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Vera Bradley, Inc.  (VRA)
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    Sector  Consumer Discretionary    Industry Apparel, Footwear & Accessories
 

Vera Bradley Inc's

Competitiveness


 

VRA Sales vs. its Competitors Q2 2018



Comparing the results to its competitors, Vera Bradley Inc reported Total Revenue increase in the 2 quarter 2018 by 1.07 % year on year.
The revenue growth was below Vera Bradley Inc's competitors average revenue growth of 49.25 %, recorded in the same quarter.

List of VRA Competitors

With net margin of 8.17 % company achieved higher profitability than its competitors.

More on VRA Margin Comparisons



Revenue Growth Comparisons

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Net Income Comparison


Vera Bradley, Inc. Net Income in the 2 quarter 2018 grew year on year by 323.26 %, faster than average growth of Vera Bradley Inc's competitiors of 323.26 %

<<  More on VRA Income Comparisons


Vera Bradley Inc's Comment on Competitors and Industry Peers


We face strong competition in each of the product lines and markets in which we compete. We believe that all of our products are in similar competitive positions with respect to the number of competitors they face and the level of competition within each product line. Due to the number of different products we offer, it is not practicable for us to quantify the number of competitors we face. Our products compete with other branded products within their product categories and with private label products sold by retailers. In our Indirect business, we compete with numerous manufacturers, importers, and distributors of handbags, accessories, and other products for the limited space available for the display of such products to the consumer. Moreover, the general availability of contract manufacturing allows new entrants access to the markets in which we compete, which may increase the number of competitors and adversely affect our competitive position and our business. In our Direct business, we compete against other independent retailers, department stores, catalog retailers, gift retailers, and Internet businesses that engage in the retail sale of similar products.


The market for handbags, in particular, is highly competitive. Our competitors include not only established companies that are expanding their production and marketing of handbags, but also frequent new entrants to the market. We directly compete with wholesalers and direct sellers of branded handbags and accessories, such as Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin, and Tory Burch.


In varying degrees, depending on the product category involved, we compete on the basis of design (aesthetic appeal), quality (construction), function, price point, distribution, and brand positioning. We believe that our primary competitive advantages are consumer recognition of our brand, customer loyalty, product development expertise, and our widespread presence through our multi-channel distribution model. Some of our competitors have achieved significant recognition for their brand names or have substantially greater financial, distribution, marketing, and other resources than we do. Further, we may face new competitors and increased competition from existing competitors as we expand into new markets and increase our presence in existing markets.



<<  See the full list of VRA competitors


Competitiveness By Company's Divisions



  

Total Segment Market Share Q2 2018

With modest revenue growth of 1.07 % within Total segment, Vera Bradley, Inc. managed to improve its market share within this segment to approximate 2.55 %.

<<  More on VRA Market Share.
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VRA's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Vera Bradley, Inc. VRA 462 446 17 2,950
Coach Inc COH 11,356 4,488 591 15,800
Columbia Sportswear Co COLM 6,171 2,404 84 5,978
Delta Apparel, Inc DLA 133 394 0 7,400
Guess Inc GES 1,657 2,499 6 13,500
Ironclad Performance Wear Corp ICPW 6 25 -3 40
Innovative Designs Inc IVDN 9 0 -1 5
Levi Strauss & Co IVISF 0 5,449 305 12,500
J Crew Group Inc JCG 0 2,405 -21 15,300
JONES APPAREL GROUP, INC. JNY 0 0 0 0
Differential Brands Group Inc. JOEZ 0 162 -15 588
Michael Kors Holdings Ltd KORS 8,974 4,719 592 12,689
LIZ CLAIBORNE, INC. LIZ 0 0 0 0
Lululemon Athletica Inc. LULU 18,453 2,921 350 11,000
Oxford Industries Inc OXM 1,397 1,104 136 5,500
Perry Ellis International, Inc PERY 419 881 50 2,700
Pvh Corp. PVH 9,381 9,504 690 17,600
Ralph Lauren Corp RL 10,669 6,226 212 25,000
Cruzani, Inc. UHLN 1 0 -1 2
V F Corp VFC 31,350 11,111 277 59,000
SUBTOTAL 100,440 54,739 3,271 207,552
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