Under Armour Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Under Armour Inc (UA) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Under Armour Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 4,930M vs 126,246M combined for its competitors (3.8% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-10.9% annualized vs trailing 12 months), vs decelerating (-10.3%) for its tracked peer group.
- Growth: Under Armour Inc generated -3.2% revenue growth year over year in Q1 2026, vs 0.5% for its competitors combined.
- Profitability: Its 0.1% net margin compares with 8.9% for the peer group.
- Peer revenue share: Under Armour Inc accounted for 3.7% of combined revenue among its tracked peer group, down from 3.9% a year earlier.
- Peer differentiation: Revenue per employee of $0.81M compares with $0.43M for the peer group (1.9x).
- Structure: Under Armour Inc operates in the following segments: Corporate Segment and Other Operating, Corporate and Unallocated.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
UA Sales vs. its Competitors, Q1 2026
Under Armour Inc reported revenue contraction of 3.19 % year on year in Q1 2026, below its competitors' combined revenue growth of 0.50 %.
With a net margin of 0.05 %, Under Armour Inc reported lower profitability than its competitors (8.92 %).
Under Armour Inc generated 3.73 % of the combined sales of its peer group, down from 3.87 % a year earlier.
API endpoints for this dataset
Under Armour Inc vs. its Competitors, Q1 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Under Armour Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Under Armour Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Under Armour Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Under Armour Inc's competitor groups requires a Commercial License.
For context: the Apparel, Footwear & Accessories industry grew revenue 8.3% year over year, combined, vs -3.2% for Under Armour Inc. Under Armour Inc's share of combined industry revenue moved from 1.62% to 1.45%, a loss of 0.17 percentage points.
Under Armour Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Under Armour Inc | No | No | No | Yes |
| Competitors combined (38) | ||||
| High-Confidence Competitors (10) | ||||
| Similar Growth & Profitability (8) | 25.00 % (2 of 8) | 25.00 % (2 of 8) | 0.00 % (0 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
UA Stock Performance relative to its Competitors
UA Stock Performance relative to High-Confidence Competitors
UA Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Vera Bradley Inc | 282.9% | Outperformed |
| 2 | Weyco Group inc | 282.9% | Outperformed |
| 3 | Crocs inc | 282.9% | Outperformed |
| 4 | Rocky Brands Inc | 282.9% | Outperformed |
| 5 | Duluth Holdings Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Under Armour Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Under Armour Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Under Armour Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Under Armour Inc |
2,198.56 | 4,930.23 |
 Ross Stores Inc |
74,233.27 | 23,776.06 |
 Nike Inc |
57,275.28 | 45,891.00 |
 Ralph Lauren Corporation |
23,083.13 | 8,355.20 |
 Amer Sports Inc |
17,719.99 | 6,565.30 |
 Lululemon Athletica Inc |
12,510.30 | 11,093.25 |
| SUBTOTAL | 274,053.83 | 234,423.56 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Under Armour Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Under Armour Inc's Competitors Named by the Company
Competitive relationships identified from Under Armour Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Lululemon Athletica Inc | Company report | 85% |
| NIKE | Company report | 85% |
| Carter s Inc | Company report | 85% |
| PUMA | Company report | 85% |
| adidas | Company report | 85% |
| On Holding Ag | Company report | 85% |
| Big 5 Sporting Goods Corporation | Company report | 85% |
| Hanesbrands Inc | Company report | 85% |
| Dick s Sporting Goods inc | Company report | 85% |
| Academy Sports And Outdoors Inc | Company report | 85% |
| Acushnet Holdings Corp | Company report | 85% |
| Deckers Outdoor Corp | Company report | 85% |
| Skechers Usa Inc | Company report | 85% |
| Wolverine World Wide Inc | Company report | 85% |
| Ralph Lauren Corporation | Company report | 85% |
| Weyco Group inc | Company report | 85% |
| Columbia Sportswear Company | Company report | 85% |
| Pvh Corp | Company report | 85% |
| V F Corporation | Company report | 85% |
| ASICS Corporation | Company report | 85% |
| Levi Strauss and Co | Company report | 85% |
| Guess Inc | Company report | 85% |
| Delta Apparel Inc | Company report | 85% |
| Ross Stores Inc | Company report | 85% |
| Steven Madden Ltd | Company report | 85% |
| Amer Sports Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Under Armour Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Under Armour Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Under Armour Inc | Corporate and Unallocated -0.40 % |
| Ross Stores Inc | Reportable 100.00 % |
| Nike Inc | North America 45.72 % |
| Ralph Lauren Corporation | North America 40.38 % |
| Lululemon Athletica Inc | Americas 71.41 % |
| Deckers Outdoor Corp | UGG Brand 53.11 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Under Armour Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Under Armour Inc | 2,199 | 810,626 | -80,974 |
| Ross Stores Inc | 74,233 | 214,199 | 20,863 |
| Nike Inc | 57,275 | 628,644 | 42,370 |
| Ralph Lauren Corporation | 23,083 | 357,060 | 42,004 |
| Amer Sports Inc | 17,720 | 426,318 | 28,597 |
| Lululemon Athletica Inc | 12,510 | 284,442 | 36,358 |
| PEERS TOTAL | 271,855 | 431,654 | 28,403 |
Under Armour Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Under Armour Inc | North America 59.37 % |
| Ralph Lauren Corporation | Americas 42.46 % |
| Lululemon Athletica Inc | Americas 71.41 % |
| Deckers Outdoor Corp | United States 56.45 % |
| Skechers Usa Inc | Americas 45.63 % |
| V F Corporation | Americas 49.07 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Under Armour Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Apparel, Footwear & Accessories industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (69 companies). See the full Apparel, Footwear & Accessories industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.47 % | 37.62 % (avg) | -37.1 pp |
| Operating Margin | -0.03 % | industry median | -6.1 pp |
| EBITDA Margin | 0.00 % | 0.77 % (avg) | -0.8 pp |
| Capital Intensity (Capex / Revenue) | - | 2.99 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Under Armour Inc's Valuation vs Competitive Position
Valuation multiples vs the Apparel, Footwear & Accessories industry average (69 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Apparel, Footwear & Accessories industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 17.2x | - |
| EV / EBITDA | - | 10.5x | - |
| P/B | 1.5x | 2.7x | -1.2x |
| Return on Equity | -0.32 % | industry aggregate | -26.81 % |
| Return on Invested Capital | -0.04 % | 2.32 % (avg) | -2.37 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Under Armour Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 4.35 % | 1.42 % | -15.05 % | 27.01 % | 8.56 % | -0.64 % | -7.84 % | -6.40 % |
| Operating Margin | -0.48 % | 4.50 % | -13.71 % | 8.56 % | 5.55 % | 4.56 % | -2.20 % | -4.05 % |
| Return on Invested Capital | -0.51 % | 4.18 % | -10.78 % | 7.64 % | 5.56 % | 4.16 % | -1.89 % | -3.53 % |
| P/E | 1,000,000,000,000.0x | 85.5x | - | 24.7x | 12.5x | 8.1x | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Under Armour Inc's Strategic Group Map
Under Armour Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Under Armour Inc's trailing-12-month revenue growth of -3.6% and operating margin of 0.0% compares with an average of -3.1% growth and -1.3% margin across its 8 closest peers by combined growth, margin and ROIC -- Under Armour Inc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Under Armour Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Under Armour Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Under Armour Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Operating margin 6.1 points below the industry median.
- Return on equity 26.8 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-10.9% annualized vs trailing 12 months).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-10.3% annualized).
Methodology: see Methodology: SWOT Analysis.
Under Armour Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Under Armour Inc | 0.48 | 1.78 | 0.54 |
| Ross Stores Inc | 0.87 | 1.55 | 0.23 |
| Nike Inc | 0.63 | 2.09 | 0.55 |
| Ralph Lauren Corporation | 0.93 | 1.99 | 0.46 |
| Amer Sports Inc | 0.30 | 1.50 | 0.05 |
| Lululemon Athletica Inc | 0.01 | 2.20 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Under Armour Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Under Armour Inc | Q2 2026 | -3.2 % | - |
| Ross Stores Inc | Q1 2026 | +20.6 % | +35.6 % |
| Nike Inc | Q3 2026 | -4.3 % | -2.1 % |
| Ralph Lauren Corporation | Q2 2026 | +14.0 % | +19.0 % |
| Amer Sports Inc | Q4 2025 | +26.7 % | +461.7 % |
| Lululemon Athletica Inc | Q2 2026 | -4.3 % | -11.2 % |
| PEERS TOTAL | +7.3 % | +11.8 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Under Armour Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Under Armour Inc | Q2 2026 | -14.2 % | -58.7 % |
| Ross Stores Inc | Q1 2026 | +18.1 % | +0.8 % |
| Nike Inc | Q3 2026 | -5.3 % | -3.9 % |
| Ralph Lauren Corporation | Q2 2026 | +8.1 % | -71.5 % |
| Amer Sports Inc | Q4 2025 | +19.6 % | -5.5 % |
| Lululemon Athletica Inc | Q2 2026 | -9.0 % | -15.9 % |
Under Armour Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Under Armour Inc | - | - | - |
| Ross Stores Inc | 15.18% | 23.36% | 38.42% |
| Nike Inc | 8.26% | 13.37% | 21.56% |
| Ralph Lauren Corporation | 13.20% | 14.27% | 36.63% |
| Amer Sports Inc | 4.38% | 3.89% | 7.57% |
| Lululemon Athletica Inc | 16.97% | 21.73% | 29.73% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Under Armour Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Under Armour Inc | - | 0.45 |
| Ross Stores Inc | 32.32 | 3.12 |
| Nike Inc | 18.55 | 1.25 |
| Ralph Lauren Corporation | 23.76 | 2.76 |
| Amer Sports Inc | 41.41 | 2.70 |
| Lululemon Athletica Inc | 9.13 | 1.13 |
| PEERS AVERAGE | 18.76 | 1.17 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.