NKE's Growth Comparisons in II. Quarter 2024
Although the Apparel, Footwear & Accessories industry saw Revenue decrease just by -0.93%, Nike Inc announced -7.72% year on year sales decline in the second quarter 2024, to $ 12.35 billions, and underperformed the -2.24% Revenue decrease in the Consumer Discretionary sector. Weak second quarter sales, in Apparel, Footwear & Accessories industry and within the Consumer Discretionary sector, were reflected in Nike Inc results which underperformed overall market.
Comparing the company's Revenue to the first quarter results, sales were higher by 6.6% . On the yearly basis, average annual sales growth for Nike Inc is 5.6%, while S & P 500's including only Businesses with the second quarter 2024 earnings, average annual sales growth is 7.64% over the past five years.
| Segment Name |
Y / Y |
Seq. |
| Sales to Wholesale Customers |
|
-3.29 % |
6.69 % |
| Sales through Direct to Consumer |
|
-12.79 % |
6.64 % |
| Other |
|
-57.14 % |
-22.22 % |
| Footwear |
|
-11.38 % |
1.53 % |
| Apparel |
|
-1.05 % |
23.45 % |
| Equipment |
|
13.17 % |
-10.57 % |
| NIKE Brand |
|
-7.16 % |
7.55 % |
| NIKE Brand Sales to Wholesale Customers |
|
-2.78 % |
7.96 % |
| NIKE Brand Sales through Direct to Consumer |
|
-12.63 % |
7.04 % |
| NIKE Brand Other |
|
8.33 % |
-7.14 % |
| NIKE Brand NORTH AMERICA |
|
-7.93 % |
7.31 % |
| NIKE Brand NORTH AMERICA Sales to Wholesale Customers |
|
-1.24 % |
15.8 % |
| NIKE Brand NORTH AMERICA Sales through Direct to Consumer |
|
-15.06 % |
-1.62 % |
| NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
-7.4 % |
5.09 % |
| NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers |
|
-0.84 % |
2.22 % |
| NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer |
|
-17.21 % |
10.66 % |
| NIKE Brand GREATER CHINA |
|
-8.16 % |
2.7 % |
| NIKE Brand GREATER CHINA Sales to Wholesale Customers |
|
-11.98 % |
-6.9 % |
| NIKE Brand GREATER CHINA Sales through Direct to Consumer |
|
-3.47 % |
16.12 % |
| NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
-3.38 % |
19.29 % |
| NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers |
|
-2 % |
15.73 % |
| NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer |
|
-5.31 % |
24.83 % |
| CONVERSE |
|
-17.34 % |
-14.37 % |
| CONVERSE Sales to Wholesale Customers |
|
-17.51 % |
-22.91 % |
| CONVERSE Sales through Direct to Consumer |
|
-17.12 % |
-3.16 % |
| CONVERSE Other |
|
-17.5 % |
-8.33 % |
| Footwear NIKE Brand |
|
-11.06 % |
2.59 % |
| Footwear NIKE Brand NORTH AMERICA |
|
-13.87 % |
0.75 % |
| Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
-9.33 % |
1.54 % |
| Footwear NIKE Brand GREATER CHINA |
|
-11.61 % |
-3.45 % |
| Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
-5.3 % |
17.3 % |
| Footwear CONVERSE |
|
-17.65 % |
-16.51 % |
| Apparel NIKE Brand |
|
-0.95 % |
23.28 % |
| Apparel NIKE Brand NORTH AMERICA |
|
1.5 % |
27.2 % |
| Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
-5.33 % |
14.4 % |
| Apparel NIKE Brand GREATER CHINA |
|
0.64 % |
31.11 % |
| Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
0 % |
25.57 % |
| Apparel CONVERSE |
|
-13.33 % |
52.94 % |
| Equipment NIKE Brand |
|
13.57 % |
-9.78 % |
| Equipment NIKE Brand NORTH AMERICA |
|
25 % |
-11.66 % |
| Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
2.21 % |
-6.57 % |
| Equipment NIKE Brand GREATER CHINA |
|
9.09 % |
-40 % |
| Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
12.31 % |
17.74 % |
| Equipment CONVERSE |
|
-14.29 % |
-50 % |
| Other NIKE Brand |
|
8.33 % |
-7.14 % |
| Other CONVERSE |
|
-17.5 % |
-8.33 % |
| Global Brand Divisions |
|
8.33 % |
-7.14 % |
| Global Brand Divisions Other |
|
8.33 % |
-7.14 % |
| Corporate |
|
- |
- |
| Corporate Other |
|
- |
- |
| Total |
|
- |
6.6 % |
Nike Inc 's sharp decrease of -24.27% in income per share in the second quarter from the same quarter a year ago, those results deviated strongly from the rising EPS in Apparel, Footwear & Accessories industry with 515.58%, but less than -53.75% drop in the Consumer Discretionary sector. Observing the second quarter income per share, Nike Inc was trailing overall market not just Apparel, Footwear & Accessories industry.
The bottom-line improved by 11.43% from the first quarter. Looking into annual income per share rise of 8.42%, and S & P 500's average yearly income per share growth is 8.7% over the five years, including only Businesses with the second quarter 2024 earnings reports. Nike Inc grew less than the market.
