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Northern Technologies International Corporation  (NTIC)
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Northern Technologies International's

Competitiveness


 

NTIC Sales vs. its Competitors Q1 2021



Comparing the results to its competitors, Northern Technologies International reported Total Revenue decrease in the 1 quarter 2021 year on year by -3.41 %, despite revenue increase by most of its competitors of 5.26 %, recorded in the same quarter.

List of NTIC Competitors

With net margin of 11.76 % company reported lower profitability than its competitors.

More on NTIC Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Northern Technologies International Corporation Net Income in the 1 quarter 2021 grew year on year by 429.72 %, faster than average growth of Northern Technologies International's competitiors of 18.42 %

<<  More on NTIC Income Comparisons


Northern Technologies International's Comment on Competitors and Industry Peers


ZERUST® Corrosion Prevention Solutions. While NTIC is unaware of any third parties with which NTIC competes on a worldwide basis with respect to its corrosion prevention solutions, NTIC does compete with several third parties on a regional basis. NTIC evaluates competing rust and corrosion inhibiting products on an ongoing basis. Some of NTIC’s competitors are established companies that may have financial, marketing, distribution networks and other resources substantially greater than those of NTIC. As a result, they may be able to adapt more quickly to new or emerging technologies and changes in customer requirements, or devote greater resources to the promotion and sale of their products than NTIC. With respect to its rust and corrosion inhibiting products, NTIC competes on the basis of product innovation, quality and reliability, product support, customer service, reputation, as well as price. Some of NTIC’s competitors may have achieved significant market acceptance of their competing products and brand recognition. NTIC, however, believes it has an advantage over most of its competitors as a result of NTIC’s technical innovation and its value added service. NTIC attempts to provide its customers with the highest level of technical service and applications engineering in addition to ZERUST® rust and corrosion inhibiting products. Nonetheless, the commoditization of certain of NTIC’s ZERUST® rust and corrosion inhibiting products have led and may continue to lead to lower prices and lower margins on such products. In addition, because certain barriers to entry are low, additional competitors, including plastic extrusion companies, may emerge, which likely would lead to the further commoditization of NTIC’s rust and corrosion inhibiting products.


With respect to NTIC’s corrosion prevention solutions for use in the oil and gas industry, NTIC’s primary barrier to entry is a combination of conservatism, complacency, confidence in old approaches, as well as the complexity of the buying organizations. Some of NTIC’s competitors with respect to its traditional ZERUST® rust and corrosion inhibiting products also compete in the oil and gas industry. NTIC also faces competition from new suppliers who provide alternative approaches to corrosion prevention, some of which have a significant market presence and more years of experience and credibility in the oil and gas industry. Original equipment manufacturer (OEM) suppliers to the oil and gas industry present a new market vertical for NTIC’s traditional industrial ZERUST® products.

Natur-Tec® Resin Compounds and Finished Products. With respect to NTIC’s Natur-Tec® resin compounds and finished products, NTIC competes with several established companies that have been producing and selling similar products for a significantly longer time period, and have significantly more sales, more extensive and effective distribution networks and better brand recognition than NTIC. Most of these companies also have substantially more financial and other resources than NTIC. NTIC competes on the basis of performance, brand awareness, distribution network, product availability, product offering, shelf life, place of manufacture and price. Because of price competition, NTIC’s margins on its Natur-Tec® resin compounds and finished products are lower than its margins on its ZERUST® corrosion prevention solutions. NTIC also could face supply constraints for the base resins used to manufacture NTIC’s Natur-Tec® resin compounds and finished products since there are a limited number of suppliers of such base resins and limited capacity for their production.



  

Overall company Market Share Q1 2021

Overall company, revenue fell by -3.41 % and company lost market share, to approximate 0.02 %.





<<  More on NTIC Market Share.
 

*Market share calculated with total revenue.


NTIC's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Northern Technologies International Corporation 45 153 0 65
The Clorox Company 7,522 23,356 929 7,700
Ecolab Inc 11,094 65,067 -1,281 47,430
Procter and Gamble Co 72,766 354,845 12,879 110,000
Johnson and Johnson 84,214 451,366 15,115 126,500
Newell Brands Inc 9,787 12,392 598 17,400
Colgate palmolive Company 16,718 70,177 2,840 37,700
Sara Lee Corporation 0 0 0 0
Sealed Air Corp 4,996 8,763 486 24,000
Scotts Liquid Gold Inc 31 38 -2 67
Church and Dwight Co Inc 4,970 22,005 777 4,400
Swisher Hygiene Inc. 0 0 0 1
Hawkins Inc 566 352 37 659
Wd 40 Company 446 3,342 75 445
Tupperware Brands Corporation 1,825 1,464 165 13,000
Nano Magic Inc 3 8 -1 27
SUBTOTAL 214,984 1,013,328 32,617 389,394


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