Trade Desk Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Trade Desk Inc (TTD) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Trade Desk Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 2,990M vs 1,545,443M combined for its competitors (0.2% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-4.3% annualized vs trailing 12 months), vs holding steady (+1.1%) for its tracked peer group.
- Growth: Trade Desk Inc generated 3.0% revenue growth year over year in Q2 2026, vs 22.2% for its competitors combined.
- Profitability: Its 9.0% net margin compares with 49.3% for the peer group.
- Scale: Trade Desk Inc ranks #16 of 93 companies by market capitalization in the Internet Services & Social Media industry, holding 0.3% of industry market cap.
- Peer revenue share: Trade Desk Inc accounted for 0.2% of combined revenue among its tracked peer group, down from 0.2% a year earlier.
- Peer differentiation: Revenue per employee of $0.78M compares with $0.88M for the peer group (0.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
TTD Sales vs. its Competitors, Q2 2026
Trade Desk Inc reported revenue growth of 3.03 % year on year in Q2 2026, below its competitors' combined revenue growth of 22.23 %.
With a net margin of 9.01 %, Trade Desk Inc reported lower profitability than its competitors (49.26 %).
Trade Desk Inc generated 0.18 % of the combined sales of its peer group, down from 0.22 % a year earlier.
API endpoints for this dataset
Trade Desk Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Trade Desk Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Trade Desk Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Trade Desk Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (11) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (2) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Trade Desk Inc's competitor groups requires a Commercial License.
For context: the Internet Services & Social Media industry grew revenue 18.3% year over year, combined, vs 3.0% for Trade Desk Inc. Trade Desk Inc's share of combined industry revenue moved from 0.30% to 0.26%, a loss of 0.04 percentage points.
Trade Desk Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Trade Desk Inc | Yes | Yes | Yes | No |
| Competitors combined (19) | ||||
| High-Confidence Competitors (15) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 75.00 % (6 of 8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
TTD Stock Performance relative to its Competitors
TTD Stock Performance relative to High-Confidence Competitors
TTD Stock Performance relative to Similar-Size Competitors
TTD Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Pubmatic Inc | 282.9% | Outperformed |
| 2 | Magnite Inc | 282.9% | Outperformed |
| 3 | Harte Hanks Inc | 282.9% | Outperformed |
| 4 | Digital Turbine Inc | 282.9% | Outperformed |
| 5 | Viant Technology Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Trade Desk Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Trade Desk Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Trade Desk Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Trade Desk Inc |
6,076.43 | 2,990.14 |
 Alphabet Inc |
3,511,646.24 | 471,097.00 |
 Amazon com Inc |
2,833,889.70 | 798,097.00 |
 Meta Platforms Inc |
1,569,915.95 | 241,607.00 |
 Taboola com Ltd |
581,010.72 | 1,960.73 |
 Adobe Inc |
94,643.15 | 25,970.00 |
| SUBTOTAL | 8,609,496.57 | 1,549,452.72 |
Sign in to see all competitors of Trade Desk Inc .
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Trade Desk Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Trade Desk Inc's Competitors Named by the Company
Competitive relationships identified from Trade Desk Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Digital Turbine Inc | Company report | 85% |
| Viant Technology Inc | Company report | 85% |
| Criteo S a | Company report | 85% |
| Adobe | Company report | 85% |
| Doubleverify Holdings Inc | Company report | 85% |
| Amazon | Company report | 85% |
| Mobiquity Technologies Inc | Company report | 85% |
| TRMR | Company report | 85% |
| Eva Live Inc | Company report | 85% |
| Perion Network Ltd | Company report | 85% |
| Nexxen International Ltd | Company report | 85% |
| OB | Company report | 85% |
| Teads Holding Co | Company report | 85% |
| Vado Corp | Company report | 85% |
| Direct Digital Holdings Inc | Company report | 85% |
| Logiq Inc | Company report | 85% |
| AT&T | Company report | 85% |
| Meta Platforms Inc | Company report | 85% |
| Magnite Inc | Company report | 85% |
| Alphabet Inc | Company report | 85% |
| Pubmatic Inc | Company report | 85% |
| Blum Holdings Inc | Company report | 85% |
| Adtheorent Holding Company Inc | Company report | 85% |
| Taboola com Ltd | Company report | 85% |
| Aiadvertising Inc | Company report | 85% |
| Digital Media Solutions Inc | Company report | 85% |
| Mediaalpha Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Trade Desk Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Trade Desk Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Alphabet Inc | Google Services 75.49 % |
| Amazon com Inc | North America 55.86 % |
| Meta Platforms Inc | Family of Apps 99.31 % |
| Taboola com Ltd | Reportable 100.00 % |
| Adobe Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Trade Desk Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Trade Desk Inc | 6,076 | 778,074 | 105,878 |
| Alphabet Inc | 3,511,646 | 10,191,610 | 5,098,953 |
| Amazon com Inc | 2,833,890 | 506,407 | 85,520 |
| Meta Platforms Inc | 1,569,916 | 3,063,552 | 954,149 |
| Taboola com Ltd | 581,011 | 980,366 | 59,381 |
| Adobe Inc | 94,643 | 828,125 | 232,270 |
| PEERS TOTAL | 8,603,420 | 884,295 | 258,936 |
Trade Desk Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Alphabet Inc | United States 53.05 % |
| Meta Platforms Inc | US & Canada 40.58 % |
| Adobe Inc | Americas 58.69 % |
| Magnite Inc | United States 74.29 % |
| Integral Ad Science Holding Corp | Americas 71.45 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Trade Desk Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Trade Desk Inc's industry classification, broader than the peer set above. Market cap in millions of $.Trade Desk Inc ranks #16 of 75 companies by market capitalization in its industry, holding 0.30 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 5,890, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,565,645 | 76.32 % |
| 2 | Applovin Corporation | 131,853 | 6.43 % |
| 3 | Rentokil Initial Plc | 59,691 | 2.91 % |
| 4 | Thomson Reuters Corporation | 50,792 | 2.48 % |
| 5 | Gds Holdings Limited | 1,234 | 5.2% |
| 6 | Nebius Group n v | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 9 | Gartner Inc | 1,234 | 5.2% |
| 10 | Factset Research Systems Inc | 1,234 | 5.2% |
| 16 | Trade Desk Inc | 6,076 | 0.30 % |
Market cap and industry share for the rest of Trade Desk Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Trade Desk Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 11 | Pinterest Inc | 10,673 | -23.73 % |
| 12 | Sound Group Inc | 9,237 | -23.63 % |
| 13 | Digitalocean Holdings Inc | 9,172 | 62.50 % |
| 14 | Snap Inc | 8,251 | -30.62 % |
| 15 | Kanzhun Limited | 1,234 | 12.3% |
| 16 | Trade Desk Inc | 6,076 | -73.00 % |
| 17 | Niq Global Intelligence Plc | 1,234 | 12.3% |
| 18 | Vnet Group inc | 1,234 | 12.3% |
| 19 | Wix com Ltd | 1,234 | 12.3% |
| 20 | Sportradar Group Ag | 1,234 | 12.3% |
| 21 | Premier Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Trade Desk Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Trade Desk Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet Services & Social Media industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (145 companies). See the full Internet Services & Social Media industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 76.87 % | 46.59 % (avg) | +30.3 pp |
| Operating Margin | 19.61 % | industry median | +18.3 pp |
| EBITDA Margin | 24.62 % | 6.50 % (avg) | +18.1 pp |
| Capital Intensity (Capex / Revenue) | 7.79 % | 7.18 % (avg) | +0.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Trade Desk Inc's Valuation vs Competitive Position
Valuation multiples vs the Internet Services & Social Media industry average (145 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Internet Services & Social Media industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 25.6x | 38.5x | -12.9x |
| EV / EBITDA | 12.3x | 19.4x | -7.1x |
| P/B | 3.9x | 4.8x | -0.8x |
| Return on Equity | 16.09 % | industry aggregate | -25.94 % |
| Return on Invested Capital | 10.78 % | -1.89 % (avg) | 12.67 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Trade Desk Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 54.86 % | 38.50 % | 26.47 % | 43.11 % | 31.87 % | 23.34 % | 25.63 % | 18.47 % |
| Operating Margin | 22.49 % | 16.97 % | 17.25 % | 10.43 % | 7.20 % | 10.30 % | 17.47 % | 20.35 % |
| Return on Invested Capital | 16.38 % | 9.66 % | 7.36 % | 4.44 % | 2.87 % | 4.57 % | 8.02 % | 10.54 % |
| P/E | 6.6x | 11.3x | 166.6x | 128.8x | 504.6x | 201.8x | 158.8x | 49.8x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Trade Desk Inc's Strategic Group Map
Trade Desk Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Trade Desk Inc's trailing-12-month revenue growth of 11.6% and operating margin of 19.6% compares with an average of 12.6% growth and 15.7% margin across its 8 closest peers by combined growth, margin and ROIC -- Trade Desk Inc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Trade Desk Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Trade Desk Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 6.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 76% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Trade Desk Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 5,890 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 7.79 % vs industry average 7.18 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Trade Desk Inc's dedicated Suppliers and Customers pages, not here.
Trade Desk Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Trade Desk Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Trade Desk Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 18.3 points above the industry median.
Weaknesses
- Return on equity 25.9 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-4.3% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
- Trades at a lower P/E than the industry average (25.6x vs 38.5x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Industry dominated by Meta Platforms Inc , holding 76.32 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
Trade Desk Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Trade Desk Inc | 0.31 | 1.68 | - |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Amazon com Inc | 0.35 | 1.06 | 0.25 |
| Meta Platforms Inc | 0.42 | 2.23 | 0.29 |
| Taboola com Ltd | 0.27 | 1.09 | 0.09 |
| Adobe Inc | 0.46 | 0.85 | 0.55 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Trade Desk Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Trade Desk Inc | Q2 2026 | +3.0 % | -28.6 % |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Amazon com Inc | Q3 2026 | +12.1 % | -2.4 % |
| Meta Platforms Inc | Q3 2026 | +26.1 % | +264.0 % |
| Taboola com Ltd | Q2 2026 | +2.4 % | - |
| Adobe Inc | Q3 2026 | +12.9 % | +3.1 % |
| PEERS TOTAL | +17.9 % | -3.1 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Trade Desk Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Trade Desk Inc | Q2 2026 | +22.1 % | -63.6 % |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Amazon com Inc | Q3 2026 | +6.7 % | +20.1 % |
| Meta Platforms Inc | Q3 2026 | +45.2 % | +80.3 % |
| Taboola com Ltd | Q2 2026 | +2.3 % | +5.3 % |
| Adobe Inc | Q3 2026 | +18.8 % | +18.1 % |
Trade Desk Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Trade Desk Inc | 6.90% | 13.97% | 16.09% |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Amazon com Inc | 13.23% | 18.74% | 26.71% |
| Meta Platforms Inc | 17.81% | 20.54% | 30.27% |
| Taboola com Ltd | 7.61% | 10.84% | 12.80% |
| Adobe Inc | 24.46% | 39.34% | 62.88% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Trade Desk Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Trade Desk Inc | 15.58 | 2.03 |
| Alphabet Inc | 14.82 | 7.45 |
| Amazon com Inc | 20.95 | 3.55 |
| Meta Platforms Inc | 20.82 | 6.50 |
| Taboola com Ltd | 0.01 | 296.32 |
| Adobe Inc | 13.43 | 3.64 |
| PEERS AVERAGE | 19.00 | 5.56 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.