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Vera Bradley, Inc.  (VRA)
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    Sector  Consumer Discretionary    Industry Apparel, Footwear & Accessories
 

Vera Bradley Inc's

Competitiveness


 

VRA Sales vs. its Competitors Q3 2017



Comparing the results to its competitors, Vera Bradley Inc reported Total Revenue decrease in the 3 quarter 2017 year on year by -9.92 %, despite revenue increase by most of its competitors of 17.9 %, recorded in the same quarter.

List of VRA Competitors

With net margin of 0.31 % company reported lower profitability than its competitors.

More on VRA Margin Comparisons


   
       
 
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Net Income Comparison


Vera Bradley, Inc. Net Income in 3 quarter 2017 declined year on year by -95.91 %, despite income growth by most of its competitors

<<  More on VRA Income Comparisons
   
     


Vera Bradley Inc's Comment on Competitors and Industry Peers


We face strong competition in each of the product lines and markets in which we compete. We believe that all of our products are in similar competitive positions with respect to the number of competitors they face and the level of competition within each product line. Due to the number of different products we offer, it is not practicable for us to quantify the number of competitors we face. Our products compete with other branded products within their product categories and with private label products sold by retailers. In our Indirect business, we compete with numerous manufacturers, importers, and distributors of handbags, accessories, and other products for the limited space available for the display of such products to the consumer. Moreover, the general availability of contract manufacturing allows new entrants access to the markets in which we compete, which may increase the number of competitors and adversely affect our competitive position and our business. In our Direct business, we compete against other independent retailers, department stores, catalog retailers, gift retailers, and Internet businesses that engage in the retail sale of similar products.


The market for handbags, in particular, is highly competitive. Our competitors include not only established companies that are expanding their production and marketing of handbags, but also frequent new entrants to the market. We directly compete with wholesalers and direct sellers of branded handbags and accessories, such as Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin, and Tory Burch.


In varying degrees, depending on the product category involved, we compete on the basis of design (aesthetic appeal), quality (construction), function, price point, distribution, and brand positioning. We believe that our primary competitive advantages are consumer recognition of our brand, customer loyalty, product development expertise, and our widespread presence through our multi-channel distribution model. Some of our competitors have achieved significant recognition for their brand names or have substantially greater financial, distribution, marketing, and other resources than we do. Further, we may face new competitors and increased competition from existing competitors as we expand into new markets and increase our presence in existing markets.



<<  See the full list of VRA competitors


Competitiveness By Company's Divisions



  

Total Segment Market Share Q3 2017

Total segment, revenue fell by -9.92 % and company lost market share, to approximate 2.04 %.





<<  More on VRA Market Share.
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