Vera Bradley Inc   (VRA)
Other Ticker:  
Price: $6.3600 $-0.16 -2.454%
Day's High: $6.575 Week Perf: -3.49 %
Day's Low: $ 6.48 30 Day Perf: -11.3 %
Volume (M): 2 52 Wk High: $ 8.35
Volume (M$): $ 13 52 Wk Avg: $6.74
Open: $6.50 52 Wk Low: $4.60

 Market Capitalization (Millions $) 199
 Shares Outstanding (Millions) 31
 Employees 2,950
 Revenues (TTM) (Millions $) 500
 Net Income (TTM) (Millions $) -79
 Cash Flow (TTM) (Millions $) 31
 Capital Exp. (TTM) (Millions $) 4

Vera Bradley Inc

Vera Bradley is a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, and stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s innovative designs, iconic patterns and versatile styles offer women of all ages a colorful way to accessorize every look.

Vera Bradley offers a unique, multi-channel sales model, as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States, verabradley.com, direct-to-consumer eBay sales, and the Company’s annual outlet sale in Fort Wayne, Indiana.

We believe the following competitive strengths differentiate us within the marketplace and provide a strong foundation for our future growth:
Strong Brand Identity and Positioning. We believe the Vera Bradley brand is highly recognized for its distinctive and vibrant style. Vera Bradley is positioned in the market as a lifestyle brand that inspires consumers to express their femininity, individuality, and sense of style. We have also positioned our brand to highlight the high quality and functional attributes of our products. The Vera Bradley brand is more price accessible than many competing brands, which allows us to attract a wide range of consumers and increases our ability to achieve repeat purchases.

Exceptional Customer Loyalty. We believe we have a segment of long-term consumers who act as loyal and enthusiastic brand advocates. We believe this enthusiasm for our brand by our loyal customers inspires repeat purchases. Our customers often purchase our products as gifts for family members and friends, who we strive to turn into brand enthusiasts.

Product Development Expertise. Our product development team combines an understanding of consumer preferences with a knowledge of color, fashion, and style trends to design our products. Our creative design associates utilize a disciplined product design process that seeks to maximize the productivity of our product releases and drive consumer demand.

Dynamic Multi-Channel Distribution Model. We offer our products through a diverse choice of shopping options across channels that are intimate, highly shop-able, fun, and characteristic of our brand. Whether they are at a Vera Bradley store, a specialty retail store, a department store, or verabradley.com, we believe consumers have an opportunity to find the brand in places that match their unique shopping interests. Our multi-channel distribution model enables us to maximize customer access to our products.

Established Network of Indirect Retailers. Our Indirect specialty retail business consists of an established and diverse network of approximately 2,600 locations. This channel, primarily located throughout the United States, includes some of the brand’s strongest advocates, and their passion has been instrumental in the development of our brand.

Unique Company Culture. We were founded in 1982 by two friends, Barbara Bradley Baekgaard and Patricia Miller, who built our business around their passion for design and commitment to customer service. We believe our founders created a unique culture that attracts passionate and motivated employees who are excited about our products and our brand. Our employees share our founders’ commitment to Vera Bradley customers. We believe that a fun, friendly, and welcoming work environment fosters creativity and collaboration and that, by empowering our employees to become personally involved in product design, testing, and marketing, they become passionate and devoted brand advocates.

Experienced Management Team. Our senior management team led by Robert Wallstrom, our Chief Executive Officer, has extensive experience across a diverse range of disciplines in product design, merchandising, marketing, store operations and development, supply chain management, and finance.


We have implemented a fully integrated and cross-functional product development process that aligns design, market research, merchandising, planning, sales, marketing, and sourcing. Product development is a core capability that makes our products unique. Our designs and aesthetics set our products apart and drive customer loyalty. Our product development team mixes an understanding of the needs of our target Day Maker customers, with knowledge of upcoming color and fashion trends, to design new collections, as well as new product categories, that will resonate in the market.

We typically begin the development stage of our products in the Vera Bradley portfolio twelve to eighteen months in advance of their release. The development of each new pattern includes the design of a primary, secondary, and sometimes a tertiary print. To seek fresh perspectives, we often collaborate with independent designers to create unique patterns for each season and also maintain an internal print design team. We oversee the development and exercise the final approval of all patterns and designs. Once developed, we generally copyright our patterns as appropriate. We believe that great design is not only central to our product development efforts, but also is a fundamental part of our brand development and growth strategies.

Our product development team works to ensure that new collections contain an assortment of products and styles that are in line with both fashion trends and Day Maker customer needs and regularly updates classic styles to enhance functionality. In addition, we actively pursue opportunities to expand our product offerings through new line and brand extensions. Our product development team monitors fashion trends and customer needs by attending major trend shows in Europe and the United States, subscribing to trend monitoring services, and engaging in comparison-shopping.

Our product development team works closely with our marketing team to gather consumer insights through seasonal market research and in-store testing. We gather seasonal market research through a variety of methodologies, including scheduled interviews and online and in-person surveys. The team assures that we offer a broad range of patterns, fabrications, styles, and functional features in a cost-effective manner. We believe that with our cross-functional, collaborative approach, we are able to introduce and sell our merchandise in a way that clearly communicates the Vera Bradley brand.

In addition to products developed in-house, we also pursue brand extensions through strategic partnerships and licensing agreements. We currently have strategic partnerships in place for development of our fragrance and jewelry collections and licenses in place for our eyewear and collegiate collections. In the future we will continue to look for the right strategic partners and licensees that can augment the brand and provide established distributions networks for certain categories of business.

   Company Address: 12420 Stonebridge Road Roanoke 46783 IN
   Company Phone Number: 708-8372   Stock Exchange / Ticker: NASDAQ VRA

Customers Net Income fell by VRA's Customers Net Profit Margin fell to

-0.9 %

3.58 %

• Customers Performance • Customers Expend. • Customers Efficiency • List of Customers


Stock Performances by Major Competitors

5 Days Decrease / Increase
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ONON        2.02% 
PVH   -3.27%    
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VFC   -10.24%    
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Vera Bradley Inc

Vera Bradley Inc Faces Setback with Shortfall in Fourth Quarter Earnings

The stock market is a dynamic and ever-changing landscape, with companies constantly striving to make their mark and achieve success. One such company, Vera Bradley Inc, recently released its earnings report for the fourth quarter of 2024, and although there were some challenges, there is still reason for optimism.
During this earnings season, Vera Bradley Inc experienced a slip into a shortfall of $-2.07 per share, a significant decline compared to the $1.24 per share it earned a year ago. Additionally, earnings per share fell from $0.16 to $-2.07 compared to the previous reporting period. While these numbers may initially seem discouraging, it's important to look at the bigger picture.

Vera Bradley Inc

The company disclosed considerable reduction in their top-line, during the most recent fiscal period

Despite a decrease in income and profit for the third quarter of 2024, Vera Bradley Inc remains optimistic about its future prospects. While income decreased by -5.88% per share compared to the previous year and profit plummeted by -46.67% from the prior quarter, there are several positive indicators that suggest the company is on the right path.
One key factor is the increase in net earnings. With earnings of $5.118 million in the third quarter of 2024, there was a notable growth of 5.98% from the net earnings reported a year ago. This signifies that Vera Bradley Inc has been able to maintain a steady level of profitability despite the challenging market conditions.

Vera Bradley Inc

Vera Bradley Inc Overcomes Sales Decline, Achieves Profitability in Fiscal Year 2023

Over the past week, Vera Bradley Inc, a popular retailer of women's accessories, has seen its stock price decrease by 4.11%. This decline brings the year-to-date performance of the company's stock to an impressive 42.02%. Currently listed on the NASDAQ, Vera Bradley Inc's stock is trading about 31.6% above its 52-week average.
Despite experiencing shrinking sales, Vera Bradley Inc has managed to turn a profit. In the fiscal interval ending on July 29, 2023, the company reported earnings per share (EPS) of $0.30. However, its revenue declined by 1.806% to $128.02 million compared to the prior year's reporting period.

Vera Bradley Inc

Vera Bradley Inc Reports Significant Revenue Decline in Q1 2024, Profits Plunge

Vera Bradley Inc, a popular women's handbag and accessories retailer, has released its financial results for the first quarter of 2024. The company reported a loss of $0.15 per share, which is a significant improvement compared to the $0.21 loss it recorded in the same quarter a year ago. However, the company's EPS fell sharply from $1.24 per share in the previous quarter.
Revenue for the quarter contracted by 4.161%, resulting in a revenue of $94.36 million compared to $98.46 million in the same quarter a year ago. Sequentially, the company's revenue tumbled by a whopping 49.696%, from $187.58 million in the previous quarter.


Vera Bradley Inc's Segments
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  Revenue Outlook
Vera Bradley Inc does not provide revenue guidance.

Earnings Outlook
Vera Bradley Inc does not provide earnings estimates.

Geographic Revenue Dispersion


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