Twilio Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Twilio Inc (TWLO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Twilio Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 5,573M vs 95,337M combined for tracked competitors (5.5% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+7.6% annualized vs trailing 12 months), vs accelerating (+30.8%) for its tracked peer group.
- Growth: Twilio Inc generated 22.1% revenue growth year over year in Q2 2026, vs 78.6% for its tracked competitors combined.
- Profitability: Its 71.2% net margin compares with 41.8% for the peer group.
- Scale: Twilio Inc ranks #21 of 260 companies by market capitalization in the Software & Programming industry, holding 0.6% of industry market cap.
- Peer revenue share: Twilio Inc accounted for 4.6% of combined revenue among its tracked peer group, down from 6.6% a year earlier.
- Peer differentiation: Revenue per employee of $1.00M compares with $1.77M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
TWLO Sales vs. its Competitors, Q2 2026
Twilio Inc reported revenue growth of 22.10 % year on year in Q2 2026, below its competitors' combined revenue growth of 78.56 %.
With a net margin of 71.19 %, Twilio Inc achieved higher profitability than its competitors (41.83 %).
Twilio Inc generated 4.59 % of the combined sales of its peer group, down from 6.57 % a year earlier.
Twilio Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Twilio Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Twilio Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (10) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Twilio Inc's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.0% year over year, combined, vs 22.1% for Twilio Inc. Twilio Inc's share of combined industry revenue moved from 0.44% to 0.47%, a gain of 0.02 percentage points.
Twilio Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Twilio Inc | Yes | Yes | Yes | No |
| Competitors combined (17) | ||||
| High-Confidence Competitors (13) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
TWLO Stock Performance relative to its Competitors
TWLO Stock Performance relative to High-Confidence Competitors
TWLO Stock Performance relative to Similar-Size Competitors
TWLO Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Bandwidth Inc | 282.9% | Outperformed |
| 2 | Ringcentral Inc | 282.9% | Outperformed |
| 3 | Broadcom Inc | 282.9% | Outperformed |
| 4 | Five9 Inc | 282.9% | Outperformed |
| 5 | Vimeo Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Twilio Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Twilio Inc's Comment on Competition and Industry Peers
completeness of offering;
credibility with developers;
global reach;
ease of integration and programmability;
product features;
platform scalability, reliability, security and performance;
brand awareness and reputation;
the strength of sales and marketing efforts;
customer support; and
the cost of deploying and using our products.
We believe that we compete favorably on the basis of the factors listed above.
We believe that none of our competitors currently competes directly with us
across all of our product offerings.
Our competitors fall into four primary categories:
legacy on-premise vendors, such as Avaya and Cisco;
regional network service providers that offer limited developer functionality on top of their own physical infrastructure;
smaller software companies that compete with portions of our product line; and
software-as-a-service "SaaS" companies that offer prepackaged applications
for a narrow set of use cases.
Some of our competitors have greater financial, technical and other resources,
greater name recognition, larger sales and marketing budgets and larger intellectual
property portfolios. As a result, certain of our competitors may be able to
respond more quickly and effectively than we can to new or changing opportunities,
technologies, standards or customer requirements. In addition, some competitors
may offer products or services that address one or a limited number of functions
at lower prices, with greater depth than our products or geographies where we
do not operate. With the introduction of new products and services and new market
entrants, we expect competition to intensify in the future. Moreover, as we
expand the scope of our platform, we may face additional competition.
Publicly Traded Peers of Twilio Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Twilio Inc | 45,833.05 | 5,572.76 |
| Broadcom Inc | 1,708,348.59 | 89,104.00 |
| Ringcentral Inc | 6,594.30 | 2,584.64 |
| Five9 Inc | 2,962.70 | 1,204.69 |
| Bandwidth Inc | 2,010.76 | 787.45 |
| Hello Group Inc | 1,659.13 | 1,482.48 |
| SUBTOTAL | 1,770,891.71 | 103,876.55 |
Sign in to see all competitors of Twilio Inc .
Sources: Twilio Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Twilio Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Twilio Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Konatel Inc | Named by the company | 85% |
| RCRT | Named by the company | 85% |
| Amplitude Inc | Named by the company | 85% |
| Fullnet Communications Inc | Named by the company | 85% |
| Nixxy Inc | Named by the company | 85% |
| Liveperson Inc | Named by the company | 85% |
| Csg Systems International Inc | Named by the company | 85% |
| Kaltura Inc | Named by the company | 85% |
| Ooma Inc | Named by the company | 85% |
| Marchex Inc | Named by the company | 85% |
| Kore Group Holdings Inc | Named by the company | 85% |
| 8x8 Inc | Named by the company | 85% |
| Ringcentral Inc | Named by the company | 85% |
| Five9 Inc | Named by the company | 85% |
| Cloud Communications | Named by the company | 85% |
| Docgo Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Twilio Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Twilio Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Broadcom Inc | Semiconductor Solutions 64.81 % |
| Ringcentral Inc | Reportable 100.00 % |
| Crexendo Inc | Reportable Segment 100.00 % |
| Kaltura Inc | Enterprise, Education and Technology 77.43 % |
| Kore Group Holdings Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Twilio Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Twilio Inc | 45,833 | 997,451 | 205,610 |
| Broadcom Inc | 1,708,349 | 2,700,121 | 1,159,545 |
| Ringcentral Inc | 6,594 | 350,316 | 14,944 |
| Five9 Inc | 2,963 | 413,982 | 20,435 |
| Bandwidth Inc | 2,011 | 715,866 | 5,323 |
| Hello Group Inc | 1,659 | 1,322,458 | 102,884 |
| PEERS TOTAL | 1,725,059 | 1,767,386 | 688,667 |
Twilio Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Twilio Inc | United States 64.13 % |
| Broadcom Inc | Asia Pacific 60.15 % |
| Five9 Inc | United States 88.52 % |
| Bandwidth Inc | United States 87.14 % |
| Vimeo Inc | United States 54.38 % |
| Sprinklr Inc | Americas 55.83 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Twilio Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 236 companies in Twilio Inc's industry classification, broader than the peer set above. Market cap in millions of $.Twilio Inc ranks #21 of 236 companies by market capitalization in its industry, holding 0.59 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,661, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Microsoft Corporation | 3,756,759 | 50.30 % |
| 2 | Palantir Technologies Inc | 486,305 | 6.51 % |
| 3 | Oracle Corporation | 388,902 | 5.21 % |
| 4 | Sap Se | 268,701 | 3.60 % |
| 5 | Crowdstrike Holdings Inc | 1,234 | 5.2% |
| 6 | Salesforce Inc | 1,234 | 5.2% |
| 7 | Shopify Inc | 1,234 | 5.2% |
| 8 | Full Truck Alliance Co Ltd | 1,234 | 5.2% |
| 9 | Servicenow Inc | 1,234 | 5.2% |
| 10 | Cloudflare Inc | 1,234 | 5.2% |
| 21 | Twilio Inc | 43,806 | 0.59 % |
Market cap and industry share for the rest of Twilio Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Twilio Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 16 | Intuit Inc | 72,931 | -61.99 % |
| 17 | Coreweave Inc | 48,320 | -30.76 % |
| 18 | Atlassian Corporation | 45,458 | 3.36 % |
| 19 | Block Inc | 45,295 | 0.97 % |
| 20 | Veeva Systems Inc | 1,234 | 12.3% |
| 21 | Twilio Inc | 43,806 | 170.69 % |
| 22 | Autodesk Inc | 1,234 | 12.3% |
| 23 | Kingsoft Cloud Holdings Ltd | 1,234 | 12.3% |
| 24 | Take two Interactive Software Inc | 1,234 | 12.3% |
| 25 | Okta Inc | 1,234 | 12.3% |
| 26 | Roblox Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Twilio Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Twilio Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (343 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 48.53 % | 64.28 % (avg) | -15.8 pp |
| Operating Margin | 5.20 % | industry median | +7.9 pp |
| EBITDA Margin | 6.47 % | 2.53 % (avg) | +3.9 pp |
| Capital Intensity (Capex / Revenue) | 1.29 % | 4.79 % (avg) | -3.5 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Twilio Inc's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (343 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 27.8x | 39.5x | -11.6x |
| EV / EBITDA | 83.3x | 21.7x | +61.6x |
| P/B | 3.9x | 5.4x | -1.4x |
| Return on Equity | 14.15 % | industry aggregate | -11.05 % |
| Return on Invested Capital | 1.68 % | -0.26 % (avg) | 1.94 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Twilio Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 62.92 % | 74.52 % | 55.30 % | 61.31 % | 34.64 % | 8.56 % | 7.30 % | 13.67 % |
| Operating Margin | -17.73 % | -32.60 % | -27.98 % | -32.22 % | -31.50 % | -21.10 % | -1.20 % | 3.11 % |
| Return on Invested Capital | -9.87 % | -4.25 % | -4.10 % | -4.01 % | -5.32 % | -4.14 % | -0.29 % | 0.93 % |
| P/E | - | - | - | - | - | - | - | 651.1x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Twilio Inc's Strategic Group Map
Every company in Twilio Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Twilio Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Twilio Inc's BCG Growth-Share Matrix
Relative market share (vs Twilio Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Twilio Inc falls in the Question Mark quadrant: relative market share of 0.01x vs its largest competitor, in an industry growing revenue 11.6% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Microsoft Corporation alone holds 50% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Twilio Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,661 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.29 % vs industry average 4.79 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Twilio Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Twilio Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Twilio Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Twilio Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Twilio Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 7.9 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+7.6% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 11.1 points below the industry aggregate.
- Low relative market share vs the industry leader (0.01x).
Opportunities
- Industry revenue growing at a healthy 11.6% median pace.
- Trades at a lower P/E than the industry average (27.8x vs 39.5x) despite a higher return on invested capital -- a possible re-rating opportunity.
- A meaningful share of tracked competitors (35.30 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by Microsoft Corporation, holding 50.30 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Twilio Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Twilio Inc | 0.87 | 4.48 | 0.12 |
| Broadcom Inc | 0.99 | 2.05 | 0.75 |
| Ringcentral Inc | 0.14 | 0.80 | - |
| Five9 Inc | 1.02 | 4.44 | 0.93 |
| Bandwidth Inc | 0.46 | 1.24 | 0.61 |
| Hello Group Inc | 2.56 | 4.68 | 0.00 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Twilio Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Twilio Inc | Q2 2026 | +22.1 % | +4,659.4 % |
| Broadcom Inc | Q2 2026 | +85.5 % | +216.1 % |
| Ringcentral Inc | Q2 2026 | +6.1 % | +196.5 % |
| Five9 Inc | Q2 2026 | +10.6 % | +191.8 % |
| Bandwidth Inc | Q1 2026 | +19.8 % | +9,485.7 % |
| Hello Group Inc | Q4 2025 | +2.4 % | -19.0 % |
| PEERS TOTAL | +68.6 % | +230.0 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Twilio Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Twilio Inc | Q2 2026 | +23.7 % | +45.2 % |
| Broadcom Inc | Q2 2026 | +74.0 % | +274.6 % |
| Ringcentral Inc | Q2 2026 | +3.8 % | +14.0 % |
| Five9 Inc | Q2 2026 | +14.7 % | +99.3 % |
| Bandwidth Inc | Q1 2026 | +27.5 % | -8.4 % |
| Hello Group Inc | Q4 2025 | +4.4 % | +80.0 % |
Twilio Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Twilio Inc | 11.52% | 12.51% | 14.15% |
| Broadcom Inc | 21.57% | 24.07% | 43.74% |
| Ringcentral Inc | 7.59% | 15.31% | - |
| Five9 Inc | 3.28% | 3.73% | 7.49% |
| Bandwidth Inc | 0.57% | 0.67% | 1.48% |
| Hello Group Inc | 5.85% | 6.75% | 7.28% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Twilio Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Twilio Inc | 39.91 | 8.22 |
| Broadcom Inc | 44.53 | 19.17 |
| Ringcentral Inc | 61.40 | 2.55 |
| Five9 Inc | 50.97 | 2.46 |
| Bandwidth Inc | - | 2.55 |
| Hello Group Inc | 2.07 | 1.12 |
| PEERS AVERAGE | 44.89 | 17.05 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.