Nu Holdings Ltd's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Nu Holdings Ltd (NU) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Nu Holdings Ltd vs Its Competitors
- TTM: Trailing 12-month revenue of 15,775M vs 948,610M combined for its competitors (1.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+18.8% annualized vs trailing 12 months), vs accelerating (+3.9%) for its tracked peer group.
- Growth: Nu Holdings Ltd generated 56.8% revenue growth year over year in Q4 2025, vs 10.1% for its competitors combined.
- Profitability: Its 19.1% net margin compares with 14.3% for the peer group.
- Scale: Nu Holdings Ltd ranks #2 of 119 companies by market capitalization in the Miscellaneous Financial Services industry, holding 9.5% of industry market cap.
- Peer revenue share: Nu Holdings Ltd accounted for 1.9% of combined revenue among its tracked peer group, up from 1.3% a year earlier.
- Peer differentiation: Revenue per employee of $1.57M compares with $1.02M for the peer group (1.5x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
NU Sales vs. its Competitors, Q4 2025
Nu Holdings Ltd reported revenue growth of 56.75 % year on year in Q4 2025, above its competitors' combined revenue growth of 10.09 %.
With a net margin of 19.10 %, Nu Holdings Ltd achieved higher profitability than its competitors (14.26 %).
Nu Holdings Ltd generated 1.87 % of the combined sales of its peer group, up from 1.32 % a year earlier.
Nu Holdings Ltd vs. its Competitors, Q4 2025
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Nu Holdings Ltd reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Nu Holdings Ltd and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Nu Holdings Ltd | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (8) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Nu Holdings Ltd's competitor groups requires a Commercial License.
For context: the Miscellaneous Financial Services industry grew revenue 355.0% year over year, combined, vs 56.8% for Nu Holdings Ltd. Nu Holdings Ltd's share of combined industry revenue moved from 3.64% to 1.26%, a loss of 2.39 percentage points.
Nu Holdings Ltd's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Nu Holdings Ltd | Yes | Yes | Yes | Yes |
| Competitors combined (36) | ||||
| High-Confidence Competitors (5) | ||||
| Similar-Size Competitors (6) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 62.50 % (5 of 8) | 62.50 % (5 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
NU Stock Performance relative to its Competitors
NU Stock Performance relative to High-Confidence Competitors
NU Stock Performance relative to Similar-Size Competitors
NU Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Devon Energy Corp | 282.9% | Outperformed |
| 2 | Oneok Inc | 282.9% | Outperformed |
| 3 | Consolidated Edison Inc | 282.9% | Outperformed |
| 4 | Williams companies inc | 282.9% | Outperformed |
| 5 | Dominion Energy Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Nu Holdings Ltd's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Nu Holdings Ltd's Comment on Competition and Industry Peers
Publicly Traded Peers of Nu Holdings Ltd
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Nu Holdings Ltd |
58,839.15 | 15,774.74 |
 The Southern Company |
105,039.36 | 30,174.00 |
 Duke Energy Corporation |
100,950.61 | 33,166.00 |
 Constellation Energy Corporation |
86,984.88 | 29,867.00 |
 Williams companies inc |
83,128.50 | 12,204.00 |
 American Electric Power Co Inc |
70,701.27 | 22,432.60 |
| SUBTOTAL | 1,414,448.04 | 970,633.58 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Nu Holdings Ltd versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Nu Holdings Ltd's Competitors Named by the Company
Competitive relationships identified from Nu Holdings Ltd reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Ita Unibanco Holding S a | Company report | 85% |
| Chime Financial Inc | Company report | 85% |
| Klarna Group Plc | Company report | 85% |
| Inter and Co Inc | Company report | 85% |
| Tim S a | Company report | 85% |
| Pagseguro Digital Ltd | Company report | 85% |
| Sea Limited | Company report | 85% |
Company report basis, confidence, active dates and source counts for Nu Holdings Ltd's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Nu Holdings Ltd's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Williams companies inc | Transmission, Power & Gulf 47.62 % |
| American Electric Power Co Inc | Vertically Integrated Utilities 57.14 % |
| Oneok Inc | Refined Products and Crude Oil 53.35 % |
| Entergy Corporation | Utility 99.46 % |
| Sea Limited | E Commerce Shopee 72.21 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Nu Holdings Ltd's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Nu Holdings Ltd | 58,839 | 1,573,226 | 286,394 |
| The Southern Company | 105,039 | 1,012,550 | 142,248 |
| Duke Energy Corporation | 100,951 | 1,254,340 | 198,328 |
| Constellation Energy Corporation | 86,985 | 1,947,128 | 247,539 |
| Williams companies inc | 83,129 | 2,038,417 | 541,841 |
| American Electric Power Co Inc | 70,701 | 1,275,957 | 215,960 |
| PEERS TOTAL | 1,355,609 | 1,019,795 | 168,327 |
Nu Holdings Ltd's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Sea Limited | Southeast Asia excluding Singapore 62.69 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Nu Holdings Ltd's Position in Industry Market Structure
Market-capitalization share and concentration across all 102 companies in Nu Holdings Ltd's industry classification, broader than the peer set above. Market cap in millions of $.Nu Holdings Ltd ranks #2 of 102 companies by market capitalization in its industry, holding 9.54 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,633, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | American Express Company | 225,829 | 36.62 % |
| 2 | Nu Holdings Ltd | 58,839 | 9.54 % |
| 3 | Strategy Inc | 50,250 | 8.15 % |
| 4 | Coinbase Global Inc | 39,907 | 6.47 % |
| 5 | Federal National Mortgage Association Fannie Mae | 1,234 | 5.2% |
| 6 | Synchrony Financial | 1,234 | 5.2% |
| 7 | Sofi Technologies Inc | 1,234 | 5.2% |
| 8 | Circle Internet Group Inc | 1,234 | 5.2% |
| 9 | Eason Technology Limited | 1,234 | 5.2% |
| 10 | Federal Home Loan Mortgage Corporation | 1,234 | 5.2% |
Market cap and industry share for the rest of Nu Holdings Ltd's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-04.
Nu Holdings Ltd's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | American Express Company | 225,829 | -7.57 % |
| 2 | Nu Holdings Ltd | 58,839 | -25.62 % |
| 3 | Strategy Inc | 50,250 | -47.23 % |
| 4 | Coinbase Global Inc | 1,234 | 12.3% |
| 5 | Federal National Mortgage Association Fannie Mae | 1,234 | 12.3% |
| 6 | Synchrony Financial | 1,234 | 12.3% |
| 7 | Sofi Technologies Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Nu Holdings Ltd's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-04. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Nu Holdings Ltd's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Miscellaneous Financial Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (119 companies). See the full Miscellaneous Financial Services industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 42.00 % | 39.10 % (avg) | +2.9 pp |
| Operating Margin | 95.87 % | industry median | +88.3 pp |
| EBITDA Margin | 53.55 % | 7.04 % (avg) | +46.5 pp |
| Capital Intensity (Capex / Revenue) | 0.05 % | 5.26 % (avg) | -5.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Nu Holdings Ltd's Valuation vs Competitive Position
Valuation multiples vs the Miscellaneous Financial Services industry average (119 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Miscellaneous Financial Services industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 26.4x | - |
| EV / EBITDA | 7.6x | 14.9x | -7.4x |
| P/B | 7.0x | 3.0x | +3.9x |
| Return on Equity | 25.36 % | industry aggregate | 16.07 % |
| Return on Invested Capital | 17.18 % | -3.37 % (avg) | 20.55 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Nu Holdings Ltd's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue Growth | 67.54 % | 43.44 % | 36.97 % |
| Operating Margin | 93.92 % | 94.75 % | 95.87 % |
| Return on Invested Capital | 14.60 % | 18.50 % | 17.18 % |
| P/E | 38.1x | 33.0x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Nu Holdings Ltd's Strategic Group Map
Nu Holdings Ltd is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Nu Holdings Ltd's trailing-12-month revenue growth of 37.0% and operating margin of 95.9% compares with an average of 12.7% growth and 54.2% margin across its 8 closest peers by combined growth, margin and ROIC -- Nu Holdings Ltd sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Nu Holdings Ltd's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Nu Holdings Ltd falls in the Dog quadrant: relative market share of 0.26x vs its largest competitor, in an industry growing revenue 3.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: American Express Company alone holds 37% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Nu Holdings Ltd's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,633 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.05 % vs industry average 5.26 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Nu Holdings Ltd's dedicated Suppliers and Customers pages, not here.
Nu Holdings Ltd's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Nu Holdings Ltd falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Nu Holdings Ltd's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 88.3 points above the industry median.
- Return on equity 16.1 points above the industry aggregate.
- Latest-quarter revenue run-rate is accelerating (+18.8% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.26x).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
No rule matched.
Threats
- Industry dominated by American Express Company, holding 36.62 % of industry market cap.
- Losing revenue share to the broader industry (-2.4 points over the past year).
Methodology: see Methodology: SWOT Analysis.
Nu Holdings Ltd's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Nu Holdings Ltd | - | - | - |
| The Southern Company | 0.11 | 0.70 | 1.86 |
| Duke Energy Corporation | 0.04 | 0.62 | 1.66 |
| Constellation Energy Corporation | 0.32 | 1.46 | 0.63 |
| Williams companies inc | - | 0.54 | 1.94 |
| American Electric Power Co Inc | 0.04 | 0.55 | 1.51 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Nu Holdings Ltd's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Nu Holdings Ltd | Q4 2025 | +37.0 % | +45.6 % |
| The Southern Company | Q1 2026 | +8.0 % | +0.3 % |
| Duke Energy Corporation | Q1 2026 | +11.3 % | +12.3 % |
| Constellation Energy Corporation | Q1 2026 | +63.8 % | +1,142.6 % |
| Williams companies inc | Q2 2026 | +9.8 % | +50.3 % |
| American Electric Power Co Inc | Q1 2026 | +10.2 % | +12.6 % |
| PEERS TOTAL | +14.4 % | +66.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Nu Holdings Ltd's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Nu Holdings Ltd | Q4 2025 | - | - |
| The Southern Company | Q1 2026 | +2.1 % | +20.8 % |
| Duke Energy Corporation | Q1 2026 | +16.9 % | +29.9 % |
| Constellation Energy Corporation | Q1 2026 | +15.2 % | +58.2 % |
| Williams companies inc | Q2 2026 | - | +88.7 % |
| American Electric Power Co Inc | Q1 2026 | +14.3 % | - |
Nu Holdings Ltd's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Nu Holdings Ltd | 3.83% | 3.74% | 25.36% |
| The Southern Company | 2.76% | 2.74% | 10.98% |
| Duke Energy Corporation | 2.70% | 3.54% | 9.79% |
| Constellation Energy Corporation | 5.77% | 5.64% | 19.68% |
| Williams companies inc | 5.53% | 6.55% | 21.49% |
| American Electric Power Co Inc | 3.37% | 3.75% | 11.90% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Nu Holdings Ltd's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Nu Holdings Ltd | 56.53 | 3.73 |
| The Southern Company | 23.28 | 3.48 |
| Duke Energy Corporation | 19.86 | 3.04 |
| Constellation Energy Corporation | 21.33 | 2.91 |
| Williams companies inc | 27.04 | 6.81 |
| American Electric Power Co Inc | 19.06 | 3.15 |
| PEERS AVERAGE | 8.81 | 1.46 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.