Rocket Companies Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Rocket Companies Inc (RKT) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Rocket Companies Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 7,667M vs -M combined for its competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-46.2% annualized vs trailing 12 months).
- Scale: Rocket Companies Inc ranks #4 of 31 companies by market capitalization in the Consumer Financial Services industry, holding 10.0% of industry market cap.
- Peer revenue share: Rocket Companies Inc accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.32M compares with $0.54M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
RKT Sales vs. its Competitors, Q3 2026
Rocket Companies Inc generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
API endpoints for this dataset
For context: the Consumer Financial Services industry grew revenue 6.4% year over year, combined, vs 23.0% for Rocket Companies Inc. Rocket Companies Inc's share of combined industry revenue moved from 2.13% to 2.46%, a gain of 0.33 percentage points.
Rocket Companies Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Rocket Companies Inc | Yes | Yes | Yes | No |
| Competitors combined (1) | ||||
| Similar-Size Competitors (8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
RKT Stock Performance relative to its Competitors
RKT Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Grove Collaborative Holdings Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Rocket Companies Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Rocket Companies Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Rocket Companies Inc |
42,851.72 | 7,666.52 |
 Grove Collaborative Holdings Inc |
44.20 | 158.57 |
| SUBTOTAL | 42,895.93 | 7,825.09 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Rocket Companies Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Rocket Companies Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Rocket Companies Inc | 42,852 | 319,438 | 54,300 |
| Grove Collaborative Holdings Inc | 44 | 537,515 | 62,034 |
| PEERS TOTAL | 44 | 537,515 | 62,034 |
Rocket Companies Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 29 companies in Rocket Companies Inc's industry classification, broader than the peer set above. Market cap in millions of $.Rocket Companies Inc ranks #4 of 29 companies by market capitalization in its industry, holding 9.99 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,804, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | S and p Global Inc | 138,235 | 32.26 % |
| 2 | Moody s Corporation | 88,239 | 20.59 % |
| 3 | Paccar Inc | 53,805 | 12.56 % |
| 4 | Rocket Companies Inc | 42,824 | 9.99 % |
| 5 | Affirm Holdings Inc | 1,234 | 5.2% |
| 6 | Equifax Inc | 1,234 | 5.2% |
| 7 | Transunion | 1,234 | 5.2% |
| 8 | Onemain Holdings Inc | 1,234 | 5.2% |
| 9 | Credit Acceptance Corp | 1,234 | 5.2% |
| 10 | Nelnet Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Rocket Companies Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Rocket Companies Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | S and p Global Inc | 138,235 | -6.23 % |
| 2 | Moody s Corporation | 88,239 | 4.13 % |
| 3 | Paccar Inc | 53,805 | 2.34 % |
| 4 | Rocket Companies Inc | 42,824 | -10.18 % |
| 5 | Affirm Holdings Inc | 1,234 | 12.3% |
| 6 | Equifax Inc | 1,234 | 12.3% |
| 7 | Transunion | 1,234 | 12.3% |
| 8 | Onemain Holdings Inc | 1,234 | 12.3% |
| 9 | Credit Acceptance Corp | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Rocket Companies Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Rocket Companies Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Consumer Financial Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (54 companies). See the full Consumer Financial Services industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 38.36 % | 42.15 % (avg) | -3.8 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 38.52 % | 20.97 % (avg) | +17.5 pp |
| Capital Intensity (Capex / Revenue) | 2.09 % | 5.85 % (avg) | -3.8 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Rocket Companies Inc's Valuation vs Competitive Position
Valuation multiples vs the Consumer Financial Services industry average (54 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Consumer Financial Services industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 22.8x | 19.7x | +3.2x |
| EV / EBITDA | 17.8x | 12.0x | +5.8x |
| P/B | 1.7x | 2.6x | -1.0x |
| Return on Equity | 5.55 % | industry aggregate | -12.26 % |
| Return on Invested Capital | - | 2.70 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Rocket Companies Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue Growth | 24.11 % | -6.58 % | -44.70 % | -47.50 % | 34.88 % | 12.45 % |
| Operating Margin | 76.44 % | 53.09 % | 11.52 % | -11.91 % | 14.64 % | -4.17 % |
| Return on Invested Capital | 23.33 % | 11.44 % | 1.80 % | -0.95 % | 1.34 % | -0.35 % |
| P/E | - | 7.5x | 17.2x | - | 12.6x | 894.0x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Rocket Companies Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Rocket Companies Inc falls in the Dog quadrant: relative market share of 0.31x vs its largest competitor, in an industry growing revenue 1.9% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Rocket Companies Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,804 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.09 % vs industry average 5.85 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Rocket Companies Inc's dedicated Suppliers and Customers pages, not here.
Rocket Companies Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Rocket Companies Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Rocket Companies Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Return on equity 12.3 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-46.2% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.31x).
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: see Methodology: SWOT Analysis.
Rocket Companies Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Rocket Companies Inc | 0.84 | 0.84 | 0.70 |
| Grove Collaborative Holdings Inc | 0.30 | 1.26 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Rocket Companies Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Rocket Companies Inc | Q3 2026 | +22.9 % | - |
| Grove Collaborative Holdings Inc | Q2 2026 | -15.7 % | - |
| PEERS TOTAL | +21.0 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Rocket Companies Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Rocket Companies Inc | Q3 2026 | - | +99.9 % |
| Grove Collaborative Holdings Inc | Q2 2026 | -10.6 % | -63.6 % |
Rocket Companies Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Rocket Companies Inc | 2.16% | 2.02% | 5.55% |
| Grove Collaborative Holdings Inc | 34.92% | 43.23% | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Rocket Companies Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Rocket Companies Inc | 25.10 | 5.59 |
| Grove Collaborative Holdings Inc | - | 0.28 |
| PEERS AVERAGE | 32.46 | 5.48 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.