Kustom Entertainment Inc's Business Segments

Kustom Entertainment, Inc., formerly Digital Ally, Inc., operates through two primary segments: Video Solutions and Entertainment. The Video Solutions segment develops, manufactures, and sells digital video imaging and storage products, disinfectants, and related safety products primarily for law enforcement, security, and commercial applications. Revenue in this segment is generated from product sales and recurring services such as subscription-based cloud storage and extended warranties. Key products include in-car digital video systems (EVO-HD, DVM-800, DVM-800 Lite), the FirstVu body-worn camera line, and the patented VuLink product. The Entertainment segment operates a secondary ticketing platform via TicketSmarter.com, serving as an intermediary between ticket buyers and sellers and acquiring tickets from primary sellers for resale. This segment also engages in live event production and promotion, including the Country Stampede music festival. The company previously operated a Revenue Cycle Management segment related to Nobility Healthcare, LLC, which has been sold and is classified as discontinued operations. Kustom Entertainment's common stock is listed on the Nasdaq Capital Market under the symbol "KUST." The company conducts business through several wholly owned subsidiaries, including Digital Ally International, Inc., Shield Products, LLC, Digital Ally Healthcare, LLC, TicketSmarter, Inc., Worldwide Reinsurance, Ltd., Digital Connect, Inc., BirdVu Jets, Inc., Kustom 440, and Kustom.

The company operates two reportable business segments: Video Solutions and Entertainment. The Video Solutions Segment, representing the company's legacy operations, involves the development, manufacture, and sale of digital video imaging and storage products, disinfectant, and related safety products for law enforcement, security, and commercial applications. Revenue is generated from product sales and recurring services, including subscription-based cloud storage and extended warranty offerings. Products in this segment include in-car digital video systems (EVO-HD, DVM-800, DVM-800 Lite), the FirstVu body-worn camera line (FirstVu Pro, FirstVu II, FirstVu HD), the VuLink product integrating body-worn cameras with in-car systems, EVO Web Portal (cloud-based evidence management for law enforcement), commercial digital video products (EVO Fleet, FLT-250, DVM-250, DVM-250 Plus), and FleetVu (cloud-based evidence management for commercial fleets). The segment also markets Shield™ disinfectant and personal protective equipment products. The Entertainment Segment operates a secondary ticketing platform through TicketSmarter.com, serving as an intermediary between ticket buyers and sellers, and acquires tickets from primary sellers for resale across various platforms. This segment also includes live event production and promotion activities, such as the Country Stampede music festival and other entertainment events. The company previously operated a Revenue Cycle Management Segment related to Nobility Healthcare, LLC, which has been sold and is now classified as discontinued operations and no longer reported.