Niq Global Intelligence Plc's Business Segments

The registrant is a global consumer intelligence company operating The NIQ Ecosystem, an integrated platform that combines proprietary data, artificial intelligence, machine learning, and analytics to provide insights into consumer shopping behavior worldwide. The company operates in 90 countries, covering approximately 82% of the global population, and aggregates data from sources including retail point-of-sale feeds, consumer panels, and eCommerce partnerships, managing around 18 million consumer relationships. Its solutions serve brands, retailers, and other clients by delivering insights that support strategic and operational decisions, performance measurement, market positioning, innovation, and growth. The company’s offerings are divided into two main groups: Intelligence, which represents about 81% of revenue and includes omnichannel measurement and consumer insights; and Activation, which accounts for about 19% of revenue and includes innovation, brand, media, and analytics products that inform consumer behavior and growth strategies. The registrant’s client base includes approximately 23,000 companies, including about half of the Fortune 500 and nearly 80% of the Fortune 100. Its solutions support sales optimization, pricing, promotions, product development, marketing, and executive decision-making, with over 74,000 active users as of December 31, 2025.

The registrant operates through three reportable segments: Americas (North America and Latin America), EMEA (Europe, the Middle East, and Africa), and APAC (Asia and the western Pacific region). Revenue is derived from two product groups: Intelligence (Consumer Measurement) and Activation (Consumer Analytics). Intelligence solutions provide retail measurement, consumer behavior insights, and retailer solutions for consumer brands and retailers. Activation solutions offer customized analytics and predictive models to support decision-making in product development, pricing, marketing, and supply chain management. Client engagements typically begin with Intelligence solutions sold under multi-year or annual subscription contracts, granting access to core software and data. For the year ended December 31, 2025, Intelligence solutions represented approximately 81% of revenue, with about 84% of Intelligence revenue from subscription contracts that had a net dollar retention rate of 105%. Subscription contracts include annual price and product enhancement escalators, and contract values vary by country and purchased modules, such as eCommerce or omnichannel reads.