Heartland Financial Usa Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Heartland Financial Usa Inc (HTLF) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Heartland Financial Usa Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 552M vs 804,249M combined for tracked competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+23.6% annualized vs trailing 12 months), vs decelerating (-12.1%) for its tracked peer group.
- Growth: Heartland Financial Usa Inc generated -1.2% revenue growth year over year in Q3 2024, vs 0.9% for its tracked competitors combined.
- Profitability: Its 37.6% net margin compares with 24.4% for the peer group.
- Peer revenue share: Heartland Financial Usa Inc accounted for 0.1% of combined revenue among its tracked peer group, up from 0.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.28M compares with $0.48M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
HTLF Sales vs. its Competitors, Q3 2024
Heartland Financial Usa Inc reported revenue contraction of 1.16 % year on year in Q3 2024, below its competitors' combined revenue growth of 0.92 %.
With a net margin of 37.60 %, Heartland Financial Usa Inc achieved higher profitability than its competitors (24.39 %).
Heartland Financial Usa Inc generated 0.10 % of the combined sales of its peer group, up from 0.10 % a year earlier.
Heartland Financial Usa Inc vs. its Competitors, Q3 2024
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Heartland Financial Usa Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Heartland Financial Usa Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Heartland Financial Usa Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Heartland Financial Usa Inc's competitor groups requires a Commercial License.
For context: the Regional Banks industry grew revenue 7.8% year over year, combined, vs -1.2% for Heartland Financial Usa Inc. Heartland Financial Usa Inc's share of combined industry revenue moved from 0.11% to 0.10%, a loss of 0.01 percentage points.
Heartland Financial Usa Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Heartland Financial Usa Inc | Yes | No | No | Yes |
| Competitors combined (166) | ||||
| High-Confidence Competitors (2) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
HTLF Stock Performance relative to its Competitors
HTLF Stock Performance relative to High-Confidence Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Old Point Financial Corp | 282.9% | Outperformed |
| 2 | Optimumbank Holdings Inc | 282.9% | Outperformed |
| 3 | Community Ban corp | 282.9% | Outperformed |
| 4 | Lionsgate Studios Corp | 282.9% | Outperformed |
| 5 | The Bank Of New York Mellon Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Heartland Financial Usa Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Heartland Financial Usa Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Heartland Financial Usa Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Heartland Financial Usa Inc | 2,793.42 | 552.04 |
| Jpmorgan Chase and Co | 915,273.62 | 186,328.00 |
| Bank Of America Corporation | 373,681.87 | 121,098.00 |
| Wells Fargo and Company | 257,866.70 | 83,940.00 |
| Citigroup inc | 220,685.76 | 88,262.00 |
| Capital one financial corp | 125,300.71 | 51,099.00 |
| SUBTOTAL | 2,671,583.22 | 805,538.06 |
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Sources: Heartland Financial Usa Inc's official press releases and company reports; CSIMarket.com's market research; and the company reports and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Heartland Financial Usa Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Heartland Financial Usa Inc's Competitors Named by the Company
Competitive relationships identified from Heartland Financial Usa Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Premier Valley Bank | Company report | 85% |
| First Bank & Trust | Company report | 85% |
| Minnesota Bank & Trust | Company report | 85% |
| Bank of Blue Valley | Company report | 85% |
| Citywide Banks | Company report | 85% |
| Financial Institutions Inc | Company report | 85% |
| Bank Bradesco | Company report | 85% |
| Qcr Holdings inc | Company report | 85% |
| Huntington Bancshares Incorporated | Company report | 85% |
| First Merchants Corp | Company report | 85% |
| Heritage Oaks Bancorp | Company report | 85% |
| Southern Missouri Bancorp Inc | Company report | 85% |
| Regions Financial Corporation | Company report | 85% |
| First Western Financial Inc | Company report | 85% |
| Baycom Corp | Company report | 85% |
| Bank Of Marin Bancorp | Company report | 85% |
| Pcb Bancorp | Company report | 85% |
| Byline Bancorp Inc | Company report | 85% |
| Centrue Financial Corp | Company report | 85% |
| Cvb Financial Corp | Company report | 85% |
| Red River Bancshares Inc | Company report | 85% |
| Ewsb Bancorp inc | Company report | 85% |
| Primis Financial Corp | Company report | 85% |
| Third Coast Bancshares Inc | Company report | 85% |
| First Community Financial Corp | Company report | 85% |
| Mechanics Bancorp | Company report | 85% |
| Horizon Bancorp Inc | Company report | 85% |
| Great Southern Bancorp inc | Company report | 85% |
| Pacific Premier Bancorp Inc | Company report | 85% |
| First Horizon Corp | Company report | 85% |
| Marathon Bancorp inc | Company report | 85% |
| West Bancorporation Inc | Company report | 85% |
| Associated Banc corp | Company report | 85% |
| Southwest Bancorp Inc | Company report | 85% |
| Bank7 Corp | Company report | 85% |
| Choice Bancorp, Inc. | Company report | 85% |
| First Busey Corporation | Company report | 85% |
| Rbb Bancorp | Company report | 85% |
| Cu Bancorp | Company report | 85% |
| First Foundation inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Heartland Financial Usa Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from Heartland Financial Usa Inc reports (named-competitor disclosures) and corroborating sources. Confidence reflects evidence strength.
Heartland Financial Usa Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Citigroup inc | Markets 29.42 % |
| D r Horton Inc | HomeBuildingOps 94.14 % |
| Pultegroup Inc | Florida 26.99 % |
| Lennar Corp | Homebuilding West 32.20 % |
| Lionsgate Studios Corp | Motion Picture 61.44 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Heartland Financial Usa Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Heartland Financial Usa Inc | 2,793 | 280,225 | 43,269 |
| Jpmorgan Chase and Co | 915,274 | 584,995 | 200,752 |
| Bank Of America Corporation | 373,682 | 568,535 | 158,005 |
| Wells Fargo and Company | 257,867 | 351,213 | 95,100 |
| Citigroup inc | 220,686 | 390,540 | 72,049 |
| Capital one financial corp | 125,301 | 669,712 | 137,615 |
| PEERS TOTAL | 2,668,790 | 481,450 | 127,600 |
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Heartland Financial Usa Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Lionsgate Studios Corp | UNITED STATES 64.70 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Heartland Financial Usa Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Regional Banks industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (2 companies). See the full Regional Banks industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 56.54 % (avg) | - |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 58.43 % | 50.49 % (avg) | +7.9 pp |
| Capital Intensity (Capex / Revenue) | - | 2.34 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Heartland Financial Usa Inc's Valuation vs Competitive Position
Valuation multiples vs the Regional Banks industry average (2 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Regional Banks industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 29.2x | - | - |
| EV / EBITDA | 10.1x | - | - |
| P/B | 1.1x | - | - |
| Return on Equity | 4.22 % | industry aggregate | -3.65 % |
| Return on Invested Capital | 0.51 % | 4.16 % (avg) | -3.65 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Heartland Financial Usa Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 19.45 % | 5.09 % | 19.76 % | 6.85 % | 2.19 % | 29.75 % | 0.57 % | -21.45 % |
| Operating Margin | - | 28.58 % | 29.09 % | 34.53 % | 31.93 % | - | - | - |
| Return on Invested Capital | - | 5.76 % | 5.25 % | 5.54 % | 4.36 % | 5.95 % | 2.08 % | 0.44 % |
| P/E | 13.9x | 19.5x | 14.1x | 11.7x | 11.5x | 10.1x | 9.8x | 18.7x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Heartland Financial Usa Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Heartland Financial Usa Inc falls in the High attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Heartland Financial Usa Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+23.6% annualized vs trailing 12 months).
Weaknesses
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- Industry revenue growing at a healthy 11.9% median pace.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-12.1% annualized).
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Heartland Financial Usa Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Heartland Financial Usa Inc | - | 1.05 | 0.50 |
| Jpmorgan Chase and Co | 0.17 | 0.42 | 1.40 |
| Bank Of America Corporation | 0.09 | 0.52 | 1.25 |
| Wells Fargo and Company | 0.11 | 0.80 | 1.41 |
| Citigroup inc | 0.01 | 0.40 | 1.75 |
| Capital one financial corp | 0.03 | 1.03 | 0.39 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Heartland Financial Usa Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Heartland Financial Usa Inc | Q3 2024 | -1.2 % | +33.4 % |
| Jpmorgan Chase and Co | Q2 2026 | +30.4 % | +44.0 % |
| Bank Of America Corporation | Q2 2026 | +15.0 % | +27.5 % |
| Wells Fargo and Company | Q2 2026 | +14.2 % | +21.6 % |
| Citigroup inc | Q1 2026 | +14.1 % | +44.6 % |
| Capital one financial corp | Q2 2026 | +1,392.5 % | - |
| PEERS TOTAL | +24.4 % | +47.1 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Heartland Financial Usa Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Heartland Financial Usa Inc | Q3 2024 | +314.0 % | - |
| Jpmorgan Chase and Co | Q2 2026 | -6.4 % | - |
| Bank Of America Corporation | Q2 2026 | - | - |
| Wells Fargo and Company | Q2 2026 | -16.2 % | - |
| Citigroup inc | Q1 2026 | - | -6.7 % |
| Capital one financial corp | Q2 2026 | -73.8 % | -8.0 % |
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Heartland Financial Usa Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Heartland Financial Usa Inc | 0.45% | 0.45% | 4.22% |
| Jpmorgan Chase and Co | 1.35% | 3.71% | 17.50% |
| Bank Of America Corporation | 0.97% | 2.76% | 11.13% |
| Wells Fargo and Company | 1.05% | 2.94% | 12.48% |
| Citigroup inc | 0.61% | 0.65% | 7.62% |
| Capital one financial corp | 1.56% | 3.24% | 9.26% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Heartland Financial Usa Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Heartland Financial Usa Inc | 36.13 | 5.06 |
| Jpmorgan Chase and Co | 14.30 | 4.91 |
| Bank Of America Corporation | 11.80 | 3.09 |
| Wells Fargo and Company | 12.26 | 3.07 |
| Citigroup inc | 15.46 | 2.50 |
| Capital one financial corp | 12.01 | 2.45 |
| PEERS AVERAGE | 12.52 | 3.32 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.