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Vera Bradley Inc   (VRA)
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Vera Bradley Inc 's

Competitiveness


 

VRA Sales vs. its Competitors Q2 2021



Comparing the results to its competitors, Vera Bradley Inc reported Total Revenue increase in the 2 quarter 2021 by 11.59 % year on year.
The revenue growth was below Vera Bradley Inc 's competitors average revenue growth of 83.89 %, recorded in the same quarter.

List of VRA Competitors

With net margin of 6.7 % company reported lower profitability than its competitors.

More on VRA Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Vera Bradley Inc Net Income in the 2 quarter 2021 grew year on year by 18.37 %, faster than average growth of Vera Bradley Inc 's competitiors .

<<  More on VRA Income Comparisons


Vera Bradley Inc 's Comment on Competitors and Industry Peers


We face strong competition in each of the product lines and markets in which we compete. We believe that all of our products are in similar competitive positions with respect to the number of competitors they face and the level of competition within each product line. Due to the number of different products we offer, it is not practicable for us to quantify the number of competitors we face. Our products compete with other branded products within their product categories and with private label products sold by retailers. In our Indirect business, we compete with numerous manufacturers, importers, and distributors of handbags, accessories, and other products for the limited space available for the display of such products to the consumer. Moreover, the general availability of contract manufacturing allows new entrants access to the markets in which we compete, which may increase the number of competitors and adversely affect our competitive position and our business. In our Direct business, we compete against other independent retailers, department stores, catalog retailers, gift retailers, and Internet businesses that engage in the retail sale of similar products.


The market for handbags, in particular, is highly competitive. Our competitors include not only established companies that are expanding their production and marketing of handbags, but also frequent new entrants to the market. We directly compete with wholesalers and direct sellers of branded handbags and accessories, such as Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin, and Tory Burch.


In varying degrees, depending on the product category involved, we compete on the basis of design (aesthetic appeal), quality (construction), function, price point, distribution, and brand positioning. We believe that our primary competitive advantages are consumer recognition of our brand, customer loyalty, product development expertise, and our widespread presence through our multi-channel distribution model. Some of our competitors have achieved significant recognition for their brand names or have substantially greater financial, distribution, marketing, and other resources than we do. Further, we may face new competitors and increased competition from existing competitors as we expand into new markets and increase our presence in existing markets.





  

Overall company Market Share Q2 2021

Overall company revenue, increased less, than total compay revenues, at 11.59 % and lost market share, to approximate 1.41 %.

<<  More on VRA Market Share.
 

*Market share calculated with total revenue.


VRA's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Vera Bradley Inc 550 337 31 2,950
Columbia Sportswear Company 2,912 6,404 136 5,978
Delta Apparel Inc 437 204 20 7,400
Guess Inc 2,489 1,628 378 13,500
Ironclad Performance Wear Corp 25 6 -3 40
Innovative Designs Inc 0 11 0 5
J Crew Group Inc 2,527 0 -160 15,300
Centric Brands Inc. 2,147 0 -274 588
Levi Strauss and Co 5,465 10,410 457 0
LIZ CLAIBORNE, INC. 0 0 0 0
Lululemon Athletica Inc 5,524 56,857 827 11,000
Oxford Industries inc 991 1,652 57 5,500
Perry Ellis International, Inc 881 419 50 2,700
Pvh Corp 8,600 7,651 293 17,600
Ralph Lauren Corporation 5,600 9,335 404 25,000
V F Corporation 10,947 29,965 1,225 59,000
SUBTOTAL 49,096 124,879 3,440 166,561


       
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