Prudential Plc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Prudential Plc (PUK) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Prudential Plc vs Its Competitors
- TTM: Trailing 12-month revenue of 11,491M vs 30,772M combined for its competitors (27.2% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-1,268.4% annualized vs trailing 12 months), vs decelerating (-4.9%) for its tracked peer group.
- Scale: Prudential Plc ranks #5 of 18 companies by market capitalization in the Life Insurance industry, holding 9.2% of industry market cap.
- Peer differentiation: Revenue per employee of $73.19M compares with $1.21M for the peer group (60.7x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
API endpoints for this dataset
Prudential Plc vs. its Competitors, Q4 2025
Net income growth, year on year
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Prudential Plc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Prudential Plc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Prudential Plc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Prudential Plc's competitor groups requires a Commercial License.
Prudential Plc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Prudential Plc | Yes | Yes | Yes | Yes |
| Competitors combined (5) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (9) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 37.50 % (3 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
PUK Stock Performance relative to its Competitors
PUK Stock Performance relative to High-Confidence Competitors
PUK Stock Performance relative to Similar-Size Competitors
PUK Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Camden National Corp | 282.9% | Outperformed |
| 2 | Old National Bancorp | 282.9% | Outperformed |
| 3 | Argo Group International Holdings Inc | 282.9% | Outperformed |
| 4 | American International Group Inc | 282.9% | Outperformed |
| 5 | Gladstone Land Corp | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Prudential Plc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Prudential Plc's Comment on Competition and Industry Peers
Publicly Traded Peers of Prudential Plc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Prudential Plc |
33,462.72 | 11,491.00 |
 American International Group Inc |
43,401.13 | 27,728.00 |
 Old National Bancorp |
9,621.53 | 2,693.32 |
 Camden National Corp |
1,000.39 | 262.34 |
 Argo Group International Holdings Inc |
866.62 | 3,684.50 |
 Gladstone Land Corp |
295.23 | 88.48 |
| SUBTOTAL | 88,647.63 | 45,947.64 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Prudential Plc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Prudential Plc's Competitors Named by the Company
Competitive relationships identified from Prudential Plc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Kb Financial Group Inc | Company report | 85% |
| Argo Group International Holdings Inc | Company report | 85% |
| Old National Bancorp | Company report | 85% |
| Camden National Corp | Company report | 85% |
| American International Group Inc | Company report | 85% |
| Gladstone Land Corp | Company report | 85% |
Company report basis, confidence, active dates and source counts for Prudential Plc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Prudential Plc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| American International Group Inc | North America Operating 34.61 % |
| Argo Group International Holdings Inc | Casualty Lines 57.12 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Prudential Plc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Prudential Plc | 33,463 | 73,191,083 | 26,235,669 |
| American International Group Inc | 43,401 | 1,254,661 | 148,914 |
| Old National Bancorp | 9,622 | 541,806 | 192,658 |
| Camden National Corp | 1,000 | 384,098 | 132,187 |
| Argo Group International Holdings Inc | 867 | 4,455,260 | 180,653 |
| Gladstone Land Corp | 295 | - | - |
| PEERS TOTAL | 55,185 | 1,205,579 | 156,650 |
Prudential Plc's Position in Industry Market Structure
Market-capitalization share and concentration across all 17 companies in Prudential Plc's industry classification, broader than the peer set above. Market cap in millions of $.Prudential Plc ranks #5 of 17 companies by market capitalization in its industry, holding 9.16 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,330, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Manulife Financial Corporation | 86,790 | 23.64 % |
| 2 | Metlife Inc | 66,042 | 17.99 % |
| 3 | Sun Life Financial Inc | 44,503 | 12.12 % |
| 4 | Prudential Financial Inc | 42,722 | 11.64 % |
| 5 | Prudential Plc | 33,644 | 9.16 % |
| 6 | Reinsurance Group Of America Incorporated | 1,234 | 5.2% |
| 7 | Corebridge Financial Inc | 1,234 | 5.2% |
| 8 | Globe Life Inc | 1,234 | 5.2% |
| 9 | Voya Financial Inc | 1,234 | 5.2% |
| 10 | Jackson Financial Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Prudential Plc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-10.
Prudential Plc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Manulife Financial Corporation | 86,790 | 32.86 % |
| 2 | Metlife Inc | 66,042 | 34.06 % |
| 3 | Sun Life Financial Inc | 44,503 | 26.34 % |
| 4 | Prudential Financial Inc | 42,722 | 15.47 % |
| 5 | Prudential Plc | 33,644 | -9.10 % |
| 6 | Reinsurance Group Of America Incorporated | 1,234 | 12.3% |
| 7 | Corebridge Financial Inc | 1,234 | 12.3% |
| 8 | Globe Life Inc | 1,234 | 12.3% |
| 9 | Voya Financial Inc | 1,234 | 12.3% |
| 10 | Jackson Financial Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Prudential Plc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-10. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Prudential Plc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Life Insurance industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (33 companies). See the full Life Insurance industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 42.66 % (avg) | - |
| Operating Margin | 28.77 % | industry median | -5.7 pp |
| EBITDA Margin | 44.57 % | 20.12 % (avg) | +24.4 pp |
| Capital Intensity (Capex / Revenue) | 0.91 % | 0.71 % (avg) | +0.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Prudential Plc's Valuation vs Competitive Position
Valuation multiples vs the Life Insurance industry average (33 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Life Insurance industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 9.3x | 10.2x | -0.9x |
| EV / EBITDA | 5.7x | 8.7x | -2.9x |
| P/B | 1.7x | 1.3x | +0.5x |
| Return on Equity | 19.28 % | industry aggregate | 8.26 % |
| Return on Invested Capital | 1.42 % | 5.35 % (avg) | -3.93 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Prudential Plc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue Growth | 8.40 % | 10.27 % | 6.99 % |
| Operating Margin | 29.70 % | 29.13 % | 28.77 % |
| Return on Invested Capital | 1.51 % | 1.56 % | 1.42 % |
| P/E | 17.7x | 10.0x | 9.3x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Prudential Plc's Strategic Group Map
Prudential Plc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Prudential Plc's trailing-12-month revenue growth of 7.0% and operating margin of 28.8% compares with an average of 7.2% growth and 22.5% margin across its 8 closest peers by combined growth, margin and ROIC -- Prudential Plc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Prudential Plc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Prudential Plc falls in the Dog quadrant: relative market share of 0.39x vs its largest competitor, in an industry growing revenue 5.6% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Prudential Plc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,330 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 0.91 % vs industry average 0.71 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Prudential Plc's dedicated Suppliers and Customers pages, not here.
Prudential Plc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Prudential Plc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Prudential Plc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 8.3 points above the industry aggregate.
Weaknesses
- Operating margin 5.7 points below the industry median.
- Latest-quarter revenue run-rate is decelerating (-1,268.4% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.39x).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
No rule matched.
Threats
- Losing revenue share to the broader industry (-5.8 points over the past year).
- Tracked peer group's revenue run-rate is broadly decelerating (-4.9% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Prudential Plc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Prudential Plc | 0.62 | 0.62 | - |
| American International Group Inc | 0.03 | 1.44 | 0.11 |
| Old National Bancorp | 0.02 | 0.04 | 0.54 |
| Camden National Corp | 0.03 | 0.51 | 0.65 |
| Argo Group International Holdings Inc | 0.03 | 0.67 | 0.33 |
| Gladstone Land Corp | 1.03 | 1.21 | 0.19 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Prudential Plc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Prudential Plc | Q4 2025 | +7.0 % | +70.6 % |
| American International Group Inc | Q3 2026 | +17.2 % | +62.0 % |
| Old National Bancorp | Q3 2026 | +0.1 % | +39.1 % |
| Camden National Corp | Q3 2026 | +7.0 % | +7.7 % |
| Argo Group International Holdings Inc | Q2 2025 | +401.4 % | +46.0 % |
| Gladstone Land Corp | Q2 2026 | +3.2 % | - |
| PEERS TOTAL | +20.1 % | +67.1 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Prudential Plc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Prudential Plc | Q4 2025 | - | +3.0 % |
| American International Group Inc | Q3 2026 | +9.9 % | - |
| Old National Bancorp | Q3 2026 | - | -23.0 % |
| Camden National Corp | Q3 2026 | -36.3 % | +76.9 % |
| Argo Group International Holdings Inc | Q2 2025 | - | +350.0 % |
| Gladstone Land Corp | Q2 2026 | - | -91.7 % |
Prudential Plc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Prudential Plc | 1.94% | 1.94% | 19.28% |
| American International Group Inc | 2.03% | 2.32% | 8.17% |
| Old National Bancorp | 1.30% | 1.31% | 11.31% |
| Camden National Corp | 1.29% | 1.39% | 12.66% |
| Argo Group International Holdings Inc | 1.61% | 3.82% | 8.36% |
| Gladstone Land Corp | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Prudential Plc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Prudential Plc | 8.41 | 2.91 |
| American International Group Inc | 13.54 | 1.57 |
| Old National Bancorp | 10.19 | 3.57 |
| Camden National Corp | 11.07 | 3.81 |
| Argo Group International Holdings Inc | 13.73 | 0.24 |
| Gladstone Land Corp | - | 3.34 |
| PEERS AVERAGE | 10.31 | 1.93 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.