
Other U S	-8.33 %	-
Other International	13.04 %	-
UKI International	2.04 %	-
Southern Europe and Africa International	109.82 %	-
Asia Pacific International	-2.56 %	-
Central and Eastern Europe International	14.29 %	-
Brazil International	722.22 %	-
Other regions International	-21.74 %	-
UK	0.63 %	-
Italy	107.65 %	-
Australia	12.18 %	-
Ireland	4 %	-
Rest of the world	20.78 %	-
Total	17.44 %	-73.73 %

Q1 three months ended (Mar 31 2026)
Income by Business Segments	Income (in millions $)	% (Profit Margin)
Total	209.00	4.86 %

Q1 three months ended (Mar 31 2026)
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Total	-37.61 %	-

Annual Report on Flutter Entertainment Plc Divisions, Sales by Country


U S	42.53 %	of total Revenue
International	57.47 %	of total Revenue
Sportsbook U S	28.28 %	of total Revenue
Sportsbook International	24.41 %	of total Revenue
iGaming U S	12.79 %	of total Revenue
iGaming International	31.2 %	of total Revenue
Other U S	1.46 %	of total Revenue
Other International	1.86 %	of total Revenue
UKI International	21.65 %	of total Revenue
Southern Europe and Africa International	16.76 %	of total Revenue
Asia Pacific International	8.72 %	of total Revenue
Central and Eastern Europe International	3.69 %	of total Revenue
Brazil International	1.39 %	of total Revenue
Other regions International	5.27 %	of total Revenue
UK	19.52 %	of total Revenue
Italy	15.46 %	of total Revenue
Australia	8.03 %	of total Revenue
Ireland	1.85 %	of total Revenue
Rest of the world	13.84 %	of total Revenue

Twelve months ended 2025
FLUT s Annual Revenue by Geography and Business Segments	Sales (in millions $)	% (of total Sales)
U S	6,967.00	42.53 %
International	9,416.00	57.47 %
Sportsbook U S	4,633.00	28.28 %
Sportsbook International	3,999.00	24.41 %
iGaming U S	2,095.00	12.79 %
iGaming International	5,112.00	31.2 %
Other U S	239.00	1.46 %
Other International	305.00	1.86 %
UKI International	3,547.00	21.65 %
Southern Europe and Africa International	2,746.00	16.76 %
Asia Pacific International	1,428.00	8.72 %
Central and Eastern Europe International	604.00	3.69 %
Brazil International	227.00	1.39 %
Other regions International	864.00	5.27 %
UK	3,198.00	19.52 %
Italy	2,532.00	15.46 %
Australia	1,315.00	8.03 %
Ireland	303.00	1.85 %
Rest of the world	2,268.00	13.84 %
Total	16,383.00	100 %

Twelve months ended 2025
FLUT s Annual Income by Country and Business Segments	Income (in millions $)	% (Profit Margin)
Total	-407.00	-

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments	% Y/Y Sales Growth	% Y/Y Income Growth
U S	20.16 %	-
International	14.13 %	-
Sportsbook U S	15.45 %	-
Sportsbook International	4.8 %	-
iGaming U S	37.47 %	-
iGaming International	23.78 %	-
Other U S	-8.43 %	-
Other International	0.33 %	-
UKI International	-1.44 %	-
Southern Europe and Africa International	72.38 %	-
Asia Pacific International	-7.69 %	-
Central and Eastern Europe International	13.75 %	-
Brazil International	228.99 %	-
Other regions International	-5.16 %	-
UK	-2.47 %	-
Italy	70.62 %	-
Australia	-5.87 %	-
Ireland	-0.33 %	-
Rest of the world	22.26 %	-
Total	16.62 %	-
U S Sportsbook	-	-
U S iGaming	-	-
U S Other	-	-
UKI	-	-
UKI Sportsbook	-	-
UKI iGaming	-	-
UKI Other	-	-
International Sportsbook	-	-
International iGaming	-	-
International Other	-	-
Australia Sportsbook	-	-

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