Niq Global Intelligence Plc's

The global consumer market in 2025 is projected to involve over 75,000 companies and retailers competing for approximately $65 trillion in annual consumer spending. Newer insurgent brands, representing 2-3% of companies, accounted for nearly 20% of market growth as of 2023. The market is influenced by macroeconomic factors and technological developments such as digital channels and artificial intelligence. NIQ provides a scalable AI-powered technology platform combined with domain expertise to deliver insights into consumer shopping behavior. The company is recognized as one of two preferred data partners for retailers and is noted for its global reach and comprehensive view of consumer shopping behavior. NIQ has expanded its data sources beyond traditional point-of-sale information to include e-receipt collection in 22 countries, online digital shelf measurement in 53 countries, and sales and market share data from high-growth channels such as direct-to-consumer platforms, social media, and digital marketplaces. NIQ offers products for omnichannel measurement, eCommerce measurement, and consumer behavior insights, including the BASES AI Screener, a generative AI-based proprietary tool covering more than 35 categories.