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Interpublic Group Of Companies Inc's Competitiveness

A competitive positioning analysis and financial ratio benchmarking of Interpublic Group Of Companies Inc (IPG) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.

Peer Data As of Q3 2025
Competitors
13
Named by the company
Peer Group Market Share
33.72 %
vs 35.85 % a year ago
Revenue Growth Y/Y
-5.13 %
Peers: 4.21 %
Net Margin
5.10 %
Peers: 7.79 %

Key Findings: Interpublic Group Of Companies Inc vs Its Competitors

  • TTM: Trailing 12-month revenue of 10,210M vs 46,529M combined for its competitors (18.0% combined share).
  • Trending: Latest-quarter revenue run-rate is decelerating (-2.3% annualized vs trailing 12 months), vs decelerating (-57.9%) for its tracked peer group.
  • Growth: Interpublic Group Of Companies Inc generated -5.1% revenue growth year over year in Q3 2025, vs 4.2% for its competitors combined.
  • Profitability: Its 5.1% net margin compares with 7.8% for the peer group.
  • Peer revenue share: Interpublic Group Of Companies Inc accounted for 33.7% of combined revenue among its tracked peer group, down from 35.9% a year earlier.
  • Peer differentiation: Revenue per employee of $0.18M compares with $0.20M for the peer group (0.9x).
  • Structure: Interpublic Group Of Companies Inc operates in the following segments: MD&E, IA&C, SC&E.

Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).

IPG Sales vs. its Competitors, Q3 2025

Interpublic Group Of Companies Inc reported revenue contraction of 5.13 % year on year in Q3 2025, below its competitors' combined revenue growth of 4.21 %.

With a net margin of 5.10 %, Interpublic Group Of Companies Inc reported lower profitability than its competitors (7.79 %).

Interpublic Group Of Companies Inc generated 33.72 % of the combined sales of its peer group, down from 35.85 % a year earlier.

API endpoints for this dataset

https://api.csimarket.com/api/v1/companies/IPG/competitors
https://api.csimarket.com/api/v1/companies/IPG/relationships
https://api.csimarket.com/api/v1/companies/IPG/similar
Programmatic access for models, analytics, and integration workflows.
Explore the Financial Data API

Interpublic Group Of Companies Inc vs. its Competitors, Q3 2025

Revenue growth, year on year

Interpublic Group Of Companies Inc -5.1 %
Competitors combined +4.2 %

Net income growth, year on year

Interpublic Group Of Companies Inc +425.2 %
Competitors combined -9.6 %

Net margin

Interpublic Group Of Companies Inc +5.1 %
Competitors combined +7.8 %

Revenue run-rate vs trailing 12 months

Interpublic Group Of Companies Inc -2.3 %
Competitors combined -57.9 %

TTM net margin

Interpublic Group Of Companies Inc +5.5 %
Competitors combined +1.0 %

TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Interpublic Group Of Companies Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.

Competitor Financial Benchmarking - TTM Commercial

TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Interpublic Group Of Companies Inc and its 4 competitor groupings. Available under Commercial License.

Entity TTM Revenue Latest Q ×4 Rev Run-rate vs TTM TTM Net Income TTM Net Margin
Interpublic Group Of Companies Inc $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitors combined $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
High-Confidence Competitors (6) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Similar Growth & Profitability (6) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitor Financial Benchmarking

TTM revenue, run-rate and net margin benchmarking across Interpublic Group Of Companies Inc's competitor groups requires a Commercial License.

For context: the Advertising industry grew revenue 5.5% year over year, combined, vs -5.1% for Interpublic Group Of Companies Inc. Interpublic Group Of Companies Inc's share of combined industry revenue moved from 8.44% to 7.59%, a loss of 0.85 percentage points.

Interpublic Group Of Companies Inc's Competitor Quality Breadth

Group definitions: see Methodology: Performance Group Definitions.

Entity Profitable Expanding Above Industry Growth Distressed
Interpublic Group Of Companies Inc Yes No No No
Competitors combined (10) 22% 60% 60% 30%
High-Confidence Competitors (8) 17% 71% 71% 38%
Similar Growth & Profitability (8) 50.00 % (4 of 8) 37.50 % (3 of 8) 25.00 % (2 of 8) 12.50 % (1 of 8)

Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.

Market Share of the Peer Group, Q3 2025

33.7%market share
  • Interpublic Group Of Companies Inc33.7%
  • Competitors combined66.3%

Share of combined quarterly revenue of Interpublic Group Of Companies Inc and its 13 competitors.

See Interpublic Group Of Companies Inc's full market share breakdown »

IPG Stock Performance relative to its Competitors

IPG Competitors (weighted) Percent change over the selected range

Interpublic Group Of Companies Inc's Share Price Performance vs Peer Groups

Trailing 12-month total share price return, and the share of each group that outperformed the U.S.A. 500 over the same period. Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC.
50%beat U.S.A. 500
Competitors Combined
(4 of 8)
20%beat U.S.A. 500
High-Confidence
(1 of 5)
40%beat U.S.A. 500
Similar Growth & Profitability
(2 of 5)
Entity TTM Share Price Return
(group: median)
vs U.S.A. 500
Interpublic Group Of Companies Inc -16.90 % Underperformed
Competitors combined (8) 40.4% 63.2%
High-Confidence Competitors (5) 40.4% 63.2%
Similar-Size Competitors (0) 40.4% 63.2%
Similar Growth & Profitability (5) 40.4% 63.2%
Peer Group Share Price Returns

TTM share price return and U.S.A. 500 outperformance for Interpublic Group Of Companies Inc's competitor groups requires a Commercial License.

Source: CSIMarket API (daily market-structure computation). Outperformance is trailing-12-month total return vs the U.S.A. 500 over the same window, not risk-adjusted.

IPG Stock Performance relative to High-Confidence Competitors

IPG High-Confidence Competitors (equal-weighted, 9) Percent change over the selected range

IPG Stock Performance relative to Similar Growth & Profitability Competitors

IPG Similar Growth & Profitability Competitors (equal-weighted, 8) Percent change over the selected range

5 Best-Performing Tracked Competitors, Trailing 12 Months

#CompetitorTTM Share Price Returnvs U.S.A. 500
1 Stagwell Inc 282.9% Outperformed
2 Wpp Plc 282.9% Outperformed
3 Semrush Holdings Inc 282.9% Outperformed
4 Omnicom Group Inc 282.9% Outperformed
5 Similarweb Ltd 282.9% Outperformed
Best-Performing Competitor Returns

TTM share price return and U.S.A. 500 outperformance for Interpublic Group Of Companies Inc's best-performing competitors requires a Commercial License.

Source: CSIMarket API, trailing 12 months.

Interpublic Group Of Companies Inc's Comment on Competition and Industry Peers

The company operates in the advertising and marketing communications industry. Its operating companies compete with large multinational advertising and marketing communications firms, independent and niche agencies, and other market participants to acquire new clients and retain existing ones. Clients may shift their business among the company's agencies or to competing agencies and may adjust their marketing budgets at any time.

Publicly Traded Peers of Interpublic Group Of Companies Inc

Revenue and income for trailing 12 months, in millions of $, except employees
Company Market Cap Revenues Income Employees
Interpublic Group Of Companies Inc 9,041.76 10,210.40 563.70 57,400
Wpp Plc 29,337.14 17,874.99 -226.90 98,655
Omnicom Group Inc 23,220.35 24,757.00 761.60 120,000
Stagwell Inc 2,772.17 3,113.92 12.29 10,951
Semrush Holdings Inc 1,782.48 443.34 -19.50 1,390
Similarweb Ltd 712.46 281.80 -32.94 1,000
SUBTOTAL 67,393.49 56,892.76 1,011.49 289,950
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Interpublic Group Of Companies Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.

Interpublic Group Of Companies Inc's Competitors Named by the Company

Competitive relationships identified from Interpublic Group Of Companies Inc reports and corroborating sources, each with a basis and confidence.
Competitor Basis Confidence Active Sources
Mastermind Inc Company report 85% 2022 to 2026 3
Eva Live Inc Company report 85% 2022 to 2026 3
RHIS Company report 85% 2022 to 2026 3
Specificity Inc Company report 85% 2022 to 2026 3
Applied Energetics Inc Company report 85% 2022 to 2026 3
Onar Holding Corporation Company report 85% 2022 to 2026 3
Stagwell Inc Company report 85% 2022 to 2026 3
Evolent Health Inc Company report 85% 2022 to 2026 3
Cmg Holdings Group Inc Company report 85% 2022 to 2026 3
Wpp Plc Company report 85% 2022 to 2026 3
Omnicom Group Inc Company report 85% 2022 to 2026 3
Izea Worldwide Inc Company report 85% 2022 to 2026 3
Troika Media Group Inc Company report 85% 2022 to 2026 3
Competitor Evidence Detail

Company report basis, confidence, active dates and source counts for Interpublic Group Of Companies Inc's named competitors require a Commercial License.

Methodology: see Methodology: Peer & Competitor Identification, Sourcing.

Interpublic Group Of Companies Inc's Business Segment Mix vs Peers

Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).
Company Largest Segment 2nd Segment 3rd Segment
Interpublic Group Of Companies Inc MD&E 38.26 % IA&C 37.69 % SC&E 24.05 %
Omnicom Group Inc Reportable 100.00 % - -
Stagwell Inc Marketing Services 31.30 % Communications 25.85 % Media & Commerce 21.67 %
Izea Worldwide Inc Reportable 100.00 % - -
Zw Data Action Technologies Inc Internet Ad 83.13 % AI Service 8.74 % IP Services 8.13 %

Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).

Interpublic Group Of Companies Inc's Productivity vs Peers Comparison

Revenue and income per employee, trailing 12 months, in $; market cap in millions of $
CompanyMarket CapRevenue / EmployeeIncome / Employee
Interpublic Group Of Companies Inc 9,042 177,882 9,821
Wpp Plc 29,337 181,187 -2,300
Omnicom Group Inc 23,220 206,308 6,347
Stagwell Inc 2,772 284,350 1,123
Semrush Holdings Inc 1,782 318,947 -14,027
Similarweb Ltd 712 281,798 -32,936
PEERS TOTAL 58,352 200,741 1,926
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Interpublic Group Of Companies Inc's Geographic Revenue Exposure vs Peers

Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.
Company Largest Market 2nd Market 3rd Market
Interpublic Group Of Companies Inc United States 64.46 % Europe 9.06 % United Kingdom 8.95 %
Omnicom Group Inc North America 61.75 % Europe 22.61 % Asia Pacific 9.44 %
Stagwell Inc United States 80.91 % Other Geographical Location 13.79 % UNITED KINGDOM 5.30 %
Similarweb Ltd United States 54.78 % Europe 16.33 % Asia Pacific 12.36 %
Innovid Corp United States 92.27 % EMEA 4.10 % Asia Pacific 1.85 %
Izea Worldwide Inc North America 88.62 % Asia Pacific 11.36 % Other 0.02 %

Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.

Interpublic Group Of Companies Inc's Position in Industry Market Structure

Market-capitalization share and concentration across all 27 companies in Interpublic Group Of Companies Inc's industry classification, broader than the peer set above. Market cap in millions of $.

Interpublic Group Of Companies Inc ranks #0 of 27 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,925, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).

Rank Company Market Cap Industry Share
1 Wpp Plc 29,801 48.84 %
2 Omnicom Group Inc 23,693 38.83 %
3 Stagwell Inc 2,716 4.45 %
4 Ibotta Inc 1,326 2.17 %
5 Vistance Networks Inc 1,234 5.2%
6 Criteo S a 1,234 5.2%
7 Groupon Inc 1,234 5.2%
8 Angi Inc 1,234 5.2%
9 National Cinemedia Inc 1,234 5.2%
10 Fluent Inc 1,234 5.2%
0 Interpublic Group Of Companies Inc 9,042 0.00 %
Full Industry Market Structure

Market cap and industry share for the rest of Interpublic Group Of Companies Inc's industry peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2025-11-26.

Interpublic Group Of Companies Inc's Profitability & Cost Structure

Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Advertising industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (69 companies). See the full Advertising industry profitability benchmarks.
Metric Company Industry Difference
Gross Margin 43.40 % 36.89 % (avg) +6.5 pp
Operating Margin 9.68 % industry median +7.7 pp
EBITDA Margin 11.85 % -9.54 % (avg) +21.4 pp
Capital Intensity (Capex / Revenue) 1.06 % 6.21 % (avg) -5.1 pp

Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.

Interpublic Group Of Companies Inc's Valuation vs Competitive Position

Valuation multiples vs the Advertising industry average (69 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Advertising industry valuation benchmarks.
Metric Company Industry Average Difference
P/E 18.0x 20.6x -2.5x
EV / EBITDA 8.8x 13.3x -4.5x
P/B 2.5x 2.8x -0.2x
Return on Equity 15.06 % industry aggregate -8.08 %
Return on Invested Capital 7.70 % -6.96 % (avg) 14.66 %

Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.

Interpublic Group Of Companies Inc's Multi-Year Financial Trajectory

Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.
Metric 20172018201920202021202220232024
Revenue Growth 0.46 %29.45 %0.17 %-11.35 %13.02 %6.71 %-0.35 %-1.81 %
Operating Margin 12.35 %10.18 %10.62 %6.49 %14.02 %12.64 %13.62 %11.25 %
Return on Invested Capital 14.61 %12.89 %9.91 %5.25 %12.10 %10.97 %11.63 %9.59 %
P/E 13.7x14.3x13.7x26.2x15.1x13.2x10.7x16.7x

Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.

Interpublic Group Of Companies Inc's Strategic Group Map

Interpublic Group Of Companies Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.

Revenue Growth (TTM, %)Operating Margin (%)VCIInterpublic Group Of Companies IncADMENYUMEGRPNTHRYWPPTZOOFLNT

Interpublic Group Of Companies Inc's trailing-12-month revenue growth of -6.0% and operating margin of 9.7% compares with an average of -2.9% growth and 4.4% margin across its 8 closest peers by combined growth, margin and ROIC -- Interpublic Group Of Companies Inc sits below that peer average on growth and above it on margin.

Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.

Interpublic Group Of Companies Inc's Competitive Forces (Porter's Five Forces)

Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.
Force Assessment Basis
Competitive Rivalry Low Industry HHI of 3,925 (see Industry Market Structure & Concentration above)
Barriers to Entry Lower than typical for the industry Capital intensity (capex / revenue) of 1.06 % vs industry average 6.21 % (see Profitability & Cost Structure above)

Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Interpublic Group Of Companies Inc's dedicated Suppliers and Customers pages, not here.

Interpublic Group Of Companies Inc's Industry Attractiveness & Competitive Strength

See Methodology: GE/McKinsey Matrix for how the two axes are built.

High Strength
Medium Strength
Low Strength
High Attractiveness
Invest / Grow
Invest / Grow
Selective
Medium Attractiveness
Invest / Grow
Selective Interpublic Group Of Companies Inc
Harvest
Low Attractiveness
Selective
Harvest
Harvest / Divest

Interpublic Group Of Companies Inc falls in the Medium attractiveness / Medium strength cell: Selective.

Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.

Interpublic Group Of Companies Inc's SWOT

Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.

Strengths

  • Operating margin 7.7 points above the industry median.

Weaknesses

  • Return on equity 8.1 points below the industry aggregate.
  • Latest-quarter revenue run-rate is decelerating (-2.3% annualized vs trailing 12 months).
  • Underperforming the U.S.A. 500 over the trailing 12 months.

Opportunities

  • Trades at a lower P/E than the industry average (18.0x vs 20.6x) despite a higher return on invested capital -- a possible re-rating opportunity.
  • A meaningful share of competitors (30.00 %) show financial-distress signals, a possible opening to gain share.

Threats

  • Industry dominated by Wpp Plc, holding 48.84 % of industry market cap.
  • Tracked peer group's revenue run-rate is broadly decelerating (-57.9% annualized).

Methodology: see Methodology: SWOT Analysis.

Interpublic Group Of Companies Inc's Financial Strength vs Peers Comparison

Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months
CompanyQuick RatioWorking CapitalDebt / EquityAsset Turnover
Interpublic Group Of Companies Inc 0.20 1.07 0.79 0.59
Wpp Plc 0.18 0.89 1.48 0.48
Omnicom Group Inc - 0.92 1.77 0.49
Stagwell Inc 0.08 0.81 1.97 0.74
Semrush Holdings Inc 0.85 2.28 - 1.02
Similarweb Ltd 0.37 0.76 - 1.08
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.

Interpublic Group Of Companies Inc's Revenue and Income Growth vs Peers

Quarterly revenue and net income growth, year over year and quarter over quarter
CompanyPeriodRevenue Y/YRevenue Q/QIncome Y/YIncome Q/Q
Interpublic Group Of Companies Inc Q3 2025-5.1 %-1.7 %+425.2 %-22.3 %
Wpp PlcQ4 2025-5.1 %-5.1 %--
Omnicom Group Inc Q3 2026+59.1 %-2.1 %+82.0 %+12.2 %
Stagwell IncQ3 2026+9.8 %+3.8 %-23.8 %-
Semrush Holdings Inc Q4 2025+14.2 %+6.0 %--
Similarweb Ltd Q4 2025+13.1 %+13.1 %--
PEERS TOTAL+5.4 %-3.6 %-57.5 %-66.4 %
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.

Interpublic Group Of Companies Inc's Peers' Costs of Sales and Capital Expenditures

Context for revenue growth: peer costs and capex, year over year and quarter over quarter
CompanyPeriodCosts Y/YCosts Q/QCapex Y/YCapex Q/Q
Interpublic Group Of Companies Inc Q3 2025---29.0 %+2.7 %
Wpp PlcQ4 2025-4.2 %-4.2 %-50.3 %-50.3 %
Omnicom Group Inc Q3 2026+54.2 %-3.8 %+47.6 %+7.1 %
Stagwell IncQ3 2026+8.7 %-1.0 %-21.1 %-73.9 %
Semrush Holdings Inc Q4 2025+20.0 %+9.1 %+63.6 %-18.7 %
Similarweb Ltd Q4 2025+5.5 %+5.5 %+4.2 %+4.2 %
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Interpublic Group Of Companies Inc's Returns and Turnover vs Peers

ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover
CompanyROAROIROEReceivables TurnoverInventory Turnover
Interpublic Group Of Companies Inc 3.25%6.20%15.06%2.030.43
Wpp Plc---1.83-
Omnicom Group Inc 1.49%2.33%7.03%1.8516.44
Stagwell Inc0.29%0.42%1.72%4.22-
Semrush Holdings Inc ---25.78-
Similarweb Ltd ---5.21-
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).

Interpublic Group Of Companies Inc's Valuation vs Peers

P/E, price to sales, PEG, price to cash flow and price to book
CompanyP/EPrice / SalesPEGP/CFPrice / Book
Interpublic Group Of Companies Inc 17.180.89--2.45
Wpp Plc-1.64-10.487.87
Omnicom Group Inc 83.480.94-59.552.25
Stagwell Inc2,122,336,336,397,104,128.000.89--3.90
Semrush Holdings Inc -4.02-8.286.13
Similarweb Ltd -2.53-83.3130.54
PEERS AVERAGE66.631.1819.853.48
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.

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