Cyanotech's

The company produces Hawaiian Spirulina Pacifica products within the dietary supplement market, which includes vitamins, dietary supplements, algal products, and related nutritional items. Its competitors range from international to local producers and distributors, many possessing greater resources and a broader product range. Direct competition in the spirulina segment includes Parry Nutraceuticals, a division of the Murugappa Group of India, as well as several farms in China and numerous smaller farms globally. The company is among the largest spirulina producers and the sole producer based in Hawaii. It focuses on expanding market share among customers seeking high-quality products while adjusting its product mix to achieve revenue and profitability goals. Competitive advantages include trade secrets, proprietary know-how, customer relationships, climate, and geographic location. The company holds registered trademarks in the United States and select foreign markets, including the European Union.