Primerica Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Primerica Inc (PRI) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Primerica Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 3,431M vs 94,085M combined for its competitors (3.5% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+0.8% annualized vs trailing 12 months), vs decelerating (-11.5%) for its tracked peer group.
- Growth: Primerica Inc generated 9.0% revenue growth year over year in Q2 2026, vs -6.3% for its competitors combined.
- Profitability: Its 23.3% net margin compares with 17.7% for the peer group.
- Scale: Primerica Inc ranks #11 of 18 companies by market capitalization in the Life Insurance industry, holding 2.5% of industry market cap.
- Peer revenue share: Primerica Inc accounted for 4.0% of combined revenue among its tracked peer group, up from 3.5% a year earlier.
- Peer differentiation: Revenue per employee of $1.21M compares with $0.42M for the peer group (2.9x).
- Structure: Primerica Inc operates in the following segments: Term Life Insurance Segment Revenues, Investment and Savings Products Segment Revenues, Corporate and Other.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
PRI Sales vs. its Competitors, Q2 2026
Primerica Inc reported revenue growth of 9.04 % year on year in Q2 2026, above its competitors' combined revenue change of -6.32 %.
With a net margin of 23.30 %, Primerica Inc achieved higher profitability than its competitors (17.68 %).
Primerica Inc generated 3.99 % of the combined sales of its peer group, up from 3.45 % a year earlier.
API endpoints for this dataset
Primerica Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Primerica Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Primerica Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Primerica Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Primerica Inc's competitor groups requires a Commercial License.
For context: the Life Insurance industry grew revenue 2.4% year over year, combined, vs 9.0% for Primerica Inc. Primerica Inc's share of combined industry revenue moved from 0.33% to 0.35%, a gain of 0.02 percentage points.
Primerica Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Primerica Inc | Yes | Yes | Yes | No |
| Competitors combined (11) | ||||
| Similar-Size Competitors (9) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
PRI Stock Performance relative to its Competitors
PRI Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Univest Financial Corporation | 282.9% | Outperformed |
| 2 | Cullen | 282.9% | Outperformed |
| 3 | Old National Bancorp | 282.9% | Outperformed |
| 4 | Arthur J Gallagher and Co | 282.9% | Outperformed |
| 5 | Truist Financial Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Primerica Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Primerica Inc's Comment on Competition and Industry Peers
We operate in a highly competitive environment with respect to the sale of financial products and for retaining our more productive sales representatives. Because we offer several different financial products, we compete directly with a variety of financial institutions, such as insurance companies and brokers, banks, finance companies, credit unions, broker-dealers, mutual fund companies and other financial products and services companies.
Competitors with respect to our term life insurance products consist both of
stock and mutual insurance companies, as well as other financial intermediaries.
Competitive factors affecting the sale of life insurance products include the
level of premium rates, benefit features, risk selection practices, compensation
of sales representatives and financial strength ratings from ratings agencies
such as A.M. Best.
In offering our securities products, our sales representatives compete with
a range of other advisors, broker-dealers and direct channels, including wirehouses,
regional broker-dealers, independent broker-dealers, insurers, banks, asset
managers, registered investment advisors, mutual fund companies and other direct
distributors. The mutual funds that we offer face competition from other mutual
fund families and alternative investment products, such as exchange-traded funds.
Our annuity products compete with products from numerous other companies. Competitive
factors affecting the sale of annuity products include price, product features,
investment performance, commission structure, perceived financial strength,
claims-paying ratings, service, and distribution capabilities.
Publicly Traded Peers of Primerica Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Primerica Inc |
9,076.85 | 3,431.30 |
 Arthur J Gallagher and Co |
72,289.29 | 27,382.50 |
 Aon Plc |
71,314.53 | 17,707.00 |
 Truist Financial Corporation |
60,556.77 | 18,277.00 |
 Brown and Brown Inc |
23,799.60 | 6,909.00 |
 Unum Group |
12,281.85 | 13,347.70 |
| SUBTOTAL | 272,856.12 | 97,526.19 |
Sign in to see all competitors of Primerica Inc .
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Primerica Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Primerica Inc's Competitors Named by the Company
Competitive relationships identified from Primerica Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Unum Group | Company report | 85% |
| Brown and Brown Inc | Company report | 85% |
| Truist Financial Corporation | Company report | 85% |
| Arthur J Gallagher and Co | Company report | 85% |
Company report basis, confidence, active dates and source counts for Primerica Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Primerica Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Primerica Inc | Term Life Insurance Segment Revenues 53.24 % |
| Arthur J Gallagher and Co | Brokerage 87.35 % |
| Aon Plc | Risk Capital 65.40 % |
| Brown and Brown Inc | Retail Segment 56.70 % |
| Unum Group | Unum US 55.14 % |
| Cullen | Bank 90.79 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Primerica Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Primerica Inc | 9,077 | 1,211,188 | 280,808 |
| Arthur J Gallagher and Co | 72,289 | 380,313 | 21,874 |
| Aon Plc | 71,315 | 295,117 | 65,750 |
| Truist Financial Corporation | 60,557 | 492,827 | 139,864 |
| Brown and Brown Inc | 23,800 | 301,861 | 53,565 |
| Unum Group | 12,282 | 1,223,437 | 64,409 |
| PEERS TOTAL | 263,779 | 424,124 | 69,184 |
Primerica Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Arthur J Gallagher and Co | United States 70.72 % |
| Aon Plc | Europe, Middle East, and Africa, Other Than United Kingdom and Ireland 14.78 % |
| Brown and Brown Inc | US 88.00 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Primerica Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 17 companies in Primerica Inc's industry classification, broader than the peer set above. Market cap in millions of $.Primerica Inc ranks #11 of 17 companies by market capitalization in its industry, holding 2.54 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,330, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Manulife Financial Corporation | 84,542 | 23.68 % |
| 2 | Metlife Inc | 63,571 | 17.81 % |
| 3 | Sun Life Financial Inc | 43,040 | 12.06 % |
| 4 | Prudential Financial Inc | 41,507 | 11.63 % |
| 5 | Prudential Plc | 1,234 | 5.2% |
| 6 | Reinsurance Group Of America Incorporated | 1,234 | 5.2% |
| 7 | Corebridge Financial Inc | 1,234 | 5.2% |
| 8 | Globe Life Inc | 1,234 | 5.2% |
| 9 | Jackson Financial Inc | 1,234 | 5.2% |
| 10 | Voya Financial Inc | 1,234 | 5.2% |
| 11 | Primerica Inc | 9,077 | 2.54 % |
Market cap and industry share for the rest of Primerica Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Primerica Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 6 | Reinsurance Group Of America Incorporated | 17,285 | 39.44 % |
| 7 | Corebridge Financial Inc | 15,484 | 12.71 % |
| 8 | Globe Life Inc | 12,403 | 17.81 % |
| 9 | Jackson Financial Inc | 9,257 | 42.42 % |
| 10 | Voya Financial Inc | 1,234 | 12.3% |
| 11 | Primerica Inc | 9,077 | 11.87 % |
| 12 | Lincoln National Corporation | 1,234 | 12.3% |
| 14 | Genworth Financial Inc | 1,234 | 12.3% |
| 15 | Brighthouse Financial Inc | 1,234 | 12.3% |
| 16 | Citizens Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Primerica Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Primerica Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Life Insurance industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (33 companies). See the full Life Insurance industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 75.42 % | 39.93 % (avg) | +35.5 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 40.84 % | 19.88 % (avg) | +21.0 pp |
| Capital Intensity (Capex / Revenue) | 0.00 % | 0.74 % (avg) | -0.7 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Primerica Inc's Valuation vs Competitive Position
Valuation multiples vs the Life Insurance industry average (33 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Life Insurance industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 11.0x | 10.2x | +0.8x |
| EV / EBITDA | 6.1x | 8.7x | -2.6x |
| P/B | 3.5x | 1.2x | +2.2x |
| Return on Equity | 32.52 % | industry aggregate | 21.54 % |
| Return on Invested Capital | - | 5.35 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Primerica Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2017 | 2018 | 2019 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 11.19 % | 12.48 % | 8.04 % | 25.97 % | 0.38 % | 1.04 % | 12.64 % | 6.32 % |
| Operating Margin | 36.61 % | 31.25 % | 37.42 % | 27.35 % | 16.19 % | 52.45 % | 51.58 % | 50.07 % |
| Return on Invested Capital | 8.83 % | 8.17 % | 9.62 % | 7.55 % | 3.35 % | 8.49 % | 9.48 % | 16.16 % |
| P/E | 13.2x | 14.7x | 15.1x | 16.6x | 14.8x | 12.7x | 20.8x | 11.4x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Primerica Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Primerica Inc falls in the Dog quadrant: relative market share of 0.11x vs its largest competitor, in an industry growing revenue 5.6% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Primerica Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,330 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.00 % vs industry average 0.74 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Primerica Inc's dedicated Suppliers and Customers pages, not here.
Primerica Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Primerica Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Primerica Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 21.5 points above the industry aggregate.
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Low relative market share vs the industry leader (0.11x).
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-11.5% annualized).
Methodology: see Methodology: SWOT Analysis.
Primerica Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Primerica Inc | 0.08 | 0.60 | 0.24 |
| Arthur J Gallagher and Co | - | 1.14 | 0.56 |
| Aon Plc | 0.06 | 1.06 | 1.86 |
| Truist Financial Corporation | 0.07 | 0.16 | 1.08 |
| Brown and Brown Inc | 0.14 | 1.38 | 0.63 |
| Unum Group | 0.00 | 0.46 | 0.48 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Primerica Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Primerica Inc | Q2 2026 | +9.0 % | +13.0 % |
| Arthur J Gallagher and Co | Q2 2026 | -37.4 % | -11.5 % |
| Aon Plc | Q3 2026 | +2.6 % | +1.3 % |
| Truist Financial Corporation | Q3 2026 | -15.8 % | -45.0 % |
| Brown and Brown Inc | Q3 2026 | +7.4 % | +4.8 % |
| Unum Group | Q2 2026 | +0.3 % | -23.5 % |
| PEERS TOTAL | -12.3 % | -19.6 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Primerica Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Primerica Inc | Q2 2026 | +6.4 % | - |
| Arthur J Gallagher and Co | Q2 2026 | - | +29.4 % |
| Aon Plc | Q3 2026 | - | +36.2 % |
| Truist Financial Corporation | Q3 2026 | - | - |
| Brown and Brown Inc | Q3 2026 | - | +143.8 % |
| Unum Group | Q2 2026 | +3.1 % | +4.7 % |
Primerica Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Primerica Inc | 5.36% | 10.23% | 32.52% |
| Arthur J Gallagher and Co | 2.03% | 4.08% | 6.69% |
| Aon Plc | 7.15% | 9.96% | 40.15% |
| Truist Financial Corporation | 0.94% | 1.59% | 8.14% |
| Brown and Brown Inc | 4.12% | 5.83% | 9.73% |
| Unum Group | 1.11% | 4.27% | 9.05% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Primerica Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Primerica Inc | 11.73 | 2.65 |
| Arthur J Gallagher and Co | 46.94 | 2.64 |
| Aon Plc | 18.55 | 4.03 |
| Truist Financial Corporation | 12.76 | 3.31 |
| Brown and Brown Inc | 22.26 | 3.44 |
| Unum Group | 18.02 | 0.92 |
| PEERS AVERAGE | 16.90 | 2.80 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.