Competition & Peer Data API & CSV Delivery

Hour Loop Inc's Competitiveness

A competitive positioning analysis and financial ratio benchmarking of Hour Loop Inc (HOUR) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.

Peer Data As of Q2 2026
Competitors Tracked
9
Publicly traded peers
Peer Group Market Share
0.01 %
vs 0.01 % a year ago
Revenue Growth Y/Y
28.10 %
Peers: 12.62 %
Net Margin
3.10 %
Peers: 17.74 %

Key Findings: Hour Loop Inc vs Its Competitors

  • TTM: Trailing 12-month revenue of 153M vs 1,581,710M combined for tracked competitors (0.0% combined share).
  • Trending: Latest-quarter revenue run-rate is decelerating (-11.2% annualized vs trailing 12 months), vs accelerating (+2.9%) for its tracked peer group.
  • Growth: Hour Loop Inc generated 28.1% revenue growth year over year in Q2 2026, vs 12.6% for its tracked competitors combined.
  • Profitability: Its 3.1% net margin compares with 17.7% for the peer group.
  • Scale: Hour Loop Inc ranks #25 of 36 companies by market capitalization in the Internet, E-commerce, Online Shops industry, holding 0.0% of industry market cap.
  • Peer revenue share: Hour Loop Inc accounted for 0.0% of combined revenue among its tracked peer group, up from 0.0% a year earlier.
  • Peer differentiation: Revenue per employee of $0.96M compares with $0.40M for the peer group (2.4x).

Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).

HOUR Sales vs. its Competitors, Q2 2026

Hour Loop Inc reported revenue growth of 28.10 % year on year in Q2 2026, above its competitors' combined revenue growth of 12.62 %.

With a net margin of 3.10 %, Hour Loop Inc reported lower profitability than its competitors (17.74 %).

Hour Loop Inc generated 0.01 % of the combined sales of its peer group, up from 0.01 % a year earlier.

API endpoints for this dataset
https://api.csimarket.com/api/v1/companies/HOUR/competitors
https://api.csimarket.com/api/v1/companies/HOUR/relationships
https://api.csimarket.com/api/v1/companies/HOUR/similar
Programmatic access for models, analytics, and integration workflows.

Hour Loop Inc vs. its Competitors, Q2 2026

Revenue growth, year on year

Hour Loop Inc +28.1 %
Competitors combined +12.6 %

Net income growth, year on year

Hour Loop Inc -10.7 %
Competitors combined +172.4 %

Net margin

Hour Loop Inc +3.1 %
Competitors combined +17.7 %

Revenue run-rate vs trailing 12 months

Hour Loop Inc -11.2 %
Competitors combined +2.9 %

TTM net margin

Hour Loop Inc +1.1 %
Competitors combined +10.3 %

TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.

Competitor Financial Benchmarking - TTM Commercial

TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Hour Loop Inc and its 4 competitor groupings. Available under Commercial License.

Entity TTM Revenue Latest Q ×4 Rev Run-rate vs TTM TTM Net Income TTM Net Margin
Hour Loop Inc $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitors combined $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Similar-Size Competitors (9) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Similar Growth & Profitability (5) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitor Financial Benchmarking

TTM revenue, run-rate and net margin benchmarking across Hour Loop Inc's competitor groups requires a Commercial License.

For context: the Internet, E-commerce, Online Shops industry grew revenue 54.1% year over year, combined, vs 28.1% for Hour Loop Inc. Hour Loop Inc's share of combined industry revenue moved from 0.01% to 0.01%, a gain of 0.00 percentage points.

Hour Loop Inc's Competitor Quality Breadth

Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).

Entity Profitable Expanding Above Industry Growth Distressed
Hour Loop Inc Yes Yes Yes No
Competitors combined (9) 67% 89% 67% 38%
Similar-Size Competitors (10) 50% 38% 13% 17%
Similar Growth & Profitability (8) 100.00 % (8 of 8) 100.00 % (8 of 8) 87.50 % (7 of 8) 25.00 % (2 of 8)

Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.

Market Share of the Peer Group, Q2 2026

0%market share
  • Hour Loop Inc0.0%
  • Competitors combined100.0%

Share of combined quarterly revenue of Hour Loop Inc and its 9 tracked competitors.

See Hour Loop Inc's full market share breakdown »

HOUR Stock Performance relative to its Competitors

HOUR Competitors (weighted) Percent change over the selected range

Hour Loop Inc's Share Price Performance vs Peer Groups

Trailing 12-month total share price return, and the share of each group that outperformed the U.S.A. 500 over the same period. Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC.
12.5%beat U.S.A. 500
Competitors Combined
(1 of 8)
44.4%beat U.S.A. 500
Similar-Size
(4 of 9)
12.5%beat U.S.A. 500
Similar Growth & Profitability
(1 of 8)
Entity TTM Share Price Return
(group: median)
vs U.S.A. 500
Hour Loop Inc -31.20 % Underperformed
Competitors combined (8) 40.4% 63.2%
High-Confidence Competitors (0) 40.4% 63.2%
Similar-Size Competitors (9) 40.4% 63.2%
Similar Growth & Profitability (8) 40.4% 63.2%
Peer Group Share Price Returns

TTM share price return and U.S.A. 500 outperformance for Hour Loop Inc's competitor groups requires a Commercial License.

Source: CSIMarket API (daily market-structure computation). Outperformance is trailing-12-month total return vs the U.S.A. 500 over the same window, not risk-adjusted.

HOUR Stock Performance relative to Similar-Size Competitors

HOUR Similar-Size Competitors (equal-weighted, 10) Percent change over the selected range

HOUR Stock Performance relative to Similar Growth & Profitability Competitors

HOUR Similar Growth & Profitability Competitors (equal-weighted, 8) Percent change over the selected range

5 Best-Performing Tracked Competitors, Trailing 12 Months

#CompetitorTTM Share Price Returnvs U.S.A. 500
1 Target Corporation 282.9% Outperformed
2 Williams sonoma Inc 282.9% Outperformed
3 Amazon com Inc 282.9% Outperformed
4 Wayfair inc 282.9% Outperformed
5 Walmart Inc 282.9% Outperformed
Best-Performing Competitor Returns

TTM share price return and U.S.A. 500 outperformance for Hour Loop Inc's best-performing tracked competitors requires a Commercial License.

Source: CSIMarket API, trailing 12 months.

Hour Loop Inc's Comment on Competition and Industry Peers

The company operates among approximately 1.9 million active third-party sellers on Amazon. It has two primary competitive advantages: experienced operations and sales teams skilled in listing, shipment, advertising, reconciliation, and sales; and a proprietary software system tailored to its business model that processes large volumes of data daily to optimize operations and sales. The company focuses its advertising on products with anticipated higher demand and allocates its advertising budget to items that generate the most return. It also monitors competitors' advertised products and pricing, opting not to compete when larger competitors price products low or at a loss, thereby maintaining profitability.

Publicly Traded Peers of Hour Loop Inc

Revenue and income for trailing 12 months, in millions of $, except employees
Company Market Cap Revenues Income Employees
Hour Loop Inc 67.39 152.95 1.75 159
Amazon com Inc 2,683,773.45 776,231.00 135,281.00 1,576,000
Walmart Inc 867,447.94 735,840.00 22,499.00 2,100,000
Shopify Inc 186,916.48 13,269.00 4,645.00 7,600
Target Corporation 72,212.39 106,377.00 3,450.00 415,000
Williams sonoma Inc 27,467.62 8,004.50 1,179.08 19,800
SUBTOTAL 3,878,278.28 1,697,010.82 162,572.08 4,242,168
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Sources: Hour Loop Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Hour Loop Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.

Hour Loop Inc's Business Segment Mix vs Peers

Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).
Company Largest Segment 2nd Segment 3rd Segment
Amazon com Inc North America 57.75 % Amazon Web Services 20.99 % International 20.98 %
Walmart Inc Walmart US 66.44 % Walmart International 19.99 % Sam's Club US 13.55 %
Williams sonoma Inc Reportable 100.00 % Pottery Barn 39.24 % West Elm 26.10 %
Coupang Inc Product Commerce 83.84 % Developing Offerings 16.16 % -
Wayfair inc US 88.80 % International 11.20 % -

Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).

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Hour Loop Inc's Productivity vs Peers Comparison

Revenue and income per employee, trailing 12 months, in $; market cap in millions of $
CompanyMarket CapRevenue / EmployeeIncome / Employee
Hour Loop Inc 67 961,968 10,997
Amazon com Inc 2,683,773 492,532 85,838
Walmart Inc 867,448 350,400 10,714
Shopify Inc 186,916 1,745,921 611,184
Target Corporation 72,212 256,330 8,313
Williams sonoma Inc 27,468 404,268 59,550
PEERS TOTAL 3,878,211 400,013 38,324
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Hour Loop Inc's Geographic Revenue Exposure vs Peers

Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.
Company Largest Market 2nd Market 3rd Market
Hour Loop Inc International 5.38 % - -
Williams sonoma Inc Non-US 4.07 % - -

Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.

Hour Loop Inc's Position in Industry Market Structure

Market-capitalization share and concentration across all 32 companies in Hour Loop Inc's industry classification, broader than the peer set above. Market cap in millions of $.

Hour Loop Inc ranks #25 of 32 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 9,410, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).

Rank Company Market Cap Industry Share
1 Amazon com Inc 2,673,525 97.00 %
2 Coupang Inc 24,161 0.88 %
3 Cdw Corp 16,704 0.61 %
4 Wayfair inc 12,551 0.46 %
5 Chewy Inc 1,234 5.2%
6 Insight Enterprises Inc 1,234 5.2%
7 Pattern Group Inc 1,234 5.2%
8 Pc Connection Inc 1,234 5.2%
9 Gigacloud Technology Inc 1,234 5.2%
10 Revolve Group Inc 1,234 5.2%
25 Hour Loop Inc 64 0.00 %
Full Industry Market Structure

Market cap and industry share for the rest of Hour Loop Inc's industry peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.

Hour Loop Inc's Same-Size Peers & Stock Performance

Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.
Rank Company Market Cap TTM Return 3M Momentum Beta Sharpe (1Y)
20 Thredup Inc 284 -76.53 % -68.92 % 1.60 -1.36
21 Contextlogic Inc 282 84.61 % 65.73 % 0.71 2.17
22 1stdibs com Inc 138 47.06 % -18.03 % 0.68 0.87
23 Global Ai Inc 124 - - 0.16 1.44
24 A k a Brands Holding Corp 1,234 12.3% 4.5% 1.10 0.80
25 Hour Loop Inc 64 -31.20 % -0.54 % 1.12 -0.30
26 Able View Global Inc 1,234 12.3% 4.5% 1.10 0.80
27 Grove Collaborative Holdings Inc 1,234 12.3% 4.5% 1.10 0.80
28 The Beachbody Company Inc 1,234 12.3% 4.5% 1.10 0.80
29 Lulu s Fashion Lounge Holdings Inc 1,234 12.3% 4.5% 1.10 0.80
30 Giftify Inc 1,234 12.3% 4.5% 1.10 0.80
Full Same-Size Peer Performance

Market cap, return, momentum, beta and Sharpe ratio for the rest of Hour Loop Inc's same-size peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.

Hour Loop Inc's Profitability & Cost Structure

Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet, E-commerce, Online Shops industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (50 companies).
Metric Company Industry Difference
Gross Margin 51.63 % 39.17 % (avg) +12.5 pp
Operating Margin 1.53 % industry median -0.1 pp
EBITDA Margin 1.51 % -2.82 % (avg) +4.3 pp
Capital Intensity (Capex / Revenue) 0.05 % 1.73 % (avg) -1.7 pp

Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.

Hour Loop Inc's Valuation vs Competitive Position

Valuation multiples vs the Internet, E-commerce, Online Shops industry average (50 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.
Metric Company Industry Average Difference
P/E 48.0x 18.4x +29.6x
EV / EBITDA 29.8x 14.3x +15.5x
P/B 8.9x 3.2x +5.7x
Return on Equity 22.30 % industry aggregate -7.95 %
Return on Invested Capital 14.89 % 4.58 % (avg) 10.31 %

Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.

Hour Loop Inc's Multi-Year Financial Trajectory

Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.
Metric 20212022202320242025
Revenue Growth --59.35 %4.86 %2.63 %
Operating Margin 8.72 %-2.02 %-2.30 %0.53 %1.74 %
Return on Invested Capital 824.89 %-12.08 %-25.45 %4.90 %17.73 %
P/E ---110.9x37.4x

Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.

Hour Loop Inc's Strategic Group Map

Every company in Hour Loop Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Hour Loop Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.

Revenue Growth (TTM, %)Operating Margin (%)RHVIPSCDWRVLVWMTCNXNCHWYHour Loop IncDDL

Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.

Hour Loop Inc's BCG Growth-Share Matrix

Relative market share (vs Hour Loop Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.

Question Mark Star Dog Cash Cow Relative Market Share (vs largest competitor) Industry Revenue Growth (%) Hour Loop Inc

Hour Loop Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 3.0% (median, trailing 12 months).

Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Amazon com Inc alone holds 97% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.

Hour Loop Inc's Competitive Forces (Porter's Five Forces)

Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.
Force Assessment Basis
Competitive Rivalry Low Industry HHI of 9,410 (see Industry Market Structure & Concentration above)
Barriers to Entry Lower than typical for the industry Capital intensity (capex / revenue) of 0.05 % vs industry average 1.73 % (see Profitability & Cost Structure above)
Supplier Power Not covered on this page See Hour Loop Inc's dedicated suppliers page for concentration and dependency data
Buyer Power Not covered on this page See Hour Loop Inc's dedicated customers page for concentration and dependency data
Threat of Substitutes - No systematic data source for cross-product substitution exists in this system; not estimated

Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.

Hour Loop Inc's Industry Attractiveness & Competitive Strength

A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.

High Strength
Medium Strength
Low Strength
High Attractiveness
Invest / Grow
Invest / Grow
Selective
Medium Attractiveness
Invest / Grow
Selective Hour Loop Inc
Harvest
Low Attractiveness
Selective
Harvest
Harvest / Divest

Hour Loop Inc falls in the Medium attractiveness / Medium strength cell: Selective.

Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.

Hour Loop Inc's SWOT

Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.

Strengths

No rule matched.

Weaknesses

  • Return on equity 8.0 points below the industry aggregate.
  • Latest-quarter revenue run-rate is decelerating (-11.2% annualized vs trailing 12 months).
  • Underperforming the U.S.A. 500 over the trailing 12 months.
  • Low relative market share vs the industry leader (0.00x).

Opportunities

  • A meaningful share of tracked competitors (37.50 %) show financial-distress signals, a possible opening to gain share.

Threats

  • Industry dominated by Amazon com Inc , holding 97.00 % of industry market cap.

Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.

Hour Loop Inc's Financial Strength vs Peers Comparison

Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months
CompanyQuick RatioWorking CapitalDebt / EquityAsset Turnover
Hour Loop Inc 0.09 1.39 0.08 5.77
Amazon com Inc 0.38 1.07 0.21 0.87
Walmart Inc 0.10 0.78 0.38 2.54
Shopify Inc 1.16 5.18 0.02 0.90
Target Corporation 0.21 0.96 1.02 1.81
Williams sonoma Inc 0.48 1.40 - 1.50
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.

Hour Loop Inc's Revenue and Income Growth vs Peers

Quarterly revenue and net income growth, year over year and quarter over quarter
CompanyPeriodRevenue Y/YRevenue Q/QIncome Y/YIncome Q/Q
Hour Loop Inc Q2 2026+28.1 %+17.0 %-10.6 %+27.7 %
Amazon com Inc Q2 2026+19.9 %+10.8 %+244.9 %+107.1 %
Walmart Inc Q2 2026+5.9 %+5.7 %-8.7 %+18.9 %
Shopify Inc Q2 2026+33.7 %+13.0 %+261.7 %+6,083.0 %
Target CorporationQ1 2026+6.7 %-16.5 %-24.6 %-25.3 %
Williams sonoma Inc Q2 2026+6.7 %+8.5 %+36.6 %+46.1 %
PEERS TOTAL+11.9 %+6.4 %+157.7 %+94.3 %
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.

Hour Loop Inc's Peers' Costs of Sales and Capital Expenditures

Context for revenue growth: peer costs and capex, year over year and quarter over quarter
CompanyPeriodCosts Y/YCosts Q/QCapex Y/YCapex Q/Q
Hour Loop Inc Q2 2026+37.7 %+14.8 %-46.9 %-99.2 %
Amazon com Inc Q2 2026+18.5 %+9.5 %+300.3 %+191.4 %
Walmart Inc Q2 2026+4.5 %+4.3 %+16.7 %+12.2 %
Shopify Inc Q2 2026+37.7 %+20.4 %+100.0 %-20.0 %
Target CorporationQ1 2026+5.4 %-19.2 %+31.0 %+16.9 %
Williams sonoma Inc Q2 2026-2.5 %-6.3 %+12.9 %+1.8 %
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Hour Loop Inc's Returns and Turnover vs Peers

ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover
CompanyROAROIROEReceivables TurnoverInventory Turnover
Hour Loop Inc 6.60%22.10%22.30%140.513.34
Amazon com Inc 15.21%23.40%30.50%10.619.88
Walmart Inc 7.78%13.37%21.78%65.378.86
Shopify Inc 31.59%35.47%36.31%29.31-
Target Corporation5.86%9.45%21.74%-5.84
Williams sonoma Inc 22.15%25.15%57.79%60.322.87
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).

Hour Loop Inc's Valuation vs Peers

P/E, price to sales, PEG, price to cash flow and price to book
CompanyP/EPrice / SalesPEGP/CFPrice / Book
Hour Loop Inc 46.330.440.09102.107.58
Amazon com Inc 19.793.460.1955.764.87
Walmart Inc 39.251.182.14410.148.30
Shopify Inc 97.3014.09--14.74
Target Corporation20.930.68-111.614.40
Williams sonoma Inc 23.773.431.83637.1112.83
PEERS AVERAGE23.862.2978.205.66
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.