Klaviyo Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Klaviyo Inc (KVYO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Klaviyo Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,390M vs 833M combined for its competitors (62.5% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+6.6% annualized vs trailing 12 months), vs accelerating (+9.1%) for its tracked peer group.
- Growth: Klaviyo Inc generated 26.5% revenue growth year over year in Q2 2026, vs 26.3% for its competitors combined.
- Profitability: Its -2.4% net margin compares with -8.1% for the peer group.
- Scale: Klaviyo Inc ranks #63 of 257 companies by market capitalization in the Software & Programming industry, holding 0.1% of industry market cap.
- Peer revenue share: Klaviyo Inc accounted for 62.0% of combined revenue among its tracked peer group, up from 62.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.59M compares with $0.42M for the peer group (1.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
KVYO Sales vs. its Competitors, Q2 2026
Klaviyo Inc reported revenue growth of 26.53 % year on year in Q2 2026, above its competitors' combined revenue growth of 26.32 %.
With a net margin of -2.39 %, Klaviyo Inc achieved higher profitability than its competitors (-8.06 %).
Klaviyo Inc generated 61.99 % of the combined sales of its peer group, up from 61.95 % a year earlier.
Klaviyo Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Klaviyo Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Klaviyo Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Klaviyo Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (8) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Klaviyo Inc's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.7% year over year, combined, vs 26.5% for Klaviyo Inc. Klaviyo Inc's share of combined industry revenue moved from 0.11% to 0.11%, a gain of 0.01 percentage points.
Klaviyo Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Klaviyo Inc | Yes | Yes | Yes | No |
| Competitors combined (1) | ||||
| High-Confidence Competitors (3) | ||||
| Similar-Size Competitors (8) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
KVYO Stock Performance relative to its Competitors
KVYO Stock Performance relative to High-Confidence Competitors
KVYO Stock Performance relative to Similar-Size Competitors
KVYO Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Braze Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Klaviyo Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Klaviyo Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Klaviyo Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Klaviyo Inc |
6,340.75 | 1,389.96 |
 Braze Inc |
5,128.72 | 833.27 |
| SUBTOTAL | 11,469.47 | 2,223.23 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Klaviyo Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Klaviyo Inc's Competitors Named by the Company
Competitive relationships identified from Klaviyo Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Braze | Company report | 85% |
| Mailchimp | Company report | 85% |
| Adobe | Company report | 85% |
| Salesforce | Company report | 85% |
Company report basis, confidence, active dates and source counts for Klaviyo Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Klaviyo Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Klaviyo Inc | 6,341 | 586,975 | 2,868 |
| Braze Inc | 5,129 | 419,152 | -55,927 |
| PEERS TOTAL | 5,129 | 419,152 | -55,927 |
Klaviyo Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Klaviyo Inc | United States 58.52 % |
| Braze Inc | United States 54.83 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Klaviyo Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 230 companies in Klaviyo Inc's industry classification, broader than the peer set above. Market cap in millions of $.Klaviyo Inc ranks #63 of 230 companies by market capitalization in its industry, holding 0.08 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,861, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Microsoft Corporation | 4,142,377 | 52.44 % |
| 2 | Palantir Technologies Inc | 441,045 | 5.58 % |
| 3 | Oracle Corporation | 360,666 | 4.57 % |
| 4 | Sap Se | 315,893 | 4.00 % |
| 5 | Crowdstrike Holdings Inc | 1,234 | 5.2% |
| 6 | Shopify Inc | 1,234 | 5.2% |
| 7 | Full Truck Alliance Co Ltd | 1,234 | 5.2% |
| 8 | Salesforce Inc | 1,234 | 5.2% |
| 9 | Servicenow Inc | 1,234 | 5.2% |
| 10 | Snowflake Inc | 1,234 | 5.2% |
| 63 | Klaviyo Inc | 6,341 | 0.08 % |
Market cap and industry share for the rest of Klaviyo Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-04.
Klaviyo Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 58 | Qualys Inc | 7,387 | 70.84 % |
| 59 | Uipath Inc | 7,066 | -15.09 % |
| 60 | Navan Inc | 6,937 | 52.55 % |
| 61 | Commvault Systems Inc | 6,801 | 17.18 % |
| 63 | Klaviyo Inc | 6,341 | -18.18 % |
| 64 | Nice Ltd | 1,234 | 12.3% |
| 65 | Box Inc | 1,234 | 12.3% |
| 66 | Aci Worldwide Inc | 1,234 | 12.3% |
| 67 | Clear Secure Inc | 1,234 | 12.3% |
| 68 | Octave Intelligence Plc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Klaviyo Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-04. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Klaviyo Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (438 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 73.78 % | 43.09 % (avg) | +30.7 pp |
| Operating Margin | -1.86 % | industry median | -1.9 pp |
| EBITDA Margin | 0.92 % | 2.15 % (avg) | -1.2 pp |
| Capital Intensity (Capex / Revenue) | 2.85 % | 5.47 % (avg) | -2.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Klaviyo Inc's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (438 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 40.7x | - |
| EV / EBITDA | 309.4x | 20.3x | +289.2x |
| P/B | 4.4x | 5.5x | -1.1x |
| Return on Equity | 0.61 % | industry aggregate | -24.56 % |
| Return on Invested Capital | -1.11 % | -2.40 % (avg) | 1.29 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Klaviyo Inc's Strategic Group Map
Klaviyo Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Klaviyo Inc's trailing-12-month revenue growth of 28.9% and operating margin of -1.9% compares with an average of 28.3% growth and -0.6% margin across its 8 closest peers by combined growth, margin and ROIC -- Klaviyo Inc sits above that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Klaviyo Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Klaviyo Inc falls in the Question Mark quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 11.2% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Microsoft Corporation alone holds 52% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Klaviyo Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,861 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.85 % vs industry average 5.47 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Klaviyo Inc's dedicated Suppliers and Customers pages, not here.
Klaviyo Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Klaviyo Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Klaviyo Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+6.6% annualized vs trailing 12 months).
Weaknesses
- Return on equity 24.6 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
- Industry revenue growing at a healthy 11.2% median pace.
Threats
- Industry dominated by Microsoft Corporation, holding 52.44 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
Klaviyo Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Klaviyo Inc | 3.50 | 4.05 | - |
| Braze Inc | 0.32 | 1.30 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Klaviyo Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Klaviyo Inc | Q2 2026 | +26.5 % | - |
| Braze Inc | Q2 2026 | +26.3 % | - |
| PEERS TOTAL | +26.4 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Klaviyo Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Klaviyo Inc | Q2 2026 | +42.9 % | +50.5 % |
| Braze Inc | Q2 2026 | +30.0 % | -27.8 % |
Klaviyo Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Klaviyo Inc | 0.46% | 0.56% | 0.61% |
| Braze Inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Klaviyo Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Klaviyo Inc | - | 4.56 |
| Braze Inc | - | 6.15 |
| PEERS AVERAGE | - | 5.16 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.