Qutoutiao Inc's Customers Performance
QTT
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QTT's Source of Revenues |
In the Q4, Qutoutiao Inc 's corporate clients experienced a reduction by -8.15 % in their costs of revenue, compared to a year ago, During the corresponding time, Qutoutiao Inc revenue deteriorated by -76.7 % year on year, While revenue at the Qutoutiao Inc 's corporate clients fell by -8.22 % year on year,
• List of QTT Customers
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Customers of Qutoutiao Inc saw their costs of revenue decrease by -8.15 % in Q4 compare to a year ago, for the same period Qutoutiao Inc revnue deteriorated by -76.7 % year on year,
• List of QTT Customers
Select the Relationship:
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Customers Net Income fell in Q4 by |
Customers Net margin fell to % |
-8.31 % |
6.09 % |
Qutoutiao Inc's Comment on Sales, Marketing and Customers
We place advertisements on our main pages, topic pages as well as content pages. We believe that our differentiated user base represents an attractive demographic target for businesses.
When we first commenced our business, due to our limited operating history and human resources, we collaborated with various third-party advertising platforms to efficiently and rapidly fill advertisement space on our mobile applications. We later also engaged advertising agents to serve as our sales agents in selling our advertising and marketing solutions to other advertising agents and end advertisers. Thus, we historically generated a significant portion of our net revenues from a limited number of third-party advertising platforms. However, such concentration risk might cause significant fluctuations of our operational results in that any adverse change in our relationship with these advertising platforms, including our arrangements with them, or a decrease in the amount or quality of the advertisements placed by these platforms on our mobile applications might materially and adversely affect our results of operations.
As our business grew rapidly and substantially, it made perfect sense to start building our own distribution capabilities, i.e., an in-house advertising platform. The benefit of owning an in-house advertising platform is not only enhanced monetization efficiency as we can improve advertising technology for better matching of supply and demand which results in higher average revenue per user (ARPU), it also allows our business to become independent and obtain long-term viability.
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Qutoutiao Inc's Comment on Sales, Marketing and Customers
We place advertisements on our main pages, topic pages as well as content pages. We believe that our differentiated user base represents an attractive demographic target for businesses.
When we first commenced our business, due to our limited operating history and human resources, we collaborated with various third-party advertising platforms to efficiently and rapidly fill advertisement space on our mobile applications. We later also engaged advertising agents to serve as our sales agents in selling our advertising and marketing solutions to other advertising agents and end advertisers. Thus, we historically generated a significant portion of our net revenues from a limited number of third-party advertising platforms. However, such concentration risk might cause significant fluctuations of our operational results in that any adverse change in our relationship with these advertising platforms, including our arrangements with them, or a decrease in the amount or quality of the advertisements placed by these platforms on our mobile applications might materially and adversely affect our results of operations.
As our business grew rapidly and substantially, it made perfect sense to start building our own distribution capabilities, i.e., an in-house advertising platform. The benefit of owning an in-house advertising platform is not only enhanced monetization efficiency as we can improve advertising technology for better matching of supply and demand which results in higher average revenue per user (ARPU), it also allows our business to become independent and obtain long-term viability.
QTT's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
Qutoutiao Inc |
13.95 |
154.91 |
-132.63 |
1,704 |
Baidu Inc |
0.00 |
18,958.00 |
3,036.00 |
39,343 |
SUBTOTAL |
0.00 |
18,958.00 |
3,036.00 |
39,343 |
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