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Flutter Entertainment Plc's Business Segments
Flutter Entertainment Plc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
2
Largest Segment
International
Total Revenue
$ 4,304
Regions Reported
1
Revenue Share by Reportable Segment - Q1 FY2026
- International59%
- United States41%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| International | $ 2,541 | 59% |
| United States | $ 1,763 | 41% |
Revenue Share by Region - Q1 FY2026
- Rest of the World13.6%
Revenue by Geographic Region - Q1 FY2026
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Rest of the World | $ 587 | 13.6% |
Revenue by Product & Service Category - Q1 FY2026
- Sports Book26.6%
- iGaming13.1%
- Service, Other1.3%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Sports Book | $ 1,144 | 26.6% |
| iGaming | $ 564 | 13.1% |
| Service, Other | $ 55 | 1.3% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Flutter Entertainment Plc
Flutter Entertainment plc is a global online sports betting and iGaming operator headquartered in New York, with a registered office in Dublin, Ireland. The company was originally incorporated in 1958 as Corcoran’s Management Limited and has undergone several mergers and name changes, including Paddy Power plc and Paddy Power Betfair plc, before adopting the name Flutter Entertainment plc in 2019.
Flutter operates a portfolio of brands offering sportsbook, iGaming, exchange betting, pari-mutuel wagering, daily fantasy sports, and prediction markets, primarily in the United States. Its key brands include FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, Snai, tombola, Betfair, TVG, Adjarabet, MaxBet, and Betnacional.
In fiscal year 2025, Flutter completed acquisitions including full ownership of FanDuel, a majority stake in NSX Group (operator of Betnacional), and Snai, an Italian omni-channel operator. The company reported 15.9 million average monthly online players and $16.383 billion in revenue for fiscal 2025, with 53% derived from sportsbook, 44% from iGaming, and 3% from other products.
Flutter operates 1,127 retail shops primarily in the United Kingdom, Ireland, Italy, and Serbia. The company manages its operations through U.S. and International segments, tailoring its offerings to comply with local regulatory environments. Flutter also focuses on sustainable growth and innovation through initiatives such as Flutter Edge and the Positive Impact Plan.
Flutter Entertainment Plc is a global sports betting and gaming provider with an extensive portfolio of brands and services that cater to various segments of the gaming and wagering market. This company has established itself as a major player in multiple jurisdictions, offering a diverse range of products tailored to meet the needs of different consumer bases.
Segments
1. Online Gaming and Sports Betting:
Flutter operates a range of online platforms that cater to both casual and serious gamblers. The online segment encompasses various types of gaming, including casino games, poker, bingo, and sports betting. This is where the majority of Flutters revenues are generated, leveraging technology to provide a seamless user experience.
2. Retail Betting:
Flutter also has a significant presence in the retail betting space, operating betting shops and venues in certain markets. In these locations, customers can place bets on various sports events, play gaming machines, and engage in other betting activities.
3. International Markets:
Flutter has made substantial investments in international markets, including North America, Australia, and parts of Europe. This segment is characterized by Flutters efforts to adapt its offerings to comply with local regulations and consumer preferences.
Products
1. Sports Betting:
Flutter brands offer a wide range of sports betting options, covering major sports like soccer, basketball, American football, horse racing, and more. In-depth analytics, live betting options, and competitive odds are hallmarks of their service.
2. Casino Games:
Online casinos under Flutters umbrella provide a large selection of games, from traditional table games like blackjack and roulette to an extensive array of slot games. These games often feature high-quality graphics, engaging storylines, and various themes to attract diverse players.
3. Poker:
Flutter’s poker offerings include online platforms where players can compete against one another in various formats, from tournaments to cash games. These platforms often include innovative features like live dealer options and mobile accessibility.
4. Bingo:
Online bingo games are also part of Flutters offerings, featuring different variations of the classic game. The platforms typically create a community atmosphere through chat features and interactive elements.
5. Daily Fantasy Sports (DFS):
In some markets, Flutter engages in daily fantasy sports, allowing users to create fantasy teams based on real-world games and compete for prizes. This product has gained significant popularity in markets such as North America.
Services
1. Customer Support:
Flutter provides robust customer support through various channels, including live chat, email, and phone support. The objective is to ensure a smooth user experience and address any issues that players may encounter.
2. Responsible Gaming Initiatives:
Flutter promotes responsible gaming through various programs and tools to help players manage their gambling activities. This includes setting deposit limits, self-exclusion options, and providing educational resources about gambling responsibly.
3. Payment Solutions:
The company offers multiple payment methods to ensure convenient and secure transactions for users. This includes credit and debit cards, e-wallets, and various local payment methods depending on the market.
4. Data Analytics and Insights:
Leveraging technology, Flutter employs data analytics to enhance customer experiences and refine its offerings. Understanding user behavior allows for tailored marketing and personalized gaming experiences.
5. Affiliate Marketing Programs:
Flutter collaborates with various affiliates and partners to drive customer acquisition. These partnerships can take various forms, from traditional advertising to influencer marketing.
6. Mobile Gaming:
Recognizing the growing trend of mobile device usage, Flutter has invested heavily in mobile gaming platforms. This includes mobile-optimized sites and apps that provide users access to their favorite games and betting options on the go.
In summary, Flutter Entertainment Plc is a multifaceted entity in the gaming and sports betting industry, with extensive offerings across different segments, products, and services. Its aim is to provide an engaging, secure, and responsible gaming experience to a diverse customer base across the globe.
Segments
1. Online Gaming and Sports Betting:
Flutter operates a range of online platforms that cater to both casual and serious gamblers. The online segment encompasses various types of gaming, including casino games, poker, bingo, and sports betting. This is where the majority of Flutters revenues are generated, leveraging technology to provide a seamless user experience.
2. Retail Betting:
Flutter also has a significant presence in the retail betting space, operating betting shops and venues in certain markets. In these locations, customers can place bets on various sports events, play gaming machines, and engage in other betting activities.
3. International Markets:
Flutter has made substantial investments in international markets, including North America, Australia, and parts of Europe. This segment is characterized by Flutters efforts to adapt its offerings to comply with local regulations and consumer preferences.
Products
1. Sports Betting:
Flutter brands offer a wide range of sports betting options, covering major sports like soccer, basketball, American football, horse racing, and more. In-depth analytics, live betting options, and competitive odds are hallmarks of their service.
2. Casino Games:
Online casinos under Flutters umbrella provide a large selection of games, from traditional table games like blackjack and roulette to an extensive array of slot games. These games often feature high-quality graphics, engaging storylines, and various themes to attract diverse players.
3. Poker:
Flutter’s poker offerings include online platforms where players can compete against one another in various formats, from tournaments to cash games. These platforms often include innovative features like live dealer options and mobile accessibility.
4. Bingo:
Online bingo games are also part of Flutters offerings, featuring different variations of the classic game. The platforms typically create a community atmosphere through chat features and interactive elements.
5. Daily Fantasy Sports (DFS):
In some markets, Flutter engages in daily fantasy sports, allowing users to create fantasy teams based on real-world games and compete for prizes. This product has gained significant popularity in markets such as North America.
Services
1. Customer Support:
Flutter provides robust customer support through various channels, including live chat, email, and phone support. The objective is to ensure a smooth user experience and address any issues that players may encounter.
2. Responsible Gaming Initiatives:
Flutter promotes responsible gaming through various programs and tools to help players manage their gambling activities. This includes setting deposit limits, self-exclusion options, and providing educational resources about gambling responsibly.
3. Payment Solutions:
The company offers multiple payment methods to ensure convenient and secure transactions for users. This includes credit and debit cards, e-wallets, and various local payment methods depending on the market.
4. Data Analytics and Insights:
Leveraging technology, Flutter employs data analytics to enhance customer experiences and refine its offerings. Understanding user behavior allows for tailored marketing and personalized gaming experiences.
5. Affiliate Marketing Programs:
Flutter collaborates with various affiliates and partners to drive customer acquisition. These partnerships can take various forms, from traditional advertising to influencer marketing.
6. Mobile Gaming:
Recognizing the growing trend of mobile device usage, Flutter has invested heavily in mobile gaming platforms. This includes mobile-optimized sites and apps that provide users access to their favorite games and betting options on the go.
In summary, Flutter Entertainment Plc is a multifaceted entity in the gaming and sports betting industry, with extensive offerings across different segments, products, and services. Its aim is to provide an engaging, secure, and responsible gaming experience to a diverse customer base across the globe.