Vera Bradley Inc   (VRA)
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Vera Bradley Inc 's



VRA Sales vs. its Competitors Q3 2022

Comparing the results to its competitors, Vera Bradley Inc reported Total Revenue decrease in the 3 quarter 2022 year on year by -7.94 %, despite revenue increase by most of its competitors of 8.01 %, recorded in the same quarter.

List of VRA Competitors

With net margin of 3.89 % company reported lower profitability than its competitors.

More on VRA Profitability Comparisons

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Net Income Comparison

Vera Bradley Inc Net Income in 3 quarter 2022 declined year on year by -22.44 %, slower than the average decrease reported by company's competitors of -51.19 %.

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Vera Bradley Inc 's Comment on Competitors and Industry Peers

We face strong competition in each of the product lines and markets in which we compete. We believe that all of our products are in similar competitive positions with respect to the number of competitors they face and the level of competition within each product line. Due to the number of different products we offer, it is not practicable for us to quantify the number of competitors we face. Our products compete with other branded products within their product categories and with private label products sold by retailers. In our Indirect business, we compete with numerous manufacturers, importers, and distributors of handbags, accessories, and other products for the limited space available for the display of such products to the consumer. Moreover, the general availability of contract manufacturing allows new entrants access to the markets in which we compete, which may increase the number of competitors and adversely affect our competitive position and our business. In our Direct business, we compete against other independent retailers, department stores, catalog retailers, gift retailers, and Internet businesses that engage in the retail sale of similar products.

The market for handbags, in particular, is highly competitive. Our competitors include not only established companies that are expanding their production and marketing of handbags, but also frequent new entrants to the market. We directly compete with wholesalers and direct sellers of branded handbags and accessories, such as Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin, and Tory Burch.

In varying degrees, depending on the product category involved, we compete on the basis of design (aesthetic appeal), quality (construction), function, price point, distribution, and brand positioning. We believe that our primary competitive advantages are consumer recognition of our brand, customer loyalty, product development expertise, and our widespread presence through our multi-channel distribution model. Some of our competitors have achieved significant recognition for their brand names or have substantially greater financial, distribution, marketing, and other resources than we do. Further, we may face new competitors and increased competition from existing competitors as we expand into new markets and increase our presence in existing markets.


Overall company Market Share Q3 2022

Overall company, revenue fell by -7.94 % and company lost market share, to approximate 1.62 %.

<<  More on VRA Market Share.
*Market share is calculated based on total revenue.

VRA's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)

(in millions of $)
(in millions of $)
(in millions of $)
Vera Bradley Inc VRA 186.75 430.00 -43.00 2,950
Columbia Sportswear Company COLM 5,979 3,424.35 342.71 5,978
Delta Apparel Inc DLA 83 442.86 22.73 7,400
Guess Inc GES 1,594 2,669.50 134.72 13,500
Innovative Designs Inc. IVDN 8 0.28 -0.37 5
Levi Strauss and Co LEVI 7,721 6,168.60 569.10 0
Lululemon Athletica Inc LULU 41,255 7,467.79 1,169.49 11,000
Oxford Industries inc OXM 1,965 1,276.77 159.67 5,500
Pvh Corp PVH 5,987 8,965.20 452.50 40,000
Ralph Lauren Corporation RL 8,756 6,275.70 726.20 24,900
V F Corporation VFC 12,073 12,097.78 1,187.67 48,000
SUBTOTAL 85,607.06 49,219.10 4,721.76 159,233

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