| Market Capitalization (Millions $) |
- |
| Shares
Outstanding (Millions) |
77 |
| Employees |
1,200 |
| Revenues (TTM) (Millions $) |
139 |
| Net Income (TTM) (Millions $) |
-23 |
| Cash Flow (TTM) (Millions $) |
1 |
| Capital Exp. (TTM) (Millions $) |
0 |
Qutoutiao Inc
In China, we run unique and rapidly developing mobile entertainment platforms with the goal of providing pleasure and value to our consumers. Qutoutiao, which means "fun headlines" in Chinese, is our eponymous flagship mobile application that uses artificial intelligence-based algorithms to offer personalized feeds of articles and short videos to users based on their unique profiles, interests, and behaviors. Qutoutiao has a big following of committed users, many of whom are from Chinas lower-tier cities.
We primarily deliver content through Qutoutiao, which is our flagship mobile application and means 'fun headlines' in Chinese. Qutoutiao aggregates articles and videos uploaded from content providers and presents real-time customized feeds to users based on each user's profile, behavior and social relationships.
Feeds are presented to users on both the main page of Qutoutiao and topic pages. Both the main page and topic pages are customized for each user using our content recommendation engine. Topic pages include, among others, videos, entertainment, humor, anecdote, relationship, family, health, food and pets. A user may also search content or follow specific content providers. Users may save their favorite content pages as well as indicate the content pages that they dislike.
We promote social interaction among users to engage them more closely with the content they have viewed as well as with each other. Users may post comments and engage in discussions with other users by responding to comments. A user can also share content through a variety of means, including emails, messaging applications or social networks.
We launched our mobile literature application, Midu Novels, in May 2018, which offers users free literature supported by advertising. Unlike the traditional paid-only model in the online literature industry which charges users fees for most content offered, users of Midu Novels can enjoy their favorite literature under an innovative free-to-read model. Our users have access to a comprehensive selection of literature covering a wide range of genres, including romance, fantasy, science fiction, history and other genres for free. We classify the content genres with multi-dimensional reading tags which our users can choose to follow. We are able to offer our users free literature as we primarily monetize through advertisements that our advertising customers place on Midu Novels. Our AI-powered content recommendation engine coupled with our strong data analytics capabilities also enable us to improve user experience and increase the time our users spend on Midu Novels by making personalized recommendation and delivering to them literature that caters to their interest.
We launched Midu Lite in May 2019, which combines a loyalty program with the standard offerings from Midu Novels. The differentiated product design has led to Midu Lite attracting an incremental reading population whose needs have not been well addressed by Midu Novels previously. As a result, we have observed minimal user overlap between the two versions.
We strive to become the light entertainment content platform of choice for a growing base of users. We believe that light entertainment-oriented and easily digestible content resonates with mobile users, and we primarily deliver content that can be viewed by users during a short period of time. The articles on our platform generally contain both images and short texts and can be read within one minute; and a majority of the videos on our platform run less than two minutes. In the three months ended December 2020, the average daily time spent per DAU for our mobile applications was approximately 50.3 minutes. We aim to deliver quality and relevant content to users, and content sourcing, management and recommendation are among core focuses of our operations.
Company Address: Building No. 2, Shanghai Pudong Software Park Shanghai 200124
Company Phone Number: 5889-0398 Stock Exchange / Ticker: QTT
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