Fbl Financial Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Fbl Financial Group Inc (FFG) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Fbl Financial Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 788M vs 1,092,678M combined for its competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-2.9% annualized vs trailing 12 months), vs decelerating (-29.9%) for its tracked peer group.
- Growth: Fbl Financial Group Inc generated 41.5% revenue growth year over year in Q1 2021, vs 6.0% for its competitors combined.
- Profitability: Its 14.4% net margin compares with 11.6% for the peer group.
- Peer revenue share: Fbl Financial Group Inc accounted for 0.1% of combined revenue among its tracked peer group, up from 0.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.48M compares with $1.35M for the peer group (0.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
FFG Sales vs. its Competitors, Q1 2021
Fbl Financial Group Inc reported revenue growth of 41.52 % year on year in Q1 2021, above its competitors' combined revenue growth of 6.01 %.
With a net margin of 14.42 %, Fbl Financial Group Inc achieved higher profitability than its competitors (11.56 %).
Fbl Financial Group Inc generated 0.10 % of the combined sales of its peer group, up from 0.07 % a year earlier.
API endpoints for this dataset
Fbl Financial Group Inc vs. its Competitors, Q1 2021
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Fbl Financial Group Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Fbl Financial Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Fbl Financial Group Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (8) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Fbl Financial Group Inc's competitor groups requires a Commercial License.
For context: the Life Insurance industry grew revenue 2.4% year over year, combined, vs 41.5% for Fbl Financial Group Inc. Fbl Financial Group Inc's share of combined industry revenue moved from 0.06% to 0.08%, a gain of 0.02 percentage points.
Fbl Financial Group Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Fbl Financial Group Inc | Yes | Yes | Yes | No |
| Competitors combined (37) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 37.50 % (3 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
FFG Stock Performance relative to its Competitors
FFG Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Voya Financial Inc | 282.9% | Outperformed |
| 2 | Cno Financial Group Inc | 282.9% | Outperformed |
| 3 | Principal Financial Group inc | 282.9% | Outperformed |
| 4 | Allstate Corp | 282.9% | Outperformed |
| 5 | United Fire Group Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Fbl Financial Group Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Fbl Financial Group Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Fbl Financial Group Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Fbl Financial Group Inc |
1,493.04 | 788.43 |
 The Cigna Group |
77,496.60 | 282,382.00 |
 Aon Plc |
71,314.53 | 17,707.00 |
 Allstate Corp |
66,021.27 | 70,137.00 |
 Metlife Inc |
63,570.86 | 79,403.00 |
 Aflac Incorporated |
62,722.01 | 18,069.00 |
| SUBTOTAL | 628,485.15 | 1,097,765.86 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Fbl Financial Group Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Fbl Financial Group Inc's Competitors Named by the Company
Competitive relationships identified from Fbl Financial Group Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Citizens Inc | Company report | 85% |
| Hartford Financial Services Group Inc | Company report | 85% |
| Midwest Holding Inc | Company report | 85% |
| Cno Financial Group Inc | Company report | 85% |
| Atlantic American Corp | Company report | 85% |
| First Trinity Financial Corporation | Company report | 85% |
| Globe Life Inc | Company report | 85% |
| Allstate Corp | Company report | 85% |
| Utg Inc | Company report | 85% |
| Lincoln National Corporation | Company report | 85% |
| National Security Group Inc. | Company report | 85% |
| Voya Financial Inc | Company report | 85% |
| The Hartford Insurance Group Inc | Company report | 85% |
| Partnerre Ltd | Company report | 85% |
| Aflac Incorporated | Company report | 85% |
| Genworth Financial Inc | Company report | 85% |
| Security National Financial Corporation | Company report | 85% |
| National Western Life Group Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Fbl Financial Group Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Fbl Financial Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| The Cigna Group | Evernorth 86.55 % |
| Aon Plc | Risk Capital 65.40 % |
| Allstate Corp | Allstate Protection 86.96 % |
| Metlife Inc | Group Benefits 33.54 % |
| Aflac Incorporated | Aflac Japan 65.91 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Fbl Financial Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Fbl Financial Group Inc | 1,493 | 481,630 | 62,855 |
| The Cigna Group | 77,497 | 4,171,078 | 102,555 |
| Aon Plc | 71,315 | 295,117 | 65,750 |
| Allstate Corp | 66,021 | 1,308,526 | 248,134 |
| Metlife Inc | 63,571 | 1,726,152 | 79,543 |
| Aflac Incorporated | 62,722 | 1,420,966 | 382,353 |
| PEERS TOTAL | 626,992 | 1,350,490 | 183,690 |
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Fbl Financial Group Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Aon Plc | Europe, Middle East, and Africa, Other Than United Kingdom and Ireland 14.78 % |
| Leaf Group Ltd | US 87.97 % |
| Citizens Inc | All Countries 66.88 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Fbl Financial Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Life Insurance industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (33 companies). See the full Life Insurance industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 75.05 % | 39.93 % (avg) | +35.1 pp |
| Operating Margin | 56.95 % | industry median | +33.3 pp |
| EBITDA Margin | 21.64 % | 19.88 % (avg) | +1.8 pp |
| Capital Intensity (Capex / Revenue) | 1.65 % | 0.74 % (avg) | +0.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Fbl Financial Group Inc's Valuation vs Competitive Position
Valuation multiples vs the Life Insurance industry average (33 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Life Insurance industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 13.5x | 10.2x | +3.3x |
| EV / EBITDA | 8.5x | 8.7x | -0.1x |
| P/B | 0.9x | 1.2x | -0.4x |
| Return on Equity | 6.46 % | industry aggregate | 3.90 % |
| Return on Invested Capital | 4.42 % | 5.35 % (avg) | -0.93 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Fbl Financial Group Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | - | 500.00 % | 4.31 % | 0.50 % | 1.25 % | -2.58 % | 7.76 % | -5.48 % |
| Operating Margin | 835.38 % | 54.81 % | 54.12 % | 55.37 % | 56.76 % | 32.22 % | 46.60 % | 53.86 % |
| Return on Invested Capital | 6.57 % | 4.81 % | 4.92 % | 4.77 % | 4.76 % | 2.64 % | 3.89 % | 3.97 % |
| P/E | - | - | 13.5x | 17.5x | 9.4x | 18.7x | 11.3x | 17.5x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Fbl Financial Group Inc's Strategic Group Map
Fbl Financial Group Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Fbl Financial Group Inc's trailing-12-month revenue growth of 11.6% and operating margin of 57.0% compares with an average of 7.5% growth and 56.9% margin across its 8 closest peers by combined growth, margin and ROIC -- Fbl Financial Group Inc sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Fbl Financial Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 1.65 % vs industry average 0.74 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Fbl Financial Group Inc's dedicated Suppliers and Customers pages, not here.
Fbl Financial Group Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Fbl Financial Group Inc falls in the Medium attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Fbl Financial Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 33.3 points above the industry median.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-2.9% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-29.9% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Fbl Financial Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Fbl Financial Group Inc | 0.01 | 0.17 | 0.06 |
| The Cigna Group | 0.12 | 0.82 | 0.76 |
| Aon Plc | 0.06 | 1.06 | 1.86 |
| Allstate Corp | 0.02 | 0.15 | 0.25 |
| Metlife Inc | 0.08 | 0.29 | 0.70 |
| Aflac Incorporated | 0.08 | 2.34 | 0.28 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Fbl Financial Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Fbl Financial Group Inc | Q1 2021 | +41.5 % | - |
| The Cigna Group | Q2 2026 | +6.7 % | +22.4 % |
| Aon Plc | Q3 2026 | +2.6 % | +1.3 % |
| Allstate Corp | Q2 2026 | +11.8 % | +55.8 % |
| Metlife Inc | Q2 2026 | +10.5 % | +6.0 % |
| Aflac Incorporated | Q2 2026 | -1.0 % | +37.7 % |
| PEERS TOTAL | +9.2 % | +79.0 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Fbl Financial Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Fbl Financial Group Inc | Q1 2021 | +1,934.5 % | +113.7 % |
| The Cigna Group | Q2 2026 | +6.4 % | - |
| Aon Plc | Q3 2026 | - | +36.2 % |
| Allstate Corp | Q2 2026 | +6.1 % | - |
| Metlife Inc | Q2 2026 | +1,959.3 % | - |
| Aflac Incorporated | Q2 2026 | +5.7 % | - |
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Fbl Financial Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Fbl Financial Group Inc | 0.95% | 1.20% | 6.46% |
| The Cigna Group | 4.44% | 6.84% | 16.41% |
| Aon Plc | 7.15% | 9.96% | 40.15% |
| Allstate Corp | 10.88% | 16.50% | 43.12% |
| Metlife Inc | 0.49% | 0.77% | 12.93% |
| Aflac Incorporated | 4.13% | 9.64% | 16.42% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Fbl Financial Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Fbl Financial Group Inc | 14.63 | 1.89 |
| The Cigna Group | 12.45 | 0.27 |
| Aon Plc | 18.55 | 4.03 |
| Allstate Corp | 5.10 | 0.94 |
| Metlife Inc | 18.86 | 0.80 |
| Aflac Incorporated | 13.38 | 3.47 |
| PEERS AVERAGE | 4.21 | 0.57 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.