Truist Financial's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Truist Financial (TFC) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Truist Financial vs Its Competitors
- TTM: Trailing 12-month revenue of 18,277M vs 1,125,329M combined for its competitors (1.6% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-12.5% annualized vs trailing 12 months), vs holding steady (-1.8%) for its tracked peer group.
- Growth: Truist Financial generated -15.8% revenue growth year over year in Q3 2026, vs 0.1% for its competitors combined.
- Profitability: Its 20.0% net margin compares with 24.2% for the peer group.
- Scale: Truist Financial ranks #8 of 84 companies by market capitalization in the Commercial Banks industry, holding 2.6% of industry market cap.
- Peer revenue share: Truist Financial accounted for 1.4% of combined revenue among its tracked peer group, down from 1.7% a year earlier.
- Peer differentiation: Revenue per employee of $0.49M compares with $0.77M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
TFC Sales vs. its Competitors, Q3 2026
Truist Financial reported revenue contraction of 15.81 % year on year in Q3 2026, below its competitors' combined revenue growth of 0.08 %.
With a net margin of 19.98 %, Truist Financial reported lower profitability than its competitors (24.17 %).
Truist Financial generated 1.43 % of the combined sales of its peer group, down from 1.69 % a year earlier.
API endpoints for this dataset
Truist Financial vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Truist Financial reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Truist Financial and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Truist Financial Corporation | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (7) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Truist Financial's competitor groups requires a Commercial License.
For context: the Commercial Banks industry grew revenue -5.9% year over year, combined, vs -15.8% for Truist Financial. Truist Financial's share of combined industry revenue moved from 1.71% to 1.53%, a loss of 0.18 percentage points.
Truist Financial's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Truist Financial Corporation | Yes | Yes | No | No |
| Competitors combined (119) | ||||
| High-Confidence Competitors (7) | ||||
| Similar-Size Competitors (10) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
TFC Stock Performance relative to its Competitors
TFC Stock Performance relative to High-Confidence Competitors
TFC Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Encore Capital Group Inc | 282.9% | Outperformed |
| 2 | The Bank Of New York Mellon Corporation | 282.9% | Outperformed |
| 3 | Atlanticus Holdings Corp | 282.9% | Outperformed |
| 4 | Enova International Inc | 282.9% | Outperformed |
| 5 | Voya Financial Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Truist Financial's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Truist Financial's Comment on Competition and Industry Peers
Publicly Traded Peers of Truist Financial Corporation
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Truist Financial Corporation |
61,525.58 | 18,277.00 |
 Jpmorgan Chase and Co |
903,822.21 | 190,733.00 |
 Bank Of America Corporation |
360,893.33 | 122,968.00 |
 Morgan Stanley |
292,278.24 | 59,960.00 |
 The Goldman Sachs Group Inc |
268,895.85 | 42,162.00 |
 Wells Fargo and Company |
259,041.84 | 85,055.00 |
| SUBTOTAL | 4,475,476.82 | 1,988,754.39 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Truist Financial Corporation versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Truist Financial's Competitors Named by the Company
Competitive relationships identified from Truist Financial reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Servisfirst Bancshares Inc | Company report | 85% |
| First Citizens Bancshares Inc | Company report | 85% |
| Fvcbankcorp Inc | Company report | 85% |
| Pennymac Mortgage Investment Trust | Company report | 85% |
| First Horizon Corp | Company report | 85% |
| Auburn National Bancorporation Inc | Company report | 85% |
| Bankunited inc | Company report | 85% |
| Bank Bradesco | Company report | 85% |
| United Community Banks Inc | Company report | 85% |
| Northern Trust Corporation | Company report | 85% |
| Us Bancorp De | Company report | 85% |
| Pnc Financial Services Group Inc | Company report | 85% |
| Wintrust Financial Corp | Company report | 85% |
| Western Alliance Bancorporation | Company report | 85% |
| Lendingclub Corporation | Company report | 85% |
| Simmons First National Corp | Company report | 85% |
| Wesbanco Inc | Company report | 85% |
| Jpmorgan Chase and Co | Company report | 85% |
| Trustmark Corporation | Company report | 85% |
| Wells Fargo and Company | Company report | 85% |
| Regions Financial Corporation | Company report | 85% |
| Capital one financial corp | Company report | 85% |
| Valley National Bancorp | Company report | 85% |
| M and t Bank Corporation | Company report | 85% |
| Fifth Third Bancorp | Company report | 85% |
| Webster Financial Corporation | Company report | 85% |
| Huntington Bancshares Incorporated | Company report | 85% |
| Keycorp | Company report | 85% |
| Renasant Corp | Company report | 85% |
| Southstate Bank Corp | Company report | 85% |
| International Bancshares Corporation | Company report | 85% |
| Slm Corp | Company report | 85% |
| Bok Financial Corp | Company report | 85% |
| Connectone Bancorp Inc | Company report | 85% |
| Pjt Partners Inc | Company report | 85% |
| First Midwest Bancorp Inc | Company report | 85% |
| Hilltop Holdings Inc | Company report | 85% |
| The Goldman Sachs Group Inc | Company report | 85% |
| Old National Bancorp | Company report | 85% |
| Union Bankshares Inc | Company report | 85% |
| Ameriprise Financial Inc | Company report | 85% |
| Sterling Bancorp | Company report | 85% |
| Citizens Financial Group Inc | Company report | 85% |
| Enova International Inc | Company report | 85% |
| First Financial Bankshares Inc | Company report | 85% |
| Great Western Bancorp Inc | Company report | 85% |
| Northwest Bancshares inc | Company report | 85% |
| Santander Holdings Usa Inc | Company report | 85% |
| Popular Inc | Company report | 85% |
| Primerica Inc | Company report | 85% |
| Moelis and Co | Company report | 85% |
| Fulton Financial Corp | Company report | 85% |
| Hancock Whitney Corporation | Company report | 85% |
| Schwab Charles Corp | Company report | 85% |
| Peoples United Financial Inc | Company report | 85% |
| Westamerica Bancorporation | Company report | 85% |
| Svb Financial Group | Company report | 85% |
| Bank Of America Corporation | Company report | 85% |
| Robinhood Markets Inc | Company report | 85% |
| Cit Group Inc | Company report | 85% |
| Stifel Financial Corp | Company report | 85% |
| Morgan Stanley | Company report | 85% |
| Ofg Bancorp | Company report | 85% |
| United Bankshares Inc | Company report | 85% |
| Ally Financial Inc | Company report | 85% |
| Citigroup inc | Company report | 85% |
| Pennymac Financial Services inc | Company report | 85% |
| East West Bancorp inc | Company report | 85% |
| Jmp Group Llc | Company report | 85% |
| Glacier Bancorp Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Truist Financial's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Truist Financial's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Citigroup inc | Markets 29.42 % |
| Schwab Charles Corp | Investor Services 78.69 % |
| The Boeing Company | Commercial Airplanes 44.32 % |
| Capital one financial corp | Credit Card 74.32 % |
| The Cigna Group | Evernorth 86.55 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Truist Financial's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Truist Financial Corporation | 61,526 | 492,827 | 139,864 |
| Jpmorgan Chase and Co | 903,822 | 598,825 | 204,714 |
| Bank Of America Corporation | 360,893 | 577,315 | 150,793 |
| Morgan Stanley | 292,278 | 722,410 | 248,482 |
| The Goldman Sachs Group Inc | 268,896 | 889,494 | 467,700 |
| Wells Fargo and Company | 259,042 | 355,879 | 96,699 |
| PEERS TOTAL | 4,413,951 | 768,321 | 136,296 |
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Truist Financial's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Arthur J Gallagher and Co | United States 70.72 % |
| Aon Plc | Europe, Middle East, and Africa, Other Than United Kingdom and Ireland 14.78 % |
| Brown and Brown Inc | US 88.00 % |
| Stifel Financial Corp | Americas 57.23 % |
| Freedom Holding Corp | Kazakhstan 83.57 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Truist Financial's Position in Industry Market Structure
Market-capitalization share and concentration across all 81 companies in Truist Financial's industry classification, broader than the peer set above. Market cap in millions of $.Truist Financial ranks #8 of 81 companies by market capitalization in its industry, holding 2.56 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,881, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Jpmorgan Chase and Co | 907,595 | 37.38 % |
| 2 | Bank Of America Corporation | 364,491 | 15.01 % |
| 3 | Wells Fargo and Company | 261,003 | 10.75 % |
| 4 | Citigroup inc | 207,743 | 8.56 % |
| 5 | Capital one financial corp | 1,234 | 5.2% |
| 6 | Us Bancorp De | 1,234 | 5.2% |
| 7 | Pnc Financial Services Group Inc | 1,234 | 5.2% |
| 8 | Truist Financial Corporation | 62,163 | 2.56 % |
| 9 | Shinhan Financial Group Co Ltd | 1,234 | 5.2% |
| 10 | Huntington Bancshares Incorporated | 1,234 | 5.2% |
Market cap and industry share for the rest of Truist Financial's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-09.
Truist Financial's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 3 | Wells Fargo and Company | 261,003 | -1.34 % |
| 4 | Citigroup inc | 207,743 | 18.69 % |
| 5 | Capital one financial corp | 121,611 | -9.72 % |
| 6 | Us Bancorp De | 93,766 | 28.71 % |
| 7 | Pnc Financial Services Group Inc | 1,234 | 12.3% |
| 8 | Truist Financial Corporation | 62,163 | 14.00 % |
| 9 | Shinhan Financial Group Co Ltd | 1,234 | 12.3% |
| 10 | Huntington Bancshares Incorporated | 1,234 | 12.3% |
| 11 | Regions Financial Corporation | 1,234 | 12.3% |
| 12 | Mizuho Financial Group Inc | 1,234 | 12.3% |
| 13 | Keycorp | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Truist Financial's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-09. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Truist Financial's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Commercial Banks industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (2 companies). See the full Commercial Banks industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 0.96 % (avg) | - |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 62.38 % | 0.23 % (avg) | +62.2 pp |
| Capital Intensity (Capex / Revenue) | 0.00 % | 0.98 % (avg) | -1.0 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Truist Financial's Valuation vs Competitive Position
Valuation multiples vs the Commercial Banks industry average (2 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Commercial Banks industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 13.1x | 10.9x | +2.2x |
| EV / EBITDA | 8.8x | 5.2x | +3.5x |
| P/B | 1.0x | 1.6x | -0.7x |
| Return on Equity | 8.14 % | industry aggregate | -4.82 % |
| Return on Invested Capital | - | 0.00 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Truist Financial's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 2.06 % | 8.74 % | 70.42 % | 13.45 % | -5.02 % | -3.04 % | -50.42 % | 74.63 % |
| Operating Margin | 36.94 % | 33.62 % | 26.87 % | 34.59 % | 34.36 % | - | - | - |
| Return on Invested Capital | 4.65 % | 4.60 % | 2.78 % | 4.28 % | 1.24 % | -0.03 % | -1.49 % | 3.49 % |
| P/E | 12.2x | 14.7x | 15.6x | 13.8x | 10.2x | - | 13.4x | 12.1x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Truist Financial's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Truist Financial falls in the Question Mark quadrant: relative market share of 0.07x vs its largest competitor, in an industry growing revenue 10.8% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Jpmorgan Chase and Co alone holds 37% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Truist Financial's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,881 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.00 % vs industry average 0.98 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Truist Financial's dedicated Suppliers and Customers pages, not here.
Truist Financial's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Truist Financial falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Truist Financial's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-12.5% annualized vs trailing 12 months).
- Low relative market share vs the industry leader (0.07x).
Opportunities
- Industry revenue growing at a healthy 10.8% median pace.
Threats
- Industry dominated by Jpmorgan Chase and Co, holding 37.38 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
Truist Financial's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Truist Financial Corporation | 0.07 | 0.16 | 1.08 |
| Jpmorgan Chase and Co | 0.15 | 0.42 | 1.41 |
| Bank Of America Corporation | 0.10 | 0.52 | 1.27 |
| Morgan Stanley | 0.37 | 1.12 | 3.24 |
| The Goldman Sachs Group Inc | 0.43 | 0.79 | 3.30 |
| Wells Fargo and Company | 0.11 | 0.80 | 1.16 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Truist Financial's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Truist Financial Corporation | Q3 2026 | -15.8 % | -45.0 % |
| Jpmorgan Chase and Co | Q3 2026 | +10.2 % | +9.0 % |
| Bank Of America Corporation | Q3 2026 | +3.2 % | -16.8 % |
| Morgan Stanley | Q3 2026 | -46.0 % | +5.5 % |
| The Goldman Sachs Group Inc | Q3 2026 | -68.0 % | +29.2 % |
| Wells Fargo and Company | Q3 2026 | +5.4 % | +6.9 % |
| PEERS TOTAL | +3.3 % | +17.3 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Truist Financial's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Truist Financial Corporation | Q3 2026 | - | - |
| Jpmorgan Chase and Co | Q3 2026 | -12.8 % | - |
| Bank Of America Corporation | Q3 2026 | - | - |
| Morgan Stanley | Q3 2026 | - | +32.5 % |
| The Goldman Sachs Group Inc | Q3 2026 | +8.6 % | -5.9 % |
| Wells Fargo and Company | Q3 2026 | +31.5 % | - |
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Truist Financial's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Truist Financial Corporation | 0.94% | 1.59% | 8.14% |
| Jpmorgan Chase and Co | 1.34% | 1.65% | 17.70% |
| Bank Of America Corporation | 0.93% | 1.18% | 10.69% |
| Morgan Stanley | 1.30% | 1.70% | 17.79% |
| The Goldman Sachs Group Inc | 1.08% | 1.63% | 17.90% |
| Wells Fargo and Company | 1.04% | 1.23% | 12.78% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Truist Financial's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Truist Financial Corporation | 12.96 | 3.37 |
| Jpmorgan Chase and Co | 14.17 | 4.74 |
| Bank Of America Corporation | 11.93 | 2.93 |
| Morgan Stanley | 14.82 | 4.87 |
| The Goldman Sachs Group Inc | 12.88 | 6.38 |
| Wells Fargo and Company | 12.04 | 3.05 |
| PEERS AVERAGE | 12.62 | 2.25 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.