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Philip Morris International Inc   (PM)
Other Ticker:  
 
    Sector  Consumer Non Cyclical    Industry Tobacco
   Industry Tobacco
   Sector  Consumer Non Cyclical
 

Philip Morris International Inc 's Customers Performance

PM

 
PM's Source of Revenues for the same period Philip Morris International Inc recorded revenue increase by 6.04 % year on year, sequentially revnue fell by -0.9 %.

List of PM Customers




for the same period Philip Morris International Inc recorded revenue increase by 6.04 % year on year, sequentially revnue fell by -0.9 %.

List of PM Customers




Philip Morris International Inc 's Comment on Sales, Marketing and Customers



Consumer Focused Marketing & Sales

In 2012, we launched a new strategic framework that combines our marketing and sales expertise with our in-depth knowledge of various sales territories. This framework allows us not only to engage more effectively with our adult consumers but also to enhance the success of our direct and indirect trade partners. The main benefits are:

improved effectiveness of direct adult consumer engagement activities;
more effective communication with our retailers about our brands;
increased speed, efficiency and widespread availability of our products; and
distribution and sales strategies tailored to the individual characteristics of each market (namely, the needs and capabilities of retailers, the wholesale infrastructure, our competitive position, operating costs and the regulatory framework).

The four main types of distribution that we use globally, often simultaneously in a given market, are:

Direct Sales and Distribution, where we have set up our own distribution directly to retailers;
Distribution through single independent distributors who are responsible for distribution in a single market;
Exclusive Zonified Distribution, where distributors are assigned an exclusive territory within a market to enable them to obtain a suitable return on their investment; and
Distribution through national or regional wholesalers that then supply the retail trade.

In many markets we also directly supply key accounts, including gas stations, retail chains and supermarkets.

 


Philip Morris International Inc 's Comment on Sales, Marketing and Customers


Consumer Focused Marketing & Sales

In 2012, we launched a new strategic framework that combines our marketing and sales expertise with our in-depth knowledge of various sales territories. This framework allows us not only to engage more effectively with our adult consumers but also to enhance the success of our direct and indirect trade partners. The main benefits are:

improved effectiveness of direct adult consumer engagement activities;
more effective communication with our retailers about our brands;
increased speed, efficiency and widespread availability of our products; and
distribution and sales strategies tailored to the individual characteristics of each market (namely, the needs and capabilities of retailers, the wholesale infrastructure, our competitive position, operating costs and the regulatory framework).

The four main types of distribution that we use globally, often simultaneously in a given market, are:

Direct Sales and Distribution, where we have set up our own distribution directly to retailers;
Distribution through single independent distributors who are responsible for distribution in a single market;
Exclusive Zonified Distribution, where distributors are assigned an exclusive territory within a market to enable them to obtain a suitable return on their investment; and
Distribution through national or regional wholesalers that then supply the retail trade.

In many markets we also directly supply key accounts, including gas stations, retail chains and supermarkets.

 








PM's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Philip Morris International Inc 151,960 77,149 9,200 82,500
Target Corp 108,643 93,561 4,368 347,000
Vapor Corp. 0 0 0 122
Walmart Inc 410,225 523,964 15,201 0
SUBTOTAL 518,868 617,525 19,569 347,122


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