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Purple Innovation Inc's Business Segments
Purple Innovation Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of FY
Reportable Segments
1
Largest Segment
Sales Category
Total Revenue
$ 98
Regions Reported
-
Revenue Share by Reportable Segment - FY
- Sales Category75%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Sales Category | $ 74 | 75% |
Revenue by Product & Service Category - FY
- Sales Category42.4%
Revenue by Product & Service Category - FY
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Sales Category | $ 41 | 42.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Annual Results
Revenue Share by Reportable Segment - FY
- Sales Category75%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Sales Category | $ 74 | 75% |
Description of Purple Innovation Inc
Purple Innovation Inc. is a Utah-based company that specializes in developing and marketing high-tech sleep products, such as mattresses, pillows, and cushions, all of which are designed to enhance the quality of sleep. The company was founded in 1989 by two brothers, Terry and Tony Pearce, who were both engineers. Initially, the company focused on developing medical cushions for wheelchair users, but eventually branched out to develop sleep products for the broader consumer market.
Today, Purple Innovation is known for its innovative and cutting-edge products, which utilize a patented Hyper-Elastic Polymer material. This unique material, which was developed by the Pearce brothers, is designed to provide optimal support and comfort to users while also promoting proper alignment of the spine. The material is also incredibly durable, with exceptional pressure distribution properties, and enhances airflow, allowing for optimal temperature regulation and a cooler sleep surface. These properties make Purple’s products a popular choice for customers who suffer from back pain, insomnia, or other sleep-related issues.
Purple's product line includes the Purple Mattress, Purple Pillows, Purple Seat Cushions, Purple Sheets, and Purple Bed Frames. All of these products have been well received by customers and have received numerous positive reviews from independent product testing organizations.
In addition to its focus on product development and marketing, Purple Innovation has also made significant efforts to reduce its environmental impact. The company’s manufacturing processes are designed to reduce waste and reduce the amount of energy consumed in the production of its products. Furthermore, Purple has partnered with various organizations to develop programs that focus on environmental conservation, waste reduction, and energy efficiency.
Overall, Purple Innovation Inc. is a company that epitomizes the spirit of innovation and technological advancement. Its cutting-edge products, commitment to excellence, and focus on environmental sustainability make it an industry leader and a preferred choice for customers worldwide who are looking for a comfortable and restful sleep experience.
Today, Purple Innovation is known for its innovative and cutting-edge products, which utilize a patented Hyper-Elastic Polymer material. This unique material, which was developed by the Pearce brothers, is designed to provide optimal support and comfort to users while also promoting proper alignment of the spine. The material is also incredibly durable, with exceptional pressure distribution properties, and enhances airflow, allowing for optimal temperature regulation and a cooler sleep surface. These properties make Purple’s products a popular choice for customers who suffer from back pain, insomnia, or other sleep-related issues.
Purple's product line includes the Purple Mattress, Purple Pillows, Purple Seat Cushions, Purple Sheets, and Purple Bed Frames. All of these products have been well received by customers and have received numerous positive reviews from independent product testing organizations.
In addition to its focus on product development and marketing, Purple Innovation has also made significant efforts to reduce its environmental impact. The company’s manufacturing processes are designed to reduce waste and reduce the amount of energy consumed in the production of its products. Furthermore, Purple has partnered with various organizations to develop programs that focus on environmental conservation, waste reduction, and energy efficiency.
Overall, Purple Innovation Inc. is a company that epitomizes the spirit of innovation and technological advancement. Its cutting-edge products, commitment to excellence, and focus on environmental sustainability make it an industry leader and a preferred choice for customers worldwide who are looking for a comfortable and restful sleep experience.
Purple Innovation Inc is a leading brand in the bedding industry, primarily known for its high-quality mattresses, pillows, and bedding accessories. The company's overarching philosophy is to create innovative and comfortable sleep solutions that help people of all ages sleep better, feel better, and live healthier lives.
Segments:
1. Direct-to-consumer: This segment is the foundation of Purple Innovation Inc's business. The company has a robust online presence and a dedicated customer base that relies on its products for their sleep needs. The direct-to-consumer segment includes online sales, website traffic, and social media presence.
2. Wholesale: The wholesale segment involves the company's partnerships with retailers, such as Mattress Firm, Macy's, and Bed Bath & Beyond. The partnerships enable the company to expand its reach and offer a variety of products to its customers.
Products:
1. Mattresses: The flagship product of Purple Innovation Inc is its Purple Mattress, which is unique in its construction and design. The Purple Mattress features a patented comfort technology that adapts to the sleeper's body, providing pressure relief and support. The mattresses come in various materials, including foam, hybrid, and coil.
2. Pillows: Purple Innovation Inc offers a range of pillows designed to provide optimal support and comfort for various sleep positions. The pillows include the Purple Harmony Pillow, Purple Plush Pillow, and Purple Pillow-Talk.
3. Bedding: The company's bedding range includes premium-quality sheets, duvets, covers, and blankets that complement the mattress and pillow lines. The bedding products are made from high-quality materials and offer a range of colors and designs.
Services:
1. 100-Night Sleep Trial: The company offers a 100-night sleep trial to its customers, which allows them to test the product and return it if they are not satisfied. The trial comes with a money-back guarantee and free shipping.
2. Free Shipping: Purple Innovation Inc offers free shipping on all its products, which makes it more accessible to customers who are looking for a high-quality sleep experience without any additional costs.
3. Limited Warranty: All products come with a limited warranty, which covers defects in materials or workmanship. The warranty covers the cost of repair or replacement during the warranty period.
Segments:
1. Direct-to-consumer: This segment is the foundation of Purple Innovation Inc's business. The company has a robust online presence and a dedicated customer base that relies on its products for their sleep needs. The direct-to-consumer segment includes online sales, website traffic, and social media presence.
2. Wholesale: The wholesale segment involves the company's partnerships with retailers, such as Mattress Firm, Macy's, and Bed Bath & Beyond. The partnerships enable the company to expand its reach and offer a variety of products to its customers.
Products:
1. Mattresses: The flagship product of Purple Innovation Inc is its Purple Mattress, which is unique in its construction and design. The Purple Mattress features a patented comfort technology that adapts to the sleeper's body, providing pressure relief and support. The mattresses come in various materials, including foam, hybrid, and coil.
2. Pillows: Purple Innovation Inc offers a range of pillows designed to provide optimal support and comfort for various sleep positions. The pillows include the Purple Harmony Pillow, Purple Plush Pillow, and Purple Pillow-Talk.
3. Bedding: The company's bedding range includes premium-quality sheets, duvets, covers, and blankets that complement the mattress and pillow lines. The bedding products are made from high-quality materials and offer a range of colors and designs.
Services:
1. 100-Night Sleep Trial: The company offers a 100-night sleep trial to its customers, which allows them to test the product and return it if they are not satisfied. The trial comes with a money-back guarantee and free shipping.
2. Free Shipping: Purple Innovation Inc offers free shipping on all its products, which makes it more accessible to customers who are looking for a high-quality sleep experience without any additional costs.
3. Limited Warranty: All products come with a limited warranty, which covers defects in materials or workmanship. The warranty covers the cost of repair or replacement during the warranty period.