Qutoutiao Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Qutoutiao Inc (QTT) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Qutoutiao Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 139M vs 22,441M combined for tracked competitors (0.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+300.0% annualized vs trailing 12 months), vs accelerating (+188.1%) for its tracked peer group.
- Growth: Qutoutiao Inc generated 33.3% revenue growth year over year in Q4 2024, vs -19.5% for its tracked competitors combined.
- Profitability: Its -16.5% net margin compares with 23.6% for the peer group.
- Peer revenue share: Qutoutiao Inc accounted for 0.9% of combined revenue among its tracked peer group, up from 0.5% a year earlier.
- Peer differentiation: Revenue per employee of $0.12M compares with $3.57M for the peer group (0.0x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
QTT Sales vs. its Competitors, Q4 2024
Qutoutiao Inc reported revenue growth of 33.32 % year on year in Q4 2024, above its competitors' combined revenue change of -19.53 %.
With a net margin of -16.48 %, Qutoutiao Inc reported lower profitability than its competitors (23.61 %).
Qutoutiao Inc generated 0.85 % of the combined sales of its peer group, up from 0.52 % a year earlier.
Qutoutiao Inc vs. its Competitors, Q4 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Qutoutiao Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Qutoutiao Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Qutoutiao Inc's competitor groups requires a Commercial License.
For context: the Internet Services & Social Media industry grew revenue 20.1% year over year, combined, vs 33.3% for Qutoutiao Inc. Qutoutiao Inc's share of combined industry revenue moved from 0.04% to 0.04%, a gain of 0.00 percentage points.
Qutoutiao Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Qutoutiao Inc | - | - | - | - |
| Competitors combined (5) | ||||
| High-Confidence Competitors (1) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
QTT Stock Performance relative to its Competitors
QTT Stock Performance relative to High-Confidence Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Sohu com Limited | 282.9% | Outperformed |
| 2 | Netease Inc | 282.9% | Outperformed |
| 3 | Phoenix New Media Limited | 282.9% | Outperformed |
| 4 | Tencent Music Entertainment Group | 282.9% | Outperformed |
| 5 | Roblox Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Qutoutiao Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Qutoutiao Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Qutoutiao Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Qutoutiao Inc | 13.95 | 139.23 |
| Netease Inc | 77,905.56 | 16,104.33 |
| Roblox Corporation | 30,003.87 | 5,639.34 |
| Phoenix New Media Limited | 818.65 | 113.56 |
| Sohu com Limited | 369.87 | 583.84 |
| Tencent Music Entertainment Group | - | 4,885.95 |
| SUBTOTAL | 109,111.89 | 27,466.26 |
Sources: Qutoutiao Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Qutoutiao Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Qutoutiao Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Phoenix New Media Limited | Named by the company | 85% |
| Trademark Office. The Group | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Qutoutiao Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Qutoutiao Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Qutoutiao Inc | 14 | 116,026 | -19,127 |
| Netease Inc | 77,906 | 1,789,369,889 | 552,890,667 |
| Roblox Corporation | 30,004 | 1,839,916 | -329,030 |
| Phoenix New Media Limited | 819 | 201,707 | 96 |
| Sohu com Limited | 370 | 145,961 | 98,522 |
| Tencent Music Entertainment Group | - | 257,155,105 | 88,732,658 |
| PEERS TOTAL | 109,098 | 3,569,361 | 789,916 |
Qutoutiao Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Qutoutiao Inc's industry classification, broader than the peer set above. Market cap in millions of $.Qutoutiao Inc ranks #0 of 75 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 6,223, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,858,015 | 78.61 % |
| 2 | Applovin Corporation | 104,741 | 4.43 % |
| 3 | Nebius Group n v | 60,012 | 2.54 % |
| 4 | Gds Holdings Limited | 52,815 | 2.23 % |
| 5 | Rentokil Initial Plc | 1,234 | 5.2% |
| 6 | Thomson Reuters Corporation | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Digitalocean Holdings Inc | 1,234 | 5.2% |
| 9 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 10 | Gartner Inc | 1,234 | 5.2% |
| 0 | Qutoutiao Inc | 14 | 0.00 % |
Market cap and industry share for the rest of Qutoutiao Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2023-03-22.
Qutoutiao Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 6,223 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See Qutoutiao Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Qutoutiao Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Qutoutiao Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+300.0% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
No rule matched.
Threats
- Industry dominated by Meta Platforms Inc , holding 78.61 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Qutoutiao Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Qutoutiao Inc | 0.48 | 0.52 | - |
| Netease Inc | 0.90 | 3.45 | 0.04 |
| Roblox Corporation | 0.21 | 0.90 | 3.02 |
| Phoenix New Media Limited | 1.11 | 2.85 | - |
| Sohu com Limited | 0.39 | 2.90 | - |
| Tencent Music Entertainment Group | 0.58 | 2.22 | 0.00 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Qutoutiao Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Qutoutiao Inc | Q4 2024 | +33.3 % | - |
| Netease Inc | Q4 2025 | +11.6 % | +20.0 % |
| Roblox Corporation | Q2 2026 | +35.9 % | - |
| Phoenix New Media Limited | Q4 2025 | +9.3 % | - |
| Sohu com Limited | Q4 2025 | -2.3 % | - |
| Tencent Music Entertainment Group | Q4 2025 | +23.8 % | +70.6 % |
| PEERS TOTAL | +15.0 % | +45.1 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Qutoutiao Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Qutoutiao Inc | Q4 2024 | +30.9 % | +150.0 % |
| Netease Inc | Q4 2025 | +6.3 % | +10.7 % |
| Roblox Corporation | Q2 2026 | +23.7 % | +6.1 % |
| Phoenix New Media Limited | Q4 2025 | -10.0 % | +149.9 % |
| Sohu com Limited | Q4 2025 | -20.7 % | -56.2 % |
| Tencent Music Entertainment Group | Q4 2025 | -30.8 % | +2.2 % |
Qutoutiao Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Qutoutiao Inc | - | - | - |
| Netease Inc | 15.72% | 20.57% | 21.71% |
| Roblox Corporation | - | - | - |
| Phoenix New Media Limited | 0.02% | 0.03% | 0.03% |
| Sohu com Limited | 24.09% | 30.08% | 30.84% |
| Tencent Music Entertainment Group | 11.07% | 11.48% | 13.67% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Qutoutiao Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Qutoutiao Inc | - | 0.10 |
| Netease Inc | 16.14 | 4.84 |
| Roblox Corporation | - | 5.32 |
| Phoenix New Media Limited | - | 7.21 |
| Sohu com Limited | 0.94 | 0.63 |
| Tencent Music Entertainment Group | 36.36 | - |
| PEERS AVERAGE | 18.11 | 3.97 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.