Evolving Systems, Inc. is a provider of real-time digital engagement solutions
and services to more than 100 customers in over 65 countries worldwide. The Company’s
portfolio includes market-leading solutions and services for real-time analytics,
customer acquisition and activation, customer value management and loyalty for
the telecom industry promoting partnerships into retail and financial services.
The acquisitions by Evolving Systems, Inc., of BLS Limited (“EVOL BLS”),
a wholly owned subsidiary of the Company, of Business Logic Systems Limited
(“BLS”) completed on July 3, 2017 and by Evolving Systems Holdings
Limited (“EVOL Holdings”), a wholly owned subsidiary of the Company,
of all the issued and outstanding shares of four (4) Lumata Holdings subsidiaries,
Lumata France SAS, Lumata Spain S.L., Lumata UK Ltd and Lumata Deutschland GmbH
(collectively, “Lumata Entities”) on September 7, 2017, along with
the acquisition of RateIntegration d/b/a Sixth Sense Media (“SSM”)
in the third quarter of-2015 accelerated the Company’s entry into the
high value digital engagement space and also initiated the company’s transition
from a traditional software license model to a recurring revenue model based
on managed services and Software as a Service (SaaS).
Evolving Systems was founded in 1985 to provide software and services to the
U.S. telecommunications industry. During our early years our product focus was
on solutions that supported number management and number porting. In November
2004, we expanded our product set and geographical reach with the acquisition
of Tertio Telecoms Ltd. (“Evolving Systems U.K.”), a supplier of
Operations Support Systems (“OSS”) software solutions for service
activation and mediation to communication carriers throughout Europe, the Middle
East, Africa and Asia. With this acquisition we not only expanded our markets
beyond North America, we also added service activation and mediation solutions
to our product portfolio. The acquisition significantly expanded our product
and service capabilities, allowing us to address a larger portion of our customers’
OSS application needs with a balanced mix of products as well as services. The
Company’s focus was primarily on the wireless markets in the areas of
subscriber activation, SIM card management and activation, self—service
mobile applications, data enablement solutions, connected device activation
and management of services.
The market for digital engagement to increase customer life time value through
increased customer acquisition, customer retention and value management is growing.
Several key factors are driving carrier demand for next generation solutions,
supporting growth for specific products within the sector:
· Carriers seeking to further monetize their customer relationships
and associated demographic, behavioral, location and contextual information
to up-sell their network services and open new channels for optimized and personalized
third-party service revenues;
· Rapid adoption of smart phones and network-attached devices, driving
increased usage of mobile data;
· On-going network investment in 5G and Internet of things (“IoT”)
networks is driving increased demand for digital engagement solutions
· Pricing pressure within the telecom industry driven by relatively
flat subscriber growth, network upgrade costs, subscriber churn, and increased
competition from traditional and new market entrants such as Over-the-Top (“OTT”)
services both in the developed and emerging markets; and
· Adoption of the Enterprise Mobility and Machine to Machine (“M2M”)
requirements are driving further demand.
Today, carriers are compelled to offer a growing array of services to deliver
personalized and differentiated user experiences, reduce subscriber churn and
maintain or grow market share. These value-added services have to be delivered
to the market in ever shorter windows as competitive pressure has increased
the velocity at which carriers deliver new products and services. To achieve
these objectives, operators are increasingly reliant on flexible service enablement
solutions that offer a myriad of options for their subscribers.
In a market where consumers perceive their telecoms services as a commodity,
maintaining or growing customer value and retaining valuable customers is a
persistent challenge. Customers are demanding ever greater incentives for their
loyalty, attracted by disruptive OTT alternatives and competitive offers on
data, airtime, and SMS. This can lead to a spiral of price-driven value destruction
unless a truly differentiated approach is used to stand out from the crowd and
deliver superior value.
The digital revolution offers unparalleled opportunities to generate new revenue
streams, create highly relevant and differentiated offerings, and deliver more
engaging customer experiences to the growing universe of connected consumers.
But digital requires a whole new way of interacting with consumers in real-time,
via multiple channels such as apps, web, email, as well as traditional SMS,
in a highly contextual manner. Having a deep understanding of customer preferences
and behaviour is critical in this digital environment full of demanding customers.
Acquisition and Activation
Our Subscriber Acquisition and Activation solutions support carriers in adding
new subscribers to their network, from the sales and contract process through
to the allocation of network and service resources and the activation of services
to the mobile device.
· Smart Dealer provides SIM retailers with a tool set that enables them
to sell SIM cards efficiently and effectively. With Smart Dealer, the operator
is able to communicate and guide dealers towards using the latest promotions,
enabling instant reactions to competitor activities. Smart Dealer captures subscriber
details for “Know Your Customer” prepaid registration, including
biometric data, using standard, low cost devices.
· Dynamic SIM AllocationTM is a SIM Activation solution which is integrated
into the carrier’s signaling network, enabling new SIM cards that have
not been pre-provisioned to be detected on first use. This triggers an efficient,
dynamic provisioning process and eliminates the need for pre-provisioning, thus
lowering the operator’s costs of subscriber acquisition. The SIM activation
occurs only when a SIM card is first used. During the activation process, the
solution enables an on-device interaction with the end-user, delivering a differentiated
user-experience, reducing customer churn and boosting revenue for the carrier.
· Tertio® Service Activation is used by carriers to activate a new
subscriber or to add a new service to an existing subscriber. Our solution provides
a flexible operating environment for carriers to manage their voice, data, and
content service needs for both their traditional and broadband IP networks.
It provides a point of flexibility in the carrier’s OSS/BSS architecture,
allowing fast introduction of new network technologies and easing the burden
of integration with existing devices and systems. Service providers who use
our Tertio solution can better plan, manage and execute the introduction of
new services.
· Number Inventory and Management is a scalable and fully automated
solution that enables operators to reliably and efficiently manage their telephone
numbers (i.e. SIMs, MSISDNs, IMSIs, Integrated Circuit Card Identifiers (“ICCIDs”)
as well as other communication identifiers such as Uniform Resource Locators
or (“URLs”) and email addresses. Our solution focuses on the automation
of all number resource management processes, allowing operators to adhere to
regulatory requirements and effectively manage the lifecycle of telephone numbers,
as well as benefit from time savings and reduced costs.
Analytics and Value Management
Our Analytics and Value Management solutions empower marketing departments
to create and deploy highly personalized, location and contextually relevant,
interactive customer engagement campaigns. Our cutting-edge Evolution platform
enables us to deliver a full-service solution in a cloud SaaS model or hosted
on-site, worldwide. The platform monitors customer events and behavioural patterns
in real-time, building a profile of each subscriber. When the right conditions
are met, the platform pushes the best match or a personalized offer or ad to
the customer.
Compared with many other marketing campaign management systems, our solution
more accurately targets marketing messages and campaigns that drive incremental
revenue more quickly.
· The Profiling Engine supports static as well as ongoing dynamic profiling
of subscribers. It fully supports any real-time or micro segmentation requirements
as needed by the business. The Profiling Engine is a rules-driven flexible aggregator
of subscriber baseline and usage data. It has been designed to handle any data
model, including any data representation that may be available within the carrier’s
legacy billing and Customer Relationship Management (“CRM”) environment.
· The Campaign Engine is used to configure and deliver marketing campaigns
and offers to subscribers. It includes a business friendly dashboard that enables
rapid configuration, testing and launching of new business campaigns. Through
the dashboard the business user can target specific subscribers, define offers
and rewards, and create personalized messages per campaign, interaction and
subscriber. The dashboard provides a real-time view on each campaign’s
effectiveness and impact.
· Campaign Modules provide predefined templates for specific types of
real-time mobile marketing tactics, including marketing for data bundles, digital
services such as music, video, movies, gaming, entertainment, and mobile money
as well as non-digital services including retail offers.
· Social Media Integration enables carriers to expand their engagement
with subscribers beyond simple network usage and direct channels and can support
social marketing campaigns that leverage the subscribers as a part of the marketing
network.
· App Promotion engages subscribers when they are first configuring
new services or when they are upgrading to mobile devices with new capabilities.
It enables carriers to promote the use of their own mobile applications for
subscriber care, and also those of third party app publishers, opening possibilities
for new revenue streams.