CSIMarket
 
Apple Inc   (NASDAQ: AAPL)
Other Ticker:  
 
    Sector  Technology    Industry Computer Hardware
   Industry Computer Hardware
   Sector  Technology

Select the Financial Report: Select the Period:


Description of Apple Inc's Business Segments


Apple Inc. is a multinational technology company renowned for its innovative products, services, and a cohesive ecosystem that enhances user experience. The company operates primarily in several segments: iPhone, Mac, iPad, Wearables, Home and Accessories, and Services.

iPhone
The iPhone is Apples flagship product and line of smartphones built on its proprietary iOS operating system. The iPhone has undergone significant developments over the years, consistently incorporating cutting-edge technology and features:

- iPhone 12 Series: Released in October and November 2020, this series included four models: iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. These models marked the introduction of 5G technology, enhanced processing power with the A14 Bionic chip, improved camera systems, and a new flat-edge design reminiscent of the iPhone 4 and

- iPhone 13 Series: Launched in September 2021, this series included the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. Improvements included a more powerful A15 Bionic chip, enhanced battery life, camera upgrades such as Cinematic mode for video recording, and a smaller notch for an improved display area. The Pro models featured a ProMotion display with a refresh rate of up to 120Hz.

- iPhone 14 Series: In September 2022, Apple unveiled the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. These models featured enhanced camera capabilities, the introduction of the Dynamic Island on Pro models, and improved battery life, along with options for satellite connectivity for emergency situations.

Mac
The Mac line consists of personal computers operating on the macOS platform, delivering high performance and usability tailored for creative professionals, students, and everyday users.

- MacBook Air and MacBook Pro: In November 2020, Apple launched updates for the MacBook Air, 13-inch MacBook Pro, and Mac mini, all powered by the Apple M1 chip, which provided significant performance and battery efficiency improvements.

- iMac: The redesigned iMac with M1 chip launched in May 2021 offered a colorful aesthetic, a 24-inch Retina display, and increased performance in a slim profile ideal for home and office use.

- MacBook Pro 2021: In October 2021, Apple introduced a revamped MacBook Pro in both 14-inch and 16-inch models equipped with the more powerful M1 Pro and M1 Max chips, appealing particularly to professional users requiring high-output processing capabilities.

iPad
The iPad line includes versatile tablets powered by the iPadOS operating system, catering to a wide range of consumer needs from entertainment to productivity.

- iPad Air (4th Generation): Released in October 2020, it came equipped with the A14 Bionic chip and a larger display suitable for multitasking.

- iPad Pro (M1): Launched in April 2021, it features the powerful M1 chip and advanced Liquid Retina XDR display, suitable for high-end creative work.

- iPad Mini (6th Generation): Released in September 2021, it offered a compact design with powerful specifications, including the A15 Bionic chip.

Wearables, Home, and Accessories
This segment encompasses various innovative devices aimed at enhancing lifestyle and integrating seamlessly with Apple's ecosystem.

- Apple Watch: The series of smartwatches based on watchOS helps users monitor health and fitness. The Apple Watch Series 7 was announced in September 2021 with a larger and more durable display.

- AirPods and Beats: Wireless audio products designed for effortless connectivity, with the introduction of AirPods Max in December 2020 for a high-fidelity sound experience, and the third-generation AirPods released in October 2021.

- HomePod and HomePod Mini: These smart speakers integrate with Siri and support smart home functionalities.

Services
Apple offers a robust portfolio of services designed to enhance customer engagement and provide value across its product ecosystem.

- AppleCare: A suite of support and warranty options providing assistance with hardware repairs, software troubleshooting, and protection against accidental damage.

- Cloud Services: iCloud provides users with cloud storage solutions, synchronizing photos, documents, and other files across Apple devices and facilitating easy access.

- Digital Content and Subscriptions: Platforms like the App Store, Apple Music, Apple TV+, and Apple Arcade deliver a variety of digital content, from apps to games and streaming services.

- Payment Services: Apple Pay allows users to make easy and secure purchases through their devices, while the Apple Card offers a digitally integrated payment solution with a focus on rewards and privacy.

Through its continuous innovation across diverse segments, Apple remains a pivotal player in the technology industry, captivating consumers with its seamless ecosystem that combines hardware, software, and services.


Composition of Apple Inc Revenues by Segments

 
iPhone    55.62 % of total Revenue
Mac    7.23 % of total Revenue
iPad    6.51 % of total Revenue
Wearables Home and Accessories    9.45 % of total Revenue
Services    21.19 % of total Revenue
Americas    42.36 % of total Revenue
Europe    27.24 % of total Revenue
Greater China    14.89 % of total Revenue
Japan    7.23 % of total Revenue
Rest of Asia Pacific    8.28 % of total Revenue

Q1 three months ended (Dec 28 2024)
Revenues by Business Segments Revenues
(in millions $)
%
(of total Revenues)
iPhone 69,138.00 55.62 %
Mac 8,987.00 7.23 %
iPad 8,088.00 6.51 %
Wearables Home and Accessories 11,747.00 9.45 %
Services 26,340.00 21.19 %
Americas 52,648.00 42.36 %
Europe 33,861.00 27.24 %
Greater China 18,513.00 14.89 %
Japan 8,987.00 7.23 %
Rest of Asia Pacific 10,291.00 8.28 %
Total 124,300.00 100 %




Q1 three months ended (Dec 28 2024)
Revenue Growth rates by Segment Y/Y Revenue
%
Q/Q Revenue
%
iPhone -0.81 % -
Mac 15.51 % -
iPad 15.16 % -
Wearables Home and Accessories -1.72 % -
Services 13.94 % -
Americas 4.4 % -
Europe 11.4 % -
Greater China -11.08 % -
Japan 15.71 % -
Rest of Asia Pacific 1.27 % -
Total 3.95 % -




Q1 three months ended (Dec 28 2024)
Income by Business Segments Income
(in millions $)
%
(Profit Margin)
Americas 21,509.00 40.85 %
Europe 14,607.00 43.14 %
Greater China 8,160.00 44.08 %
Japan 4,314.00 48 %
Rest of Asia Pacific 4,584.00 44.54 %
Total 36,330.00 29.23 %




Q1 three months ended (Dec 28 2024)
Income Growth rates by Segment Y/Y Income
%
Q/Q Income
%
Americas 5.66 % -
Europe 14.92 % -
Greater China -5.36 % -
Japan 12.96 % -
Rest of Asia Pacific 0.11 % -
Total - -




Annual Report on Apple Inc Divisions, Sales by Country

 
iPhone   iPhone Segment contribution to total sales 51.45 % of total Revenue
Mac   Mac Segment contribution to total sales 7.67 % of total Revenue
iPad   iPad Segment contribution to total sales 6.83 % of total Revenue
Wearables Home and Accessories   Wearables Home and Accessories Segment contribution to total sales 9.46 % of total Revenue
Services   Services Segment contribution to total sales 24.59 % of total Revenue
Americas   Americas Segment contribution to total sales 42.72 % of total Revenue
Europe   Europe Segment contribution to total sales 25.91 % of total Revenue
Greater China   Greater China Segment contribution to total sales 17.12 % of total Revenue
Japan   Japan Segment contribution to total sales 6.41 % of total Revenue
Rest of Asia Pacific   Rest of Asia Pacific Segment contribution to total sales 7.84 % of total Revenue
U S   U S Segment contribution to total sales 36.36 % of total Revenue
China   China Segment contribution to total sales 17.12 % of total Revenue
Other countries   Other countries Segment contribution to total sales 46.51 % of total Revenue


Twelve months ended 2024
AAPL s Annual Revenue by Geography and Business Segments Sales
(in millions $)
%
(of total Sales)
iPhone 201,183.00 51.45 %
Mac 29,984.00 7.67 %
iPad 26,694.00 6.83 %
Wearables Home and Accessories 37,005.00 9.46 %
Services 96,169.00 24.59 %
Americas 167,045.00 42.72 %
Europe 101,328.00 25.91 %
Greater China 66,952.00 17.12 %
Japan 25,052.00 6.41 %
Rest of Asia Pacific 30,658.00 7.84 %
Total 391,035.00 100 %
U S 142,196.00 36.36 %
China 66,952.00 17.12 %
Other countries 181,887.00 46.51 %


Twelve months ended 2024
AAPL s Annual Income by Country and Business Segments Income
(in millions $)
%
(Profit Margin)
Americas 67,656.00 40.5 %
Europe 41,790.00 41.24 %
Greater China 27,082.00 40.45 %
Japan 12,454.00 49.71 %
Rest of Asia Pacific 13,062.00 42.61 %
Total 93,736.00 23.97 %

Twelve months ended 2024
Annual Revenue and Income Growth by Country and Business Segments % Y/Y Sales Growth % Y/Y Income Growth
iPhone 0.3 % -
Mac 2.14 % -
iPad -5.67 % -
Wearables Home and Accessories -7.13 % -
Services 12.87 % -
Americas 2.76 % 11.81 %
Europe 7.46 % 15.77 %
Greater China -7.73 % -10.7 %
Japan 3.28 % 4.76 %
Rest of Asia Pacific 3.52 % 8.25 %
Total 2.02 % -
Wearables, Home and Accessories - -
U S 2.61 % -
China -7.73 % -
Other countries 5.65 % -



Help

About us

Advertise

CSIMarket Company, Sector, Industry, Market Analysis, Stock Quotes, Earnings, Economy, News and Research. 
   Copyright © 2025 CSIMarket, Inc. All rights reserved.

Intraday data delayed per exchange requirements. All quotes are in local exchange time. Intraday data delayed 15 minutes for Nasdaq, and other exchanges. Fundamental and financial data for Stocks, Sector, Industry, and Economic Indicators provided by CSIMarket.com