Equitable Financial Life Insurance's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Equitable Financial Life Insurance (EQH1) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Equitable Financial Life Insurance vs Its Competitors
- TTM: Trailing 12-month revenue of 5,129M vs 4,682M combined for its competitors (52.3% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-85.8% annualized vs trailing 12 months), vs decelerating (-6.3%) for its tracked peer group.
- Growth: Equitable Financial Life Insurance generated -90.9% revenue growth year over year in Q3 2024, vs -0.3% for its competitors combined.
- Profitability: Its -367.0% net margin compares with 23.2% for the peer group.
- Peer revenue share: Equitable Financial Life Insurance accounted for 14.2% of combined revenue among its tracked peer group, down from 64.5% a year earlier.
- Peer differentiation: Revenue per employee of $12.73M compares with $0.69M for the peer group (18.5x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
EQH1 Sales vs. its Competitors, Q3 2024
Equitable Financial Life Insurance reported revenue contraction of 90.91 % year on year in Q3 2024, below its competitors' combined revenue change of -0.33 %.
With a net margin of -367.03 %, Equitable Financial Life Insurance reported lower profitability than its competitors (23.19 %).
Equitable Financial Life Insurance generated 14.23 % of the combined sales of its peer group, down from 64.53 % a year earlier.
API endpoints for this dataset
Equitable Financial Life Insurance vs. its Competitors, Q3 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Equitable Financial Life Insurance reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Equitable Financial Life Insurance and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Equitable Financial Life Insurance Company | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (8) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Equitable Financial Life Insurance's competitor groups requires a Commercial License.
For context: the Insurance Brokerage industry grew revenue 10.5% year over year, combined, vs -90.9% for Equitable Financial Life Insurance. Equitable Financial Life Insurance's share of combined industry revenue moved from 5.57% to 0.46%, a loss of 5.11 percentage points.
Equitable Financial Life Insurance's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Equitable Financial Life Insurance Company | No | Yes | Yes | No |
| Competitors combined (4) | ||||
| High-Confidence Competitors (1) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 62.50 % (5 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
EQH1 Stock Performance relative to its Competitors
EQH1 Stock Performance relative to High-Confidence Competitors
EQH1 Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Financial Institutions Inc | 282.9% | Outperformed |
| 2 | First Bancorp | 282.9% | Outperformed |
| 3 | First Bancorp | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Equitable Financial Life Insurance's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Equitable Financial Life Insurance's Comment on Competition and Industry Peers
Publicly Traded Peers of Equitable Financial Life Insurance Company
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Equitable Financial Life Insurance Company |
- | 5,129.00 |
 Equity Residential |
24,437.67 | 3,030.82 |
 First Bancorp |
4,008.21 | 954.21 |
 First Bancorp |
2,674.04 | 453.12 |
 Financial Institutions Inc |
792.26 | 243.46 |
| SUBTOTAL | 31,912.18 | 9,810.62 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Equitable Financial Life Insurance Company versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Equitable Financial Life Insurance's Competitors Named by the Company
Competitive relationships identified from Equitable Financial Life Insurance reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Equitable Investment Management | Company report | 85% |
| First Bancorp | Company report | 85% |
| Financial Institutions Inc | Company report | 85% |
| Equity Residential | Company report | 85% |
| First Bancorp | Company report | 85% |
Company report basis, confidence, active dates and source counts for Equitable Financial Life Insurance's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Equitable Financial Life Insurance's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Equitable Financial Life Insurance Company | - | 12,727,047 | -531,017 |
| Equity Residential | 24,438 | 1,894,260 | 562,004 |
| First Bancorp | 4,008 | 296,523 | 115,773 |
| First Bancorp | 2,674 | 329,785 | 119,322 |
| Financial Institutions Inc | 792 | 385,837 | 130,945 |
| PEERS TOTAL | 31,912 | 686,152 | 222,533 |
Equitable Financial Life Insurance's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Insurance Brokerage industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (37 companies). See the full Insurance Brokerage industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 47.48 % | 27.28 % (avg) | +20.2 pp |
| Operating Margin | 47.48 % | industry median | +25.4 pp |
| EBITDA Margin | 5.11 % | 11.68 % (avg) | -6.6 pp |
| Capital Intensity (Capex / Revenue) | 0.00 % | 2.22 % (avg) | -2.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Equitable Financial Life Insurance's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Revenue Growth | -19.08 % | -45.78 % | -46.13 % | 43.87 % | -50.03 % | 45.92 % |
| Operating Margin | 6.19 % | -8.41 % | 9.22 % | 52.29 % | - | 47.48 % |
| Return on Invested Capital | 0.30 % | -0.22 % | 0.19 % | 1.68 % | -313.18 % | 0.92 % |
| P/E | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Equitable Financial Life Insurance's Strategic Group Map
Equitable Financial Life Insurance is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Equitable Financial Life Insurance's trailing-12-month revenue growth of 45.9% and operating margin of 47.5% compares with an average of 14.9% growth and 29.8% margin across its 8 closest peers by combined growth, margin and ROIC -- Equitable Financial Life Insurance sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Equitable Financial Life Insurance's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.00 % vs industry average 2.22 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Equitable Financial Life Insurance's dedicated Suppliers and Customers pages, not here.
Equitable Financial Life Insurance's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Equitable Financial Life Insurance falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Equitable Financial Life Insurance's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 25.4 points above the industry median.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-85.8% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
- Losing revenue share to the broader industry (-5.1 points over the past year).
- Tracked peer group's revenue run-rate is broadly decelerating (-6.3% annualized).
Methodology: see Methodology: SWOT Analysis.
Equitable Financial Life Insurance's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Equitable Financial Life Insurance Company | 0.08 | 0.47 | - |
| Equity Residential | 0.08 | 0.08 | 0.42 |
| First Bancorp | 0.05 | 0.53 | 0.14 |
| First Bancorp | 0.02 | 0.05 | 0.04 |
| Financial Institutions Inc | 0.01 | 1.33 | 0.37 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Equitable Financial Life Insurance's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Equitable Financial Life Insurance Company | Q3 2024 | - | - |
| Equity Residential | Q2 2026 | -10.7 % | -40.8 % |
| First Bancorp | Q2 2026 | +9.4 % | +19.9 % |
| First Bancorp | Q3 2026 | +49.3 % | +151.8 % |
| Financial Institutions Inc | Q2 2026 | +7.0 % | +20.8 % |
| PEERS TOTAL | +860.2 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Equitable Financial Life Insurance's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Equitable Financial Life Insurance Company | Q3 2024 | - | - |
| Equity Residential | Q2 2026 | +4.8 % | -80.8 % |
| First Bancorp | Q2 2026 | +1,584.5 % | +93.1 % |
| First Bancorp | Q3 2026 | -62.2 % | +143.6 % |
| Financial Institutions Inc | Q2 2026 | +21.3 % | -46.9 % |
Equitable Financial Life Insurance's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Equitable Financial Life Insurance Company | - | - | - |
| Equity Residential | 4.35% | 3.91% | 8.16% |
| First Bancorp | 1.94% | 5.76% | 19.03% |
| First Bancorp | 1.27% | 1.27% | 9.69% |
| Financial Institutions Inc | 1.31% | 3.75% | 13.09% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Equitable Financial Life Insurance's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Equitable Financial Life Insurance Company | - | - |
| Equity Residential | 27.68 | 8.06 |
| First Bancorp | 11.02 | 4.20 |
| First Bancorp | 16.28 | 5.90 |
| Financial Institutions Inc | 9.83 | 3.25 |
| PEERS AVERAGE | 24.47 | 3.25 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.