In an era increasingly characterized by a heightened awareness of sustainability and corporate responsibility, Philip Morris International Inc. (PMI) stands at the forefront of an industry transformation. The company recently unveiled its 2025 Sustainability Materiality Report, a comprehensive document that underscores its ongoing commitment to environmental and social governance (ESG). Documenting the outcomes of its latest global sustainability materiality assessment (SMA), this report adopts a double materiality perspective assessing not only the financial implications of sustainability but also the associated impacts, risks, and opportunities (IROs) for the communities it touches. This approach aligns with the evolving framework set forth by the EU Corporate Sustainability Reporting Directive (CSRD), demonstrating PMI’s dedication to transparency and accountability in its operations.
Central to PMI’s mission is the ambition to make conventional cigarettes obsolete. The company reports over 32 million users worldwide of its smoke-free alternatives a number that reflects the growing global shift towards a healthier choice in tobacco consumption. These alternatives, particularly the IQOS device, are emblematic of PMI’s strategic pivot and a crucial part of their integrated approach to business transformation.
In a bold move to merge innovation with culture, PMI recently announced a collaboration between IQOS and the renowned Italian design brand SELETTI during Milan Design Week. The installation, aptly
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