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Nike Inc   (NKE)
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Nike Inc 's

Competitiveness


 

NKE Sales vs. its Competitors Q3 2020



Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.77 %, recorded in the same quarter.

List of NKE Competitors

With net margin of 14.33 % company achieved higher profitability than its competitors.

More on NKE Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Nike Inc Net Income in the 3 quarter 2020 grew year on year by 11.05 %, while most of its competitors have experienced contraction in net income by -14.35 %.

<<  More on NKE Income Comparisons


Nike Inc 's Comment on Competitors and Industry Peers


The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Corp., Puma, Li Ning, and Under Armour, among others. We also compete with a number of vertical retailers such as lululemon athletica and Uniqlo. The intense competition and the rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations.

NIKE is the largest seller of athletic footwear, apparel, and equipment in the world. Important aspects of competition in this industry are:

product quality; performance and reliability; new product innovation and development; and consumer price/value;

consumer connection and affinity for brands and products, developed through marketing and promotion; customer support and service; identification with prominent and influential athletes, coaches, teams, colleges, and sports leagues who endorse our brands and use our products; and active engagement through sponsored sporting events and clinics; and

effective distribution of products, with attractive merchandising and presentation at retail, both in store and online.





  

APPAREL Segment Market Share Q3 2020

APPAREL segment revenue, grew faster, than total compay revenues, at 4.65 %, but underperformed its competitors within this segment.

<<  More on NKE Market Share.
 

  

EQUIPMENT & OTHER Segment Market Share Q3 2020

EQUIPMENT & OTHER segment, revenue fell by -10.13 % and company lost market share, to approximate 14.53 %.





<<  More on NKE Market Share.
 

  

FOOTWEAR Segment Market Share Q3 2020

With revenue growth of 8.98 % within FOOTWEAR segment, Nike Inc achieved improvement in market share, within FOOTWEAR segment to approximate 51.88 %.

<<  More on NKE Market Share.
 

  

Total Segment Market Share Q3 2020

Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %.



<<  More on NKE Market Share.
 

*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.


NKE's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Nike Inc 37,337 215,366 2,690 62,600
LIZ CLAIBORNE, INC. 0 0 0 0
V F Corporation 8,508 33,231 -48 59,000
Ralph Lauren Corporation 4,706 6,539 -82 25,000
Pvh Corp 8,113 5,834 -1,009 17,600
Iconix Brand Group Inc 118 27 -82 137
Ironclad Performance Wear Corp 25 6 -3 40
Columbia Sportswear Company 2,541 5,451 283 5,978
Delta Apparel Inc 381 148 -11 7,400
Guess Inc 2,117 1,074 -86 13,500
Levi Strauss and Co 4,635 7,497 -88 0
J Crew Group Inc 2,527 0 -160 15,300
Centric Brands Inc. 2,147 0 -274 588
Lululemon Athletica Inc 3,869 48,424 539 11,000
Under Armour Inc 4,512 6,717 -749 10,700
Oxford Industries inc 891 923 -85 5,500
Perry Ellis International, Inc 881 419 50 2,700
Callaway Golf Company 1,527 2,128 -116 1,700
Performance Sports Group Ltd. 0 0 0 872
Ross Stores Inc 12,818 39,444 543 71,400
Caleres Inc 2,390 445 -347 11,000
Deckers Outdoor Corp 2,220 7,214 661 3,500
Crocs inc 1,237 4,027 149 5,400
Rocky Brands Inc 265 213 16 2,447
Steven Madden Ltd 1,283 2,497 -25 3,578
Skechers Usa Inc 4,603 5,187 151 9,200
Weyco Group Inc 220 175 -5 662
Wolverine World Wide Inc 1,889 2,394 32 6,550
Fifth & Pacific Companies, Inc. 2,449 287 73 3,500
Innovative Designs Inc 0 12 -1 5
Garmin Ltd 3,937 22,951 1,020 11,185
SUBTOTAL 118,147 418,633 3,039 368,042


       
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